[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/06\/17\/improve-brand-reputation\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/06\/17\/improve-brand-reputation\/","headline":"Improve brand reputation with these 4 strategies","name":"Improve brand reputation with these 4 strategies","description":"To have a strong, profitable brand, you need a strong - and positive - reputation. Here are four strategies to help improve brand reputation, which will lead to a stronger bottom line.","datePublished":"2019-06-17","dateModified":"2021-03-11","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/matt-ellsworth\/#Person","name":"Matt Ellsworth","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/matt-ellsworth\/","identifier":297,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8a63c71862e575f2163ff1b38b6ff5852aef139981956ff359ed24cab2cad40f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8a63c71862e575f2163ff1b38b6ff5852aef139981956ff359ed24cab2cad40f?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/06\/thumbnail-4ea096a47e8542a6a9f9d85ded360d33.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/06\/thumbnail-4ea096a47e8542a6a9f9d85ded360d33.jpeg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2019\/06\/17\/improve-brand-reputation\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/customer-engagement-marketing\/","name":"Customer Engagement","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_engagement","http:\/\/www.wikidata.org\/entity\/Q5196451"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]}],"wordCount":702,"keywords":["Brand Management","Online Reputation Management"],"articleBody":"How can you improve brand reputation to create the best branding possible?A strong, reputable brand is one of the best tools you can have to achieve your marketing and advertising goals, especially for multi-channel brands that sell both online and in brick-and-mortar stores.You want that name recognition, and you want your customers to become brand evangelists and longtime, loyal shoppers. How can you achieve this? By putting your customers first.Here are four customer-centric ways to improve brand reputation.Be honest and openThe best brands have that it-factor that sets them apart from the competition. What\u2019s yours? Figure out what it is about your brand that makes it special, and also settle on a quick elevator pitch that emphasizes that selling point.Most importantly, be honest and open about your brand with your target audience. Customers can sniff out a dishonest brand from a mile away, so they\u2019ll know if you try to market yourself as something that you\u2019re not. To figure out what makes your brand unique, look for a specific value-add. Or, highlight an interesting tidbit from your company\u2019s founding, such as the background of executive leadership.This type of information is great for building your reputation in a way that will connect with customers beyond the content of your products or services.Show value in your productsShow, don\u2019t tell. This is an excellent rule for many things, brand reputation included. Retail today is oversaturated and hyper-competitive, and that means consumers have seen and heard it all. They know all the marketing and advertising tricks. You must bring real value to get attention\u2014and develop a reputation for substance over style.To do that, show the value in your products. Create marketing, advertising, and merchandising materials that highlight how your products serve the customer. Answer the ever-important questions of \u201cWhy do I care?\u201d and \u201cWhy do I care now?\u201d Focus on addressing the need of the consumer before you introduce your solution. In fact, the solution should be one of the last things you communicate to your customers in favor of discussing their pains and problems.Improve brand reputation by talking to customers directlyOne of the best strategies to improve your brand reputation is to connect with shoppers directly. There are few sources of information better than the people you want to buy your brand.This can take several different forms. For starters, you can conduct customer feedback surveys to ask questions directly to your shoppers. However, these surveys often have low response rates. Another option is to leverage retail auditing and mystery shoppers to get feedback on your brand.For instance, smartphone-enabled shoppers can be mobilized to visit brick-and-mortar stores to gather front-of-store data relevant to your brand. They can provide feedback on merchandising effectiveness, inventory levels, store associate knowledge of your brand, and more. This way, you can get in-depth customer feedback at scale and in larger sample sizes than more traditional methods of data collection.Act on customer feedbackThere\u2019s a difference between listening and hearing. Too many brands hear their customers provide feedback, but they don\u2019t listen\u2014which means they\u2019re not acting on that feedback and creating meaningful change.In fact, this is one reason why customers are losing the will to provide feedback to brands, as uncovered in a recent Medallia survey. Medallia found that consumers developed a negative sentiment toward brands if they felt that their past feedback wasn\u2019t addressed. This can hurt a brand\u2019s reputation, especially if they\u2019re viewed as inconsiderate toward their customers.Instead, act on your customer feedback. Shoppers who are willing to share their opinions should be cherished, and you should make sure to listen closely to what they have to say, validate feedback for accuracy, and then develop and implement solutions as needed.Your brand is your business and your business is your brand. As you develop a successful identity, make sure you\u2019re doing it with the customer in mind. They\u2019re the ones you need to sell on your brand, after all.  Your competitionwants your customers.Is your brand built to keep them?Unlock strategies to power your enterprise HERE."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2019","item":"https:\/\/www.the-future-of-commerce.com\/2019\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"06","item":"https:\/\/www.the-future-of-commerce.com\/2019\/\/06\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"17","item":"https:\/\/www.the-future-of-commerce.com\/2019\/\/06\/\/17\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Improve brand reputation with these 4 strategies","item":"https:\/\/www.the-future-of-commerce.com\/2019\/06\/17\/improve-brand-reputation\/#breadcrumbitem"}]}]