[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/19\/forrester-b2b-commerce-suites-midsize-organizations-2017\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/19\/forrester-b2b-commerce-suites-midsize-organizations-2017\/","headline":"B2B midsize might: Commerce suites pack a powerful punch for mid-market","name":"B2B midsize might: Commerce suites pack a powerful punch for mid-market","description":"Forrester has named the best B2B commerce suites for midsize, and SAP leads the way as the only vendor rated a \u2018Leader\u2019 in all three Forrester Commerce Waves for B2C and B2B Commerce Suites spanning enterprise & midsize organizations.","datePublished":"2017-09-19","dateModified":"2024-07-20","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/#Person","name":"Jenn Vande Zande","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/","identifier":229,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/07\/FTC-endorsement-guidelines_FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/07\/FTC-endorsement-guidelines_FTR.jpeg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/19\/forrester-b2b-commerce-suites-midsize-organizations-2017\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/b2b\/","name":"B2B Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/B2B_e-commerce"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},"Commerce Cloud","Commerce Platforms + Software",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sales\/crm\/","name":"CRM","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_relationship_management","http:\/\/www.wikidata.org\/entity\/Q485643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/omnichannel-commerce\/","name":"Omnichannel Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Omnichannel"]}],"wordCount":697,"keywords":["B2B","Big Data","Cloud","Customer Engagement","Customer Experience | CX","Customer Service","Digital Commerce","Digital Transformation","E-commerce","ERP | Enterprise Resource Planning","Marketing","Omnichannel","Online Shopping","Personalization","SAP Commerce Cloud"],"articleBody":"There\u2019s a false conception that if you\u2019re a midsize or small business, you can\u2019t afford the e-commerce suites that drive revenue for the biggest companies in the B2B market.Cloud commerce has changed all of that, and promises to level the playing field between mid-market and big brands, manufacturers, and wholesalers in the digital age.  From entrepreneurs to enterprise, industries are soaring in the cloud.Grow with the brand that 96% of reviewers would BUY AGAIN.B2B buying landscape has changedToday B2B customers require the same level of service and options that they enjoy in their personal lives, as the lines between B2B and B2C have blurred.If you\u2019re not providing your clients with the same high-end customer experience that they\u2019ve come to expect when shopping outside of work, you\u2019re losing precious ground \u2013 and customers.B2B customers expect a broader selection, faster delivery, and more product information, all of which must be accessible through multiple devices (e.g., mobile, desktop, mobile apps, marketplaces, and other channels).      Lessons learned: How B2B industries tackled COVID challenges and won                Find out how B2B industries like manufacturing and high tech transformed amid the pandemic. Manufacturers had an important realization: Your buying experience should be simple, even if your products aren\u2019t. This is a valuable takeaway for every industry.      Benefits of commerce suites for midsize B2BThe benefits of adding a commerce suite to your B2B midsize organization are many. Deploying an integrated e-commerce platform within your business gives you the same advantages in the digital realm as your bigger competitors.Some of the advantages of adding B2B commerce cloud include:Ramped up sales: Commerce software allows sales staff to spend more time fostering customer relationships as administrative and customer service tasks become smartly automated.Personalization: As customers begin to engage with your e-commerce platform, personalization allows you to better understand each client, and offers you the opportunity to market in the moment to them. Add-ons, service, and additional products can be targeted to specific buyers, which means increased order values.Improved customer experience: By personalizing each engagement with an omnichannel platform, customers begin to rely upon your expertise, and forge a relationship that drives brand loyalty.There are a plethora of other advantages to commerce suites, a majority of which can be found here.      CX isn\u2019t an area of a business \u2013 it IS business                Business is about buying things, selling things, and engaging with customers. CX is about providing experiences that make people want to engage with you, buy from you, and buy again.      Forrester names the best B2B commerce suites for midsizeRecognizing the disruption that B2B faces, Forrester has published for the first time Wave for B2B Commerce Suites For Midsize Organizations. SAP Hybris was the only vendor to be rated \u201cLeader\u201d in all three Forrest Commerce Waves for B2C and B2B commerce suites for enterprise and midsize organizations, and was one of only two vendors that achieved a \u201cLeader\u201d rating in both B2B Enterprise and B2B Midsize Commerce Waves.\u201cThere\u2019s a belief that SAP is too big or too expensive if you\u2019re a midsize business,\u201d said Burton Davis, Senior Account Executive for SAP, \u201cThis just isn\u2019t true.”“The implementation period for Commerce Cloud for B2B is the same as our competitors, and most importantly, we are the only vendor to provide a complete product, with things like order management and order fulfillment, product content management, personalization, order history, PO\u2019s, and organizational approvals in one solution, making it far less expensive than products offered by others.\u201dAlso noted in the Forrester Wave Report was, \u201cThe SAP Hybris ecosystem includes a large, global implementation partner network, which customer references lauded for its breadth and depth and high standards for inclusion.\u201d In other words, Hybris has partners across the world who can help you implement your cloud commerce, and keep it primed for wherever your business takes you.  Start-ups, mid-market, enterprise:No matter the business, today you need e-commerce to grow. See how top sellers are winning NOW.  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2017","item":"https:\/\/www.the-future-of-commerce.com\/2017\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"09","item":"https:\/\/www.the-future-of-commerce.com\/2017\/\/09\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"19","item":"https:\/\/www.the-future-of-commerce.com\/2017\/\/09\/\/19\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"B2B midsize might: Commerce suites pack a powerful punch for mid-market","item":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/19\/forrester-b2b-commerce-suites-midsize-organizations-2017\/#breadcrumbitem"}]}]