[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2018\/05\/07\/how-can-mobile-network-operators-simplify\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2018\/05\/07\/how-can-mobile-network-operators-simplify\/","headline":"For mobile network operators, simplification is everything","name":"For mobile network operators, simplification is everything","description":"Mobile network operators can unlock and monetize consumer insights and market intelligence with the power of simplification.","datePublished":"2018-05-07","dateModified":"2023-04-03","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/virginie-debris\/#Person","name":"Virginie Debris","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/virginie-debris\/","identifier":284,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a4188b9e9080cb57ed759c0a5d737b9b289674ff8a9fa3bd64b1ad46968c6eb1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a4188b9e9080cb57ed759c0a5d737b9b289674ff8a9fa3bd64b1ad46968c6eb1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/05\/thumbnail-d298016b92220d7cb9ad835e88d18421.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/05\/thumbnail-d298016b92220d7cb9ad835e88d18421.jpeg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2018\/05\/07\/how-can-mobile-network-operators-simplify\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/intelligent-enterprise\/","name":"Intelligent Enterprise","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Intelligent_enterprise","http:\/\/www.wikidata.org\/entity\/Q6044119"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/mobile\/","name":"Mobile Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Mobile_commerce","http:\/\/www.wikidata.org\/entity\/Q1154408"]},"Telco"],"wordCount":570,"keywords":["Customer Experience | CX","Mobile","SAP Digital Interconnect","SMS","Text Messaging"],"articleBody":"When I started in the messaging business 18 years ago, I remember asking my boss why mobile network operators don\u2019t all enable access to their system through the same protocol.It was then when I learnt there was no such thing as a full normalization in our messaging business, and when I truly realized what a company like ours could bring to the business: Manage complexity, drive simplification.Today, our operators\u2019 customers must tackle a new challenge: How to face new technology investments like 5G whilst existing revenues are flattening?Enterprise messaging could be a good answer to the need for additional revenues \u2013 with minimal pain and investment from the operators\u2019 side.There again, and as in the past 18 years in our industry, the two different worlds of telecommunications (Americas and the Rest of the World) are looking for different solutions.Americas: Mobile network operators want simplicityDue to the CLEC (competitive local exchange carrier) and the ability to get a 10 Digit phone number, the OTT (Over The Top) players made money thanks to the businesses that couldn\u2019t cope with short codes option and needed more flexibility and lower rates.Within CTIA (Cellular Telecommunications and Internet Association), North American operators decided that 10 Digit Long Code (10 DLC) could transmit enterprise messaging (A2P) as long as it follows certain rulesets. This is what operators called \u201cMessaging Curation\u201d.MNOs in the US would then request a specific tagging of the SMS terminated onto their network in order to classify it as Peer to Peer (P2P) or A2P under certain criteria.But the key question there is \u201cwho will tag the SMS\u201d?The MNOs, quite rightly, don\u2019t care \u2013 they just want to be able to identify those SMS. The content providers, quite rightly, don\u2019t care either \u2013 they just want to be able to send SMS.The Rest of the World: Show me the moneyThe messaging world is disturbed by the SS7 network access in the Rest of the World. The enterprise messaging providers managed to get a direct link to MNO\u2019s network via direct SS7 connection or via another \u201cpartner MNO\u201d.When such \u201cbackdoor\u201d SMS comes through using SS7 network, most of the time, the MNO receiving the SMS doesn\u2019t get any revenue \u2013 only network usage and additional load. It\u2019s \u201cmoney left on the floor\u201d for the end operator.The operators then have to police their SS7 network messaging traffic in order to let the P2P SMS only go through SS7 whilst the A2P traffic is blocked or redirected to a payable content.Operators then have to implement a SMS Firewall and ensure that they\u2019ll get this A2P traffic redirected through their VAS direct SMPP accounts.Can this happen easily? Implement a SMS Firewall is one thing. Monitoring this traffic and staying up to date with the latest findings from fraudsters is something else.Also, when a firewall is implemented, how do you ensure that the A2P traffic will be directed onto the MNO VAS accounts and makes money for them?Managing complexity: Run simpleWhether it’s The Rest of the World, or the Americas, complexity is an issue that all mobile network operators face. The answer to solving this puzzle is selecting a company who can help you solve your SMS messaging challenges, not add to them.  The future of business is calling.RISE to the occasion."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2018","item":"https:\/\/www.the-future-of-commerce.com\/2018\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"05","item":"https:\/\/www.the-future-of-commerce.com\/2018\/\/05\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"07","item":"https:\/\/www.the-future-of-commerce.com\/2018\/\/05\/\/07\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"For mobile network operators, simplification is everything","item":"https:\/\/www.the-future-of-commerce.com\/2018\/05\/07\/how-can-mobile-network-operators-simplify\/#breadcrumbitem"}]}]