[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/10\/17\/digital-transformation-guide\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2017\/10\/17\/digital-transformation-guide\/","headline":"We were, we are, and we will be the only one","name":"We were, we are, and we will be the only one","description":"The most disruptive time is yet to come. SAP Hybris, has always been, and always will be the only company poised to guide businesses through the digital revolution.","datePublished":"2017-10-17","dateModified":"2021-12-02","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/carsten-thoma\/#Person","name":"Carsten Thoma","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/carsten-thoma\/","identifier":247,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/efa87d9810824dccbe03eeee49b000343e7ddb4ce9da8c4ac2ffa8b46dc5067e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/efa87d9810824dccbe03eeee49b000343e7ddb4ce9da8c4ac2ffa8b46dc5067e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/10\/digital-transformation-guide-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/10\/digital-transformation-guide-1.jpg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2017\/10\/17\/digital-transformation-guide\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/commerce-general\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-experience-general\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]}],"wordCount":504,"keywords":["AI (Artificial Intelligence)","B2B","Customer Engagement","Customer Experience | CX","Digital Transformation","E-commerce","Ecommerce","Machine Learning","Marketing","Omnichannel","Retail","SAP Hybris"],"articleBody":"In our 20th\u00a0year,\u00a0SAP Customer Experience\u00a0is at another critical juncture. We are embarking on the future of commerce and customer engagement and we\u2019re bringing it to you on the show floor of\u00a0SAP Hybris LIVE: Global Summit. Super mega, right?In today\u2019s keynote, I reinforced a few things that we\u2019ve known all along, and I wanted to highlight a few key moments for those of you who couldn\u2019t make it.How it beganTwenty years ago, when we created the company, customers didn\u2019t believe that the internet would be the main channel for commerce \u2013 but we did. Over the past 20 years, we have been setting the standard for digital commerce and because of that, we have, and continue to define new market categories. We have lead the transformation from web shopping to commerce to multi-channel to omni-channel and now channel-less.We were the only one.Leading the wayIn my day\u00a0owning a car was the ultimate sign of making it. Today, the number of people getting a driver\u2019s license has declined dramatically. The new generation of consumers is less interested in owning a car because they are focused on the experience. They don\u2019t care about the vehicle, they care about the mobility it brings. We call this the shift to the sharing economy.The most disruptive trends, like this one, are the ones that we handle best. We own the largest set of data and we leverage machine learning to help turn products into services and create new experiences. Don\u2019t forget, 76% of the world\u2019s transaction revenue touches an SAP system. We are the only one that can connect the back office to the front office, and combined, this is the information that enables \u201cmagic moments.\u201dToday, we have more than 3,000 companies world-wide that are actively using SAP Customer Experience. We support B2B and B2C processes end-to-end. All industries today are innovating and adopting customer experience strategies, and we\u2019re just getting started.We are the only one.Looking aheadHowever, the most disruptive time is yet to come. Technology has allowed millennials to have access to items they want without owning them, just as it has allowed businesses to profit from assets (cars, homes) that they don\u2019t own \u2013 think Uber, AirBnB \u2013 essentially creating maximum convenience at the lowest cost. These technological developments will redefine what it means to be an employer, an employee, and a customer.Traditional product companies are transforming themselves into providers of services within the digital ecosystem. Service companies are integrating physical products into their customer experience. At SAP Customer Experience, we will be the only one to take businesses through this digital revolution. We are poised to control the entire digital ecosystem for our customers, enabling them to focus on innovation without the worry of the technological impact.We will be the only one.  What happens in Vegas …\u00a0creates connections + drives results.Join hundreds of customer experience experts at CX Connect Oct. 6-8. Register\u00a0HERE.\u00a0"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2017","item":"https:\/\/www.the-future-of-commerce.com\/2017\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"10","item":"https:\/\/www.the-future-of-commerce.com\/2017\/\/10\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"17","item":"https:\/\/www.the-future-of-commerce.com\/2017\/\/10\/\/17\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"We were, we are, and we will be the only one","item":"https:\/\/www.the-future-of-commerce.com\/2017\/10\/17\/digital-transformation-guide\/#breadcrumbitem"}]}]