[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/04\/28\/subscription-amazon-compete\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2017\/04\/28\/subscription-amazon-compete\/","headline":"The shoppers of tomorrow: Subscription in the age of Amazon","name":"The shoppers of tomorrow: Subscription in the age of Amazon","description":"There\u2019s no denying that Amazon has changed the way that traditional retailers do business. In fact, an argument could be made that traditional retailers don\u2019t exist anymore, and that the disruption economy is here to stay. Marketing experts Bill and Steve Bishop of Brick Meets Click discussed the results of their extensive research on the […]","datePublished":"2017-04-28","dateModified":"2023-06-29","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/#Person","name":"Jenn Vande Zande","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/","identifier":229,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/04\/thumbnail-59cea10f1f8f33575849c4a6fec6ce47.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/04\/thumbnail-59cea10f1f8f33575849c4a6fec6ce47.jpeg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2017\/04\/28\/subscription-amazon-compete\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},"Future of Grocery Retail",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/omnichannel-commerce\/","name":"Omnichannel Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Omnichannel"]},"Retail Trends, Data, News",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/trends-commerce\/","name":"Trends","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Fad","http:\/\/www.wikidata.org\/entity\/Q787045"]}],"wordCount":480,"articleBody":"There\u2019s no denying that Amazon has changed the way that traditional retailers do business. In fact, an argument could be made that traditional retailers don\u2019t exist anymore, and that the disruption economy is here to stay.Marketing experts Bill and Steve Bishop of Brick Meets Click discussed the results of their extensive research on the subscription economy, and how subscriptions can help businesses grow and stand out against their giant competitors.Even the experts are surprised: the time to add subscriptions is nowOne of the most surprising aspects of subscriptions is, \u201chow truly broad and expansive they are now,\u201d said Steve, \u201cuntil we really dug into the topic, we didn\u2019t have a full appreciation of the magnitude of it.\u201dThe way consumers shop has changed drastically in the last few years, and it\u2019s going to keep changing. Even if you view it as a landscape of uncertainty, Bill said, one thing is clear, \u201cIf you\u2019re interested in growth, you have to look at subscriptions, there\u2019s just no way around it.\u201dSubscriptions bear a variety of fruit, including customer loyaltySubscriptions shouldn\u2019t be viewed as merely an additional source of revenue. Bill noted their first purpose should be to offer personalized and curated experiences to the customer, \u201cIf you\u2019re trying to build a business that is consumer-centric, you have to ask the right questions: what is your consumer looking for and not getting, what is their feedback on each interaction, and how can you make their input have authentic meaning?\u201dOnce you\u2019ve demonstrated that you want to know your consumer, and that you\u2019re able to provide them with outstanding experiences and conveniences tailored to their needs, they\u2019ll be far less likely to stray to competitors.      Subscription loyalty: 5 ways to keep customers happy                Brands love subscription commerce for the recurring revenue, but how can they keep customers for the long term? Find out how to keep subscribers satisfied.      Standing out in a jungle of competitionMany retailers are adding subscriptions as a necessity in order to stay afloat with their competition. When they view subscriptions through this singularly focused lens, they are missing the panoramic view of the opportunity to differentiate themselves.If you\u2019re only seeking to be like your competition, there really isn\u2019t a reason for consumers not to check out your competition. Subscriptions can be used to clarify your unique services and products to shoppers, said Steve.Hone in on your specialties, and market them with your subscription services. Bill explained that if you offer an outstanding and personalized subscription for niche products, such as ties, shoes, clothing, or personal care items, your consumer is very unlikely to ever search for those items on Amazon or with other competitors.  Flexible. Agile. Future-proofed.The power of hybrid, composable commerce is real.Discover real-life examples of success HERE.\u00a0"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2017","item":"https:\/\/www.the-future-of-commerce.com\/2017\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"04","item":"https:\/\/www.the-future-of-commerce.com\/2017\/\/04\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"28","item":"https:\/\/www.the-future-of-commerce.com\/2017\/\/04\/\/28\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"The shoppers of tomorrow: Subscription in the age of Amazon","item":"https:\/\/www.the-future-of-commerce.com\/2017\/04\/28\/subscription-amazon-compete\/#breadcrumbitem"}]}]