[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2018\/09\/10\/social-channel-interconnect\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2018\/09\/10\/social-channel-interconnect\/","headline":"Hello enterprise! It’s time to get social! Consumers are ready. Are you?","name":"Hello enterprise! It’s time to get social! Consumers are ready. Are you?","description":"All organizations should have an intelligent customer engagement strategy, since social channel interconnect is critical in the digital age.","datePublished":"2018-09-10","dateModified":"2022-10-31","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/gokul-anantha\/#Person","name":"Gokul Anantha","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/gokul-anantha\/","identifier":278,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/60efed4bb606e29356ccc1656c115b2f66656e14ef3faf4af39f056fa3d67f4d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/60efed4bb606e29356ccc1656c115b2f66656e14ef3faf4af39f056fa3d67f4d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/09\/thumbnail-9843955613fe417884500f88b7ad092e.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/09\/thumbnail-9843955613fe417884500f88b7ad092e.jpeg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2018\/09\/10\/social-channel-interconnect\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/customer-engagement-marketing\/","name":"Customer Engagement","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_engagement","http:\/\/www.wikidata.org\/entity\/Q5196451"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/social-media\/","name":"Social Media","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Social_media","http:\/\/www.wikidata.org\/entity\/Q202833"]}],"wordCount":387,"keywords":["Mobile Commerce","SAP Digital Interconnect","SMS","Social Commerce"],"articleBody":"Social channel interconnect is a must-have for an intelligent engagement strategy, of course.Facebook (including Facebook Messenger) and WeChat reached a critical milestone earlier this year. Together they have over 3B monthly active users – just over 1B monthly active users use WeChat, and over 3.3B monthly active users are on Facebook and Facebook Messenger. That\u2019s not it, Facebook (with WhatsApp and Messenger) and WeChat simply run a duopoly.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Fig 1: Facebook , WeChat and other top social messaging networks. Source: Statista researchThe duopoly may have its flip sides, but it also helps enterprises standardize on platforms for social engagement. There is sufficient market research data-point to highlight social messaging platforms as a powerful tool for engagement; and in particular for driving speedy customer service.A 2017 American Express Customer Experience Barometer report cites speed of response (41% of respondents) as a top customer experience need. A recent survey by SproutSocial (a social engagement platform) found 34.5% respondents listing social media as #1 choice for reporting problem or issue with product or service.Enterprises, however, aren\u2019t there yet.A whopping 40% of enterprises don\u2019t even have social channel support (see fig 2 below). And empirically, the evidence is even stronger. For example, as a consumer, I still have to reach my 1-800 # to get to my Xfinity service, my bank, and even my retail store such as Lowes!Fig 2: % of contact centers adopting social channels for customer care. Source : ICMI StudyChallenges exist; particularly in terms of back-end integrations to deliver real-time responsiveness.We can help.Intelligent enterprise social channel interconnect can help. SAP already helps the worlds leading banks and brands deliver critical notifications to their consumers as SMS. And it is fairly simple to integrate an enterprise back-end with SMS communication.By providing interconnect to social platforms such as Facebook, weChat, as well as smaller ones such as Line, Viber, and Telegram; we are simplifying the ability for enterprises to engage with their audience , and deliver the same real-time communication (integrated with their back-end systems).To get a quick view of how this works, just look up \u201cSAP Intelligent Notification 365\u201d on your Facebook Messenger and \u201cregister\u201d with your mobile number. Type \u201chelp\u201d for further instructions or connect with us here.Engage your customers by learning from the best of the best. Join us at the CX event of the year.\u00a0"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2018","item":"https:\/\/www.the-future-of-commerce.com\/2018\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"09","item":"https:\/\/www.the-future-of-commerce.com\/2018\/\/09\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"10","item":"https:\/\/www.the-future-of-commerce.com\/2018\/\/09\/\/10\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Hello enterprise! It’s time to get social! Consumers are ready. Are you?","item":"https:\/\/www.the-future-of-commerce.com\/2018\/09\/10\/social-channel-interconnect\/#breadcrumbitem"}]}]