[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/03\/20\/5-ways-use-b2b-user-data\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2017\/03\/20\/5-ways-use-b2b-user-data\/","headline":"5 ways to make the most of B2B user data","name":"5 ways to make the most of B2B user data","description":"It's a simple equation: data + insights = more B2B sales. Learn 5 strategies for maximally leveraging consumer data from your website.","datePublished":"2017-03-20","dateModified":"2025-05-29","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jeff-herrera\/#Person","name":"Jeff Herrera","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jeff-herrera\/","identifier":202,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/83303d0fd97008d048fd73705892a23b698cecd639845b948db668c1d3cddf34?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/83303d0fd97008d048fd73705892a23b698cecd639845b948db668c1d3cddf34?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/03\/thumbnail-ce38a7fe848e2d4fa228c1a92b7bdb5f.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/03\/thumbnail-ce38a7fe848e2d4fa228c1a92b7bdb5f.jpeg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2017\/03\/20\/5-ways-use-b2b-user-data\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/b2b\/","name":"B2B Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/B2B_e-commerce"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]}],"wordCount":545,"keywords":["B2B","Data","Sales"],"articleBody":"Insight into your customers equals sales. It is a simple formula, but many B2Bs struggle to understand their clients. In the past,\u00a0only large companies could afford the market research and analytics\u00a0that would give their businesses an edge.Today, a wealth of end-user information is hidden in plain sight, just waiting for the savvy B2B to see its potential. Here are 5 strategies for maximally leveraging consumer data from your website.Your B2B website is the central place where customers are researching products, searching for information, and clicking on the items and services that interest them. How can your business transform all that digital activity into actionable insight?1. Centralize data. You start by integrating all of a customer\u2019s product preferences and purchase history so that it is readily available in one place. This greatly improves the re-ordering processes. It also allows you to see at a glance their previous orders. As a result, you\u2019ll have a much richer understanding of the customer, With this fuller picture, transactions will be smoother since you know what each client wants, needs, and has. You\u2019ll also be able to make it easier for the customer to buy supplies, materials, parts, and new systems.2. Buyer profiles. Creating individual customer profiles is a powerful way of understanding how to market to them. By identifying commonalities in customer segment types you\u2019ll be able to deliver the product information and\u00a0content that is relevant to them. This will help you deliver \u201cproduct triggers\u201d around certain types of activities or patterns. It will also help you capitalize on real-time marketing, such as the timely email reminder just when the product they bought from you is about to run out or expire.3. Turn preferences into personalization. Once you\u2019ve created a customer profile, you can use that picture to make personalized product recommendations based on their purchasing history, and also what customers like them are buying.4.\u00a0Harness omnichannel. Empower your sales force with relevant data. In fact, your customer profile should be compiled from and available to all your channels–Salesforce, call centers, and website. Your sales teams and service reps should have a complete customer profile in front of them before they interact with the client. In particular, sales reps should have shopping cart info, inventory details, and pricing\/delivery facts at their fingertips so that they can anticipate the customer\u2019s needs.5. Real-time reports. Empower management with\u00a0up-to-the-minute reporting\u00a0that reveals how customers are interacting with your business. This will help managers spot trends and identify hot products. By getting this information directly, rather than through the filter of the sales teams, they\u2019ll be able to respond faster to real-time market conditions.Understanding and retaining your customers starts with dataToday\u2019s consumer is in the driver\u2019s seat because they have so many choices in the palm of their hand. Businesses must understand their customers so that they can anticipate their needs and create a great end-user experience. The B2B that utilizes all touch points with the customer as an opportunity to understand them will have the inside track on their business.  B2B, B2C, B2B2C.Unlock growth. Drive revenue. Scale effortlessly.\u00a0Take a tour of commerce that clicks\u00a0HERE."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2017","item":"https:\/\/www.the-future-of-commerce.com\/2017\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"03","item":"https:\/\/www.the-future-of-commerce.com\/2017\/\/03\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"20","item":"https:\/\/www.the-future-of-commerce.com\/2017\/\/03\/\/20\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"5 ways to make the most of B2B user data","item":"https:\/\/www.the-future-of-commerce.com\/2017\/03\/20\/5-ways-use-b2b-user-data\/#breadcrumbitem"}]}]