Can marketing cloud benefits help harness all of the necessary components to engage your customers?
Yes.
There’s a staggering number of digital options for businesses of every size and scale to add to their marketing stack. We’re experiencing a virtual technology tsunami; channels are ever expanding, information is pouring in, and the customer experience is critical.
What’s going on here, and can marketing cloud benefits help harness all of the necessary components to engage your customers?
How can a marketing cloud improve CX?
Though there’s a staggering number of digital options for businesses of every size and scale to add to their marketing stack, when studying marketing trends, without a doubt, CX is at the top of the list.
There’s no question that the experience economy reigns, so let’s examine some of the trends and goals in marketing, and how marketing cloud benefits can help consolidate, coordinate, and amplify essential functions of reaching your company’s target audience.
When you’re trying to tell a consistent story across all channels, coordinate the total digital experience, manage campaigns, and organize these thoughts so your business delivers a unified, but customized message, it can be tough. You need a sophisticated platform for effective management and organization of the multiple facets of your marketing strategy and overall plan. This is where a marketing cloud can assist.
The need for speed: Cloud benefits include rapid synchronization
A current review of trends across all types of marketing will usually deliver the same conclusion: you’ve got to get the best platform your company can afford to keep up with the speed of business, while taking your audience on a journey that engages them at every step.
As we’ve moved from a generalized goal of simply appealing to customers’ general wants to crafting a customized digital experience across multiple channels and devices, a marketing cloud platform is compulsory. You may even find yourself wanting more than one system to manage your organization’s needs.
For example, a platform could manage CX at different points of interaction such as social media, display ads, content marketing, or live events. Additionally, you may require something that handles more of the operational side of marketing, helping you manage experiences across channels, evaluate statistical analysis, and drive engagement.
What can a marketing cloud do? What should it do?
In a best case scenario, marketing cloud platforms create an environment where other tools can work side by side, optimizing the end user’s experience. Ultimately, the platform takes a leading role in unifying the delivery of corporate messages and enhancing the target audience’s understanding of how they interface with the enterprise.
Whether it’s free, low-cost, or comes as a substantial investment to your company, a marketing cloud platform should absolutely deliver the following:
- Knowledge: The best marketing cloud has the ability to help you view an entire customer footprint including identity, contacts, and history across all channels, while simultaneously consolidating this data into one easy to use space.
- Experience: Composing and coordinating a continuous conversation with customers that places them on their own personalized path in a way that ‘s systematic and automated, yet feels unique to them, is a crucial benefit of a marketing cloud.
- Management: A marketing cloud can help your org manage and coordinate all of the necessary components of campaign management. Precise customer targeting, a well-defined audience, and designing and executing multichannel marketing campaigns – the cloud holds all of the answers for your engagement needs.
- Analysis: Marketing analytics are a powerful tool within the cloud. Via the cloud, you can calculate and boost marketing ROI over all channels utilized, assist in making decisions based on real-time data, and anticipate outcomes at each point of the marketing experience, no matter where a particular interaction happened.
- Determine: A marketing platform can learn over time, assimilate data, and make predictions so marketing teams can keep ahead of the curve with best practices. Utilizing machine learning for deeper insights and customized dashboards for marketing executives, the cloud empowers all marketers with data visualization tools.
Every moment matters
At the end of the day, a marketing platform should not only perform well and be customized to your needs, but also be developed by a provider that you trust to evolve and adapt – just like your business will have to.
Marketers are charged with delivering unforgettable experiences across multiple mediums in a way that feels natural, despite being highly orchestrated. You want prospects, customers, and clients to be consistently happy that they’ve chosen your organizations’ products and/or services. If that goal can’t always be met, you need tools to see where errors were made and correct course.
A marketing cloud will function as that digital partner, and become key to the success that your organization nets as a result of your marketing efforts.
