[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2018\/08\/03\/marketing-in-modern-times\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2018\/08\/03\/marketing-in-modern-times\/","headline":"The winds of change: Marketing in modern times","name":"The winds of change: Marketing in modern times","description":"Marketing in modern times means understanding that customers have changed - and continue to change. Marketers must adapt. ","datePublished":"2018-08-03","dateModified":"2021-08-31","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/bernard-chung\/#Person","name":"Bernard Chung","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/bernard-chung\/","identifier":131,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d8423fb16902f8cc3d8c83adcff3864c5fca774311335a2b8fc3175ecc87578a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d8423fb16902f8cc3d8c83adcff3864c5fca774311335a2b8fc3175ecc87578a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/08\/thumbnail-8ecc6f72808b7863b185dc46514583ba.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/08\/thumbnail-8ecc6f72808b7863b185dc46514583ba.jpeg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2018\/08\/03\/marketing-in-modern-times\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/customer-engagement-marketing\/","name":"Customer Engagement","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_engagement","http:\/\/www.wikidata.org\/entity\/Q5196451"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]}],"wordCount":184,"keywords":["Customer Engagement","Customer Experience | CX","Customer Revolution","Marketing"],"articleBody":"In our day to day working lives as marketers we often don\u2019t get a chance to rise above our busy daily schedules and tasks to really observe our customers.No doubt customers have changed – and continue to change – and there are important implications regarding how marketers must adjust to our ever-morphing customers.      Modern marketing: The fundamentals have changed – have you?                The definition of marketing is moving goods and services from the source of tools, channels, and mechanics to the consumer, but most marketers haven't adapted for digital - and that's a BIG problem.      Marketing in modern timesMarketing in modern times means understanding several key elements:How B2B and B2C brands are moving towards a digital or mobile-first presence as the demand for convenience grows.What measures brands are taking to meet heightened customer expectations across all touchpoints.How brands are meeting the challenge of keeping up with more informed, educated, and fluid customers.How external factors \u2013 beyond a brand\u2019s control \u2013 can create additional challenges…or opportunities.  Marketing that clicks.Results that rock.Take the product tour HERE.\u00a0"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2018","item":"https:\/\/www.the-future-of-commerce.com\/2018\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"08","item":"https:\/\/www.the-future-of-commerce.com\/2018\/\/08\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"03","item":"https:\/\/www.the-future-of-commerce.com\/2018\/\/08\/\/03\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"The winds of change: Marketing in modern times","item":"https:\/\/www.the-future-of-commerce.com\/2018\/08\/03\/marketing-in-modern-times\/#breadcrumbitem"}]}]