[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2018\/08\/10\/tweetchat\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2018\/08\/10\/tweetchat\/","headline":"A recap: Vive la CX TweetChat!","name":"A recap: Vive la CX TweetChat!","description":"When it comes to getting CX right, there are many things marketers should be doing. A great TweetChat discussion among thought leaders revealed terrific insights.","datePublished":"2018-08-10","dateModified":"2021-08-29","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/saj-hoffman-hussain\/#Person","name":"Saj Hoffman-Hussain","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/saj-hoffman-hussain\/","identifier":269,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a970e648bf4902a5d709c8fbd3cf1b5bdb910d7904381d445dcf2e3a7a36d029?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a970e648bf4902a5d709c8fbd3cf1b5bdb910d7904381d445dcf2e3a7a36d029?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/08\/thumbnail-9eb413b8b259824562c45edc1aa0cccf.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/08\/thumbnail-9eb413b8b259824562c45edc1aa0cccf.jpeg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2018\/08\/10\/tweetchat\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/customer-engagement-marketing\/","name":"Customer Engagement","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_engagement","http:\/\/www.wikidata.org\/entity\/Q5196451"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-experience-general\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]}],"wordCount":349,"keywords":["Customer Experience | CX","Customer Revolution","Twitter"],"articleBody":"Words were exchanged, tweets were flying, and one thing is abundantly clear is amongst marketers: the customer experience revolution is a hot topic!We had influential thought leader Paul Greenberg weighing in on the interaction of big data and analytics across customer touchpoints and tech-supremo Eugenio Cassiano evangelizing on the need for a customer success model of management waxing lyrical on the need to put yourself in the customer\u2019s shoes and take into account the implications of machine learning and artificial intelligence on customer relations.Personalization and the need to develop empathy-led methodologies, leading to a more nuanced understanding of your customer was debated, with some arguing the overall experience is what counts, and others fiercely moving for a step-by-step and responsive strategy that is geared towards the individual for the best customer experience possible, leading to a customer-for-life.On analytics and big data, concerns were raised. How do we as marketers secure the information we need to provide an excellent customer interaction, whilst respecting customer privacy? Theories also abounded about how to get the customer experience right.      #CXTweetChat unveils retail doing it right, social platforms letting loose                Transparency #CXTweetChat demonstrates that we're living in a time in which transparency is important in nearly all sectors.      Below are a selection of thoughts from participants in the TweetChat\u2026Moritz Zimmerman (@mortizzimmerman)\u201cUsing emerging technology can be thrilling but it\u2019s essential that it provides value to the customer and is rooted in consent #CXTweetChat\u201dPaul Greenberg (@pgreenbe)\u201cCX is how a customer feels about a company over time. Getting it right means the company DNA is mutually providing & getting value (\u2026)\u201dOn what priorities are key, it was agreed that aligning sales & marketing efforts would lead to be a better rounded experience. Timo Elliott (@timoelliott) went further \u2026\u201c#CXTweetChat Marketing orgs in particular, have to realize that the most important \u201cbrand-building\u201d they can do is help optimize the end-end customer experience, even what that\u2019s \u201cnot marketing\u2019s job \u2026\u201d  Modern business, meet revenue:\u2013 End-to-end connected data\u2013 Engage quickly with a great CX\u2013 Sell anytime, anywhereGet going TODAY."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2018","item":"https:\/\/www.the-future-of-commerce.com\/2018\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"08","item":"https:\/\/www.the-future-of-commerce.com\/2018\/\/08\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"10","item":"https:\/\/www.the-future-of-commerce.com\/2018\/\/08\/\/10\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"A recap: Vive la CX TweetChat!","item":"https:\/\/www.the-future-of-commerce.com\/2018\/08\/10\/tweetchat\/#breadcrumbitem"}]}]