[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/08\/22\/how-to-create-a-sticky-retail-app\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2017\/08\/22\/how-to-create-a-sticky-retail-app\/","headline":"How to create a \u201csticky\u201d retail app","name":"How to create a \u201csticky\u201d retail app","description":"Every retailer wants a \u201csticky\u201d mobile app \u2013 that is, an app that stays on a shopper\u2019s mobile device long after the initial download. But many retailers are finding that it\u2019s easier said than done. Shoppers are protective of the limited storage space \u00a0on their phones, and retailers must present a good reason for why […]","datePublished":"2017-08-22","dateModified":"2023-08-02","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/ilya-vinogradsky\/#Person","name":"Ilya Vinogradsky","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/ilya-vinogradsky\/","identifier":238,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c1294d7e45f2ee9b0b9c4732f24d7990ece34fe81c3ca319ffa1a0ccbd0c7b28?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c1294d7e45f2ee9b0b9c4732f24d7990ece34fe81c3ca319ffa1a0ccbd0c7b28?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/08\/thumbnail-10a0b1a3d7871c44b8f0a5e913f4667b.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/08\/thumbnail-10a0b1a3d7871c44b8f0a5e913f4667b.jpeg","height":370,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2017\/08\/22\/how-to-create-a-sticky-retail-app\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},"Commerce Platforms + Software",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/mobile\/","name":"Mobile Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Mobile_commerce","http:\/\/www.wikidata.org\/entity\/Q1154408"]},"Retail Trends, Data, News"],"wordCount":518,"keywords":["Commerce","Customer Engagement","Mobile","Mobile Apps","Mobile Commerce","Retail","SAP","SAP Hybris"],"articleBody":"Every retailer wants a \u201csticky\u201d mobile app \u2013 that is, an app that stays on a shopper\u2019s mobile device long after the initial download. But many retailers are finding that it\u2019s easier said than done.Shoppers are protective of the limited storage space \u00a0on their phones, and retailers must present a good reason for why their app should stay. Quick in-store promotions for customers that download the app aren\u2019t going to cut it; customers need to be incentivized regularly to stick around long term.Why are so many retail apps missing the mark?Many retailers make the mistake of designing apps just to have one. These apps replicate the mobile website, and add little to no value to the shopping experience. These retailers view the app as just another means of driving orders.However, since shoppers can already easily buy products across multiple channels, retailers should view their apps as a marketing tool and \u00a0a purchase driver. Apps that grab customer attention are ones that will remain on mobile devices, and ultimately increase sales.      M-commerce examples: 3 brands that are absolutely crushing it                Mobile commerce, or m-commerce, is rising fast as more shoppers are shopping, paying, and banking on their small screens, with expectations for the same seamless experiences they've come to expect when shopping on their laptops and desktops.      3 ways retailers can improve their mobile app strategyProvide engaging, app-exclusive content.\u00a0A mobile app has to provide valuable, rich content that shoppers can\u2019t get anywhere else. Shopping guides, lookbooks, product videos and more are all examples of exclusive content that ensure an app won\u2019t be deleted. This content should be optimized to view in-app, and shouldn\u2019t be available elsewhere. Content that excites customers gives them a reason to keep coming back to the app, while still interacting with the brand in other ways.Target brand\u2019s biggest fans.\u00a0Since one-time customers are not likely to download a specific retail app, assume that shoppers using the app are already loyal to a brand. In fact, apps should be made specifically for the top 10 percent of shoppers who purchase and browse regularly. With this in mind, retailers need to offer exclusive promotions to reward shoppers and use the app to promote loyalty programs that keep shoppers engaged. Starbucks is an excellent example of an app designed with loyal shoppers in mind \u2013 it not only streamlines transactions in-store, but rewards customers for buying their favorite drinks.Create an intimate omnichannel experience for each shopper.\u00a0Shoppers that use a retailer\u2019s app are more likely to visit that retailer\u2019s website and brick-and-mortar location, and they want each experience to be informed by their relationship with the brand. For an app to be effective, it needs to be completely integrated across channels so that favorites, shopping carts and user preferences stay the same along each platform.With these tips in mind, any retailer\u2019s app can go from expendable to a favorite on shoppers\u2019 home screens.  Re-sell, re-use, recommerce.Add new revenue streams + attract new customers by going circular. The future of (re-)consumption starts\u00a0HERE."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2017","item":"https:\/\/www.the-future-of-commerce.com\/2017\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"08","item":"https:\/\/www.the-future-of-commerce.com\/2017\/\/08\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"22","item":"https:\/\/www.the-future-of-commerce.com\/2017\/\/08\/\/22\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"How to create a \u201csticky\u201d retail app","item":"https:\/\/www.the-future-of-commerce.com\/2017\/08\/22\/how-to-create-a-sticky-retail-app\/#breadcrumbitem"}]}]