[[{"@context":"http:\/\/schema.org","@type":"Answer","name":"What is a digital experience platform (DXP)","text":"A digital experience platform is enterprise software that helps tie together the customer experience. A DXP is built to administer and govern large-scale content and asset management, like managing multiple micro-sites, launching e-commerce platforms, and syncing the content across verticals such as IoT devices, web, customer portals, etc.  A DXP is usually a suite of products that work in conjunction with each other, but can sometimes be a single product.","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/07\/18\/what-is-a-digital-experience-platform\/#Answer"},{"@context":"http:\/\/schema.org","@type":"Answer","text":"<ol> <li><strong>A suite of core front-office business applications:<\/strong>&nbsp;These applications are your customers&rsquo; main interface with your company, and include... (<a href=\"https:\/\/www.the-future-of-commerce.com\/2019\/07\/18\/what-is-a-digital-experience-platform\/\">read more<\/a>)<\/li> <li><strong>Data and technology integration:<\/strong> You can&rsquo;t deliver a connected customer journey if the data in your systems aren&rsquo;t connected... (<a href=\"https:\/\/www.the-future-of-commerce.com\/2019\/07\/18\/what-is-a-digital-experience-platform\/\">read more<\/a>)<\/li> <li><strong>A single customer identity and profile:<\/strong> The first application of your integration capabilities is towards creating a <a href=\"https:\/\/www.the-future-of-commerce.com\/2018\/11\/26\/how-a-living-profile-builds-customer-trust\/\">complete customer profile<\/a>...&nbsp;(<a href=\"https:\/\/www.the-future-of-commerce.com\/2019\/07\/18\/what-is-a-digital-experience-platform\/\">read more<\/a>)<\/li> <li><strong>Business intelligence and analytics:<\/strong> There is only one way know whether your efforts are producing results... (<a href=\"https:\/\/www.the-future-of-commerce.com\/2019\/07\/18\/what-is-a-digital-experience-platform\/\">read more<\/a>)<\/li> <li><strong>Cloud platform infrastructure and administration:<\/strong> All the above tools and applications listed above are important, and in an ideal world they would... (<a href=\"https:\/\/www.the-future-of-commerce.com\/2019\/07\/18\/what-is-a-digital-experience-platform\/\">read more<\/a>)<\/li> <\/ol>","name":"5 key elements of a digital experience platform (DXP)","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/07\/18\/what-is-a-digital-experience-platform\/#Answer1"},{"@context":"http:\/\/schema.org","@type":"FAQPage","name":"What is a digital experience platform (DXP)","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Experience_management","https:\/\/www.wikidata.org\/wiki\/Q112578405",{"@type":"Thing","name":"customer experience","@id":"https:\/\/www.wikidata.org\/wiki\/Q984142"},{"@type":"Thing","name":"Customer experience","@id":"https:\/\/en.wikipedia.org\/wiki\/Customer_experience"}],"mainEntity":[{"@type":"Question","name":"What is a digital experience platform (DXP)","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2019\/07\/18\/what-is-a-digital-experience-platform\/#Answer"},"@id":"https:\/\/www.the-future-of-commerce.com\/2019\/07\/18\/what-is-a-digital-experience-platform\/#Question"},{"@type":"Question","name":"5 key elements of a digital experience platform (DXP)","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2019\/07\/18\/what-is-a-digital-experience-platform\/#Answer1"},"@id":"https:\/\/www.the-future-of-commerce.com\/2019\/07\/18\/what-is-a-digital-experience-platform\/#Question1"}],"@id":"https:\/\/www.the-future-of-commerce.com\/2019\/07\/18\/what-is-a-digital-experience-platform\/#FAQPage"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2019","item":"https:\/\/www.the-future-of-commerce.com\/2019\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"07","item":"https:\/\/www.the-future-of-commerce.com\/2019\/\/07\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"18","item":"https:\/\/www.the-future-of-commerce.com\/2019\/\/07\/\/18\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"What is a digital experience platform (DXP)? 5 elements you must know","item":"https:\/\/www.the-future-of-commerce.com\/2019\/07\/18\/what-is-a-digital-experience-platform\/#breadcrumbitem"}]}]