[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/07\/30\/what-is-marketing-automation-software\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/07\/30\/what-is-marketing-automation-software\/","headline":"How marketing automation software can boost your business","name":"How marketing automation software can boost your business","description":"Marketing automation software refers to systems that are designed to streamline, plan, coordinate, and manage tasks across multiple channels.","datePublished":"2019-07-30","dateModified":"2022-12-20","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/olivia-hatcher\/#Person","name":"Olivia Hatcher","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/olivia-hatcher\/","identifier":360,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/68683799336180a9d401fefbf65a5d78e5217359bcfa85847153ed16bb332f6e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/68683799336180a9d401fefbf65a5d78e5217359bcfa85847153ed16bb332f6e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/07\/thumbnail-4a22d4909c6ba80ab296b02992a01093.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/07\/thumbnail-4a22d4909c6ba80ab296b02992a01093.jpeg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2019\/07\/30\/what-is-marketing-automation-software\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/content-marketing\/","name":"Content Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Content_marketing","http:\/\/www.wikidata.org\/entity\/Q558685"]},"Customer Journey",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]}],"wordCount":753,"keywords":["Marketing Automation","Multichannel Marketing"],"articleBody":"Marketers are always wondering how they can up their game. More often than not, the answer seems to have something to do with new or emerging technology. (I\u2019d be willing to bet you have at least one email in your inbox daily trying to sell you on the latest and greatest.) Transformation changed every aspect of business, including – and possibly especially – marketing.\u00a0So how can you keep up with the changing tides to yield the best results? Enter marketing automation software.\u00a0Riddle me this: What is marketing automation software?\u00a0Marketing automation software refers to systems that are designed to streamline, plan, coordinate, and manage tasks across multiple channels. Besides automating repetitive tasks, these services allow you to load criteria and specific outcomes for marketing processes, which are then stored and executed by the platform, saving you time and greatly reducing human error.\u00a0The benefits of these products seem obvious and Google trending shows there\u2019s ever-increasing interest in these web-based services and software, but what does it really mean and how can you use it? Let\u2019s take a look, and break down the kinds of automation into a few categories of products so you can best decide where to start.\u00a0Go with the flow?Workflow automation is going to help you with building a marketing calendar, budgeting, and internal processes. This is particularly great if you’re working in a large scale business with complex marketing operations. It\u2019s also extremely helpful if you\u2019re flying solo and don\u2019t have the resources for a team that might otherwise share the workload.But what if you have a small to mid-size business and you\u2019re really just wondering how to understand consumer behavior and move these prospects into the top of the sales funnel? Marketing automation software can help you there, too. We are quickly approaching 2020, and customers are more discerning than ever. This means you absolutely have to figure out how to reach them ahead of their buying decisions. Automation can help segment markets by analyzing consumers\u2019 online patterns and behaviors. Using this gathered marketing intelligence helps to build the customer experience needed to nurture and qualify leads.\u00a0You better work!The business development side of this moves further along the process as we learn about potential customers\u2019 intentions and true interests. You\u2019ll want to use content marketing, SEO, social media, and email campaigns to get your prospects closer to conversion. Marketing automation software can absolutely do that by creating lists that distribute material based on a person\u2019s interests or prior interactions with your site. I don\u2019t have to tell you that there\u2019s a tremendous benefit to having emails sent at precisely the times that leads are interested in your business. If they\u2019ve opted in or requested info via your web form, they\u2019re asking for immediacy. This is where an automated process delivers.\u00a0Still not sure if you need it? Benefits of marketing automation softwareThere are some sure signs that your company could benefit from marketing automation software or services. If you\u2019re swimming in contacts, count yourself lucky, but consider how you\u2019re using utilizing those assets in waiting! You need an automated process to cultivate those opportunities in order to grow them into solid leads for your sales team. Maybe you don\u2019t have enough leads. If sales are slow, consider improving your outreach program through automation as well.\u00a0Lastly, there\u2019s one huge (I said HUGE!) thing that an automated marketing platform can help you do, and that\u2019s deliver the awesome content you\u2019ve been developing. Maybe your team has been doing amazing research on the latest and greatest industry innovations, or perhaps you have a phenomenal blog that just isn\u2019t getting any traffic. The good news is that there\u2019s software and services just waiting to be employed to get your digital assets in front of the best audience.Get it yet?It doesn\u2019t matter if you\u2019re in marketing or a sales leader – everyone needs to understand the differences in these software types to make the best selections for their businesses and teams while improving organizational processes.\u00a0 Making a mistake on the front end can lead to clogs in the sales funnel, and lead to issues before you ever get a chance to ask questions about your CRM–but that\u2019s a story for another day!\u00a0  Modern business, meet revenue:\u2013 End-to-end connected data\u2013 Engage quickly with a great CX\u2013 Sell anytime, anywhereGet going TODAY."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2019","item":"https:\/\/www.the-future-of-commerce.com\/2019\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"07","item":"https:\/\/www.the-future-of-commerce.com\/2019\/\/07\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"30","item":"https:\/\/www.the-future-of-commerce.com\/2019\/\/07\/\/30\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"How marketing automation software can boost your business","item":"https:\/\/www.the-future-of-commerce.com\/2019\/07\/30\/what-is-marketing-automation-software\/#breadcrumbitem"}]}]