[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/04\/29\/e-commerce-wars-the-amazon-star-and-rebel-warriors-fighting-back\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/04\/29\/e-commerce-wars-the-amazon-star-and-rebel-warriors-fighting-back\/","headline":"E-commerce Wars, The Amazon Star, and the rebel warriors fighting back","name":"E-commerce Wars, The Amazon Star, and the rebel warriors fighting back","description":"In the battle for e-commerce, a new hope rises: Third-party sellers and independent marketplaces lead the rebellion, with customers being the clear winners.","datePublished":"2019-04-29","dateModified":"2023-10-27","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jessica-iandiorio\/#Person","name":"Jessica Iandiorio","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jessica-iandiorio\/","identifier":341,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5d0256eb0e3ea9d84102cf048926f9dcfbb2c1b553575e5df03aa916c619cea6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5d0256eb0e3ea9d84102cf048926f9dcfbb2c1b553575e5df03aa916c619cea6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/04\/thumbnail-af1f669bdd6d6b356831d0be57256d84.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/04\/thumbnail-af1f669bdd6d6b356831d0be57256d84.jpeg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2019\/04\/29\/e-commerce-wars-the-amazon-star-and-rebel-warriors-fighting-back\/","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=Mt0oGtJlbIU#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=Mt0oGtJlbIU","name":"FCEC Star Wars Week: Mirakl","description":"This video is about FCEC Star Wars Week","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/Mt0oGtJlbIU\/default.jpg","https:\/\/i.ytimg.com\/vi\/Mt0oGtJlbIU\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/Mt0oGtJlbIU\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/Mt0oGtJlbIU\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/Mt0oGtJlbIU\/maxresdefault.jpg"],"uploadDate":"2019-04-12T21:14:19+00:00","duration":"PT46S","embedUrl":"https:\/\/www.youtube.com\/embed\/Mt0oGtJlbIU","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCWI0xGpgTnK4XpE328d7R7Q#Organization","url":"https:\/\/www.youtube.com\/channel\/UCWI0xGpgTnK4XpE328d7R7Q","name":"Mirakl News","description":"Mirakl is the global leader in platform business innovation. 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A year prior, Amazon had turned AmazonSupply into Amazon Business, but it was a bit under the radar, and manufacturers and distributors were not yet concerned.As 2017 unfolded it got worse \u2013 Amazon\u2019s ever-growing \u201ceverything store\u201d presented customers with almost unlimited options, great prices, and incredibly fast shipment. Consumers were hooked, retailers were scared, and business buyers started to want the \u201cAmazon-experience\u201d for work purchases.That’s no moon…Amazon Business had managed to hit $1B in 2016, their first official year of operation. While this represented only a small percentage of the B2B e-commerce market, the pace of growth was difficult to ignore. Manufacturers and distributors started to watch \u2013 with the benefit of hindsight, having seen iconic retailers decimated in recent months.We started to witness \u2018The Amazon Effect,\u2019 which is when Amazon announces a strategic acquisition (i.e. Whole Foods\u2019 acquisition announced in June 2017, which immediately triggered a significant drop in stock price for Kroger, Target, and Walmart, among many others). On the B2B side, Amazon would announce the growth of their business-relevant products, and W.W. Grainger experienced a stock price nosedive which hit its bottom in August 2017.And then \u2013 to the theme of this week \u2013 the Rebel Warriors showed up. And it\u2019s not just Grainger\u2019s stock price that recovered. This Star-Wars themed video offers a quick summary of what’s on the horizon when it comes to e-commerce:This content is hosted by a third party ( www.youtube.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowIt\u2019s important to clarify the underlying model fueling Amazon\u2019s success \u2013 the marketplace model \u2013 has been the center of their strategy.In Jeff Bezos\u2019 recent shareholder letter, Bezos made it clear how Amazon has built their business on the backs of third-party sellers. The opening of the letter notes that 58% of Amazon\u2019s sales are driven by third-party sellers. He goes on to say \u201cThird-party sellers are kicking our first party butt. Badly.”Partner-centric business models: A new hopeIn the last 18 months most companies realized it was time to fight back \u2013 and in many cases \u2013 that meant fighting fire with fire. That meant launching their own marketplace of third-party sellers – or third-party rebels.Amazon\u2019s rise has continued \u2013 hovering at around 50% of US e-commerce in 2018, with Amazon Business reaching $10B in the two years. But what\u2019s different is that retailers, brands, manufacturers, and distributors alike have made moves. They\u2019re fighting back; many by launching their own online marketplaces.The pie is big enough for everyone to succeed. The companies that will have the greatest success will understand the importance of partner-centric business models \u2013 as Amazon, Alibaba, Uber, Airbnb, and Farfetch have done.This business model is not just for them. Within your business the Force can be, too.  Every digital moment matters.Are you making the most of them?1,000 business leaders dish on how to stand out from the crowd with a great CX. Get the details\u00a0HERE.\u00a0"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2019","item":"https:\/\/www.the-future-of-commerce.com\/2019\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"04","item":"https:\/\/www.the-future-of-commerce.com\/2019\/\/04\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"29","item":"https:\/\/www.the-future-of-commerce.com\/2019\/\/04\/\/29\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"E-commerce Wars, The Amazon Star, and the rebel warriors fighting back","item":"https:\/\/www.the-future-of-commerce.com\/2019\/04\/29\/e-commerce-wars-the-amazon-star-and-rebel-warriors-fighting-back\/#breadcrumbitem"}]}]