[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/08\/09\/5-ways-retailers-can-improve-customer-loyalty\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/08\/09\/5-ways-retailers-can-improve-customer-loyalty\/","headline":"5 Smart ways retailers can improve customer loyalty","name":"5 Smart ways retailers can improve customer loyalty","description":"Loyal customers turn a good retailer into a great one. Learn 5 ways retailers can improve customer loyalty, thereby driving more sales, in-store and online.","datePublished":"2019-08-09","dateModified":"2022-03-22","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/matt-ellsworth\/#Person","name":"Matt Ellsworth","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/matt-ellsworth\/","identifier":297,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8a63c71862e575f2163ff1b38b6ff5852aef139981956ff359ed24cab2cad40f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8a63c71862e575f2163ff1b38b6ff5852aef139981956ff359ed24cab2cad40f?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/08\/thumbnail-1918eefe121398602599b7d24b05139d.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/08\/thumbnail-1918eefe121398602599b7d24b05139d.jpeg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2019\/08\/09\/5-ways-retailers-can-improve-customer-loyalty\/","about":["B2C Commerce",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/commerce-general\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-experience-general\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},"Customer Journey",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/e-commerce\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]},"Retail Trends, Data, News"],"wordCount":881,"keywords":["Customer Engagement","Customer Loyalty"],"articleBody":"Loyal customers turn a good retailer into a great one. Loyal customers are returning customers; they\u2019re the ones who become promoters, and they drive the majority of the sales for a business.Remember when Target\u2019s cash registers crashed for several hours and led to long lines of angry customers waiting to check out? According to a mobile crowdsourcing survey, 93 percent of shoppers who were stuck in line would return to Target. In total, 91 percent of shoppers said the outage didn\u2019t have any effect on their opinions of Target.This is customer loyalty. A major in-store issue barely moves the needle in public perception, as the value of Target outweighs a two-hour register outage. How can you achieve that level of loyalty?Five ways retailers can improve customer loyalty1. Clear customer communicationThe first step toward increased loyalty is clear communication. Shoppers don\u2019t like surprises with their favorite retailers, from a new product or promotion to a new store layout.For example, a survey found that 48 percent of shoppers believe new store layouts are confusing, well ahead of the 27 percent who liked the changes. Give your customers a heads-up instead of catching them off-guard with a change. Post signs around your stores advertising what\u2019s coming. Send out email updates and include a notification on your website.Make it clear what is changing and why it is changing. Communication matters for upcoming sales events, too. Nobody wants to miss a great deal because they didn\u2019t know it was happening, so the same applies: signs in-store and online. This clear communication can go a long way toward a more loyal customer base.2. Provide rewards and promotionsSpeaking of deals, shoppers love saving money, and good promotions and rewards can build loyalty. This is often achieved via a customer loyalty program.Based on Wiser data, some popular loyalty programs include Amazon Prime\u2014for the free shipping for a flat rate\u2014and Sephora\u2019s points that can be redeemed for free items, discounts, or gift cards. Other loyalty program ideas include:Exclusive memberships for member-only perksX percent off next purchase (or free purchase after X number of purchases)Matching donations or charitable givingStore-branded credit cardsThese programs can make your shoppers feel special and come back for more. Beyond loyalty programs, your typical promotions and sales events are also great ways to increase loyalty. Run timed promotions or schedule mark-downs around major holidays (or sales holidays).3. In-store servicesIs your in-store experience a winning one for shoppers? Another way you can keep shoppers coming back for more is to provide unique or valuable in-store services.For example, many customers want a buy online, pick up in-store option from their retailers. They can shop online and grab their orders when they\u2019re out and about. Where this translates to your stores is a dedicated location inside for BOPIS orders. Looking at Target again, the retailer recently launched a new store layout that emphasizes areas for \u201cfast shoppers,\u201d or those who know what they want and get in and get out. A customer service desk can be placed by the store entrance for these fast shoppers to handle any BOPIS orders, for example.In addition, these same desks can service any returns, especially online orders. A related new trend is processing returns for other businesses. Kohl\u2019s shoppers can now return Amazon orders inside their locations. This is a win for customers and helps Kohl\u2019s increase foot traffic.4. Positive customer reviewsHow do most people decide to buy? By reading reviews. This third-party validation is a must-have for any retailer in search of improved customer loyalty.Make it easy for customers to provide feedback, either in-store or online. Ideally, they\u2019ll leave positive reviews on social channels, Google, Yelp, or other places. What you can do to encourage these reviews is provide prompts, either on receipts or as a pop-up on your website. Have store associates remind shoppers at checkout that feedback is appreciated or provide rewards for feedback, such as free entry to raffles or giveaways after submitting a review.Then promote these reviews inside your stores or online. This makes it easy for shoppers to find reviews and get a good understanding of what your customer experience is like.5. Listen to your shoppersFinally, you need to listen to your shoppers. It\u2019s frustrating from a customer perspective to provide all that feedback and have nothing come of it.Loyal customers feel valued, and you can show that value by listening to what they have to say and implementing changes accordingly. Respond to reviews or complaints in a timely manner. Create personalized messages to send to customers via email. Train store associates to be friendly and personable.Most importantly, don\u2019t take it the wrong way when you receive feedback that isn\u2019t what you wanted. Don\u2019t brush it off. Instead, take that feedback into consideration and implement changes based on it. Then, let your shoppers know that you listened. This will help develop more loyal customers.With these strategies in place, you can continue to grow your loyal shoppers and drive more sales\u2014both in-store and online.  Is your brand house in order when it comes to customer loyalty?The road to retention starts HERE."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2019","item":"https:\/\/www.the-future-of-commerce.com\/2019\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"08","item":"https:\/\/www.the-future-of-commerce.com\/2019\/\/08\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"09","item":"https:\/\/www.the-future-of-commerce.com\/2019\/\/08\/\/09\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"5 Smart ways retailers can improve customer loyalty","item":"https:\/\/www.the-future-of-commerce.com\/2019\/08\/09\/5-ways-retailers-can-improve-customer-loyalty\/#breadcrumbitem"}]}]