[{"@context":"http:\/\/schema.org","@type":"BlogPosting","dateModified":"2021-07-20T21:41:00Z","description":"More than pricing, and even the product itself, service is the biggest driver of customer loyalty. So what is customer service?","datePublished":"2019-09-13T11:16:00Z","name":"What is customer service? Definition and examples","headline":"What is customer service? Definition and examples","about":"http:\/\/www.wikidata.org\/entity\/Q485643","hasPart":{"@type":"FAQPage","url":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/13\/what-is-customer-service-in-the-experience-economy\/","name":"What is customer service? Definition and examples","dateCreated":"2019-09-13","description":"More than pricing, and even the product itself, service is the biggest driver of customer loyalty. So what is customer service?","about":[{"@type":"Thing","name":"Customer service","@id":"https:\/\/en.wikipedia.org\/wiki\/Customer_service"},{"@type":"Thing","name":"customer service","@id":"https:\/\/www.wikidata.org\/wiki\/Q1060653"}],"mainEntity":[{"@type":"Question","name":"What is customer service?","acceptedAnswer":{"@type":"Answer","url":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/13\/what-is-customer-service-in-the-experience-economy\/","text":"Customer service, at its core, is any guidance or assistance you provide to your customers throughout their buying journey. Whether it\u2019s before, during, or after a purchase, or on an ongoing basis throughout your relationship.","name":"What is customer service?","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/13\/what-is-customer-service-in-the-experience-economy\/#Answer1"},"@id":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/13\/what-is-customer-service-in-the-experience-economy\/#Question1"},{"@type":"Question","name":"Why is customer service important?","acceptedAnswer":{"@type":"Answer","text":"<p>It's a customer's market. And when customers have the power, delivering great service experiences can make or break business success.&nbsp;With good customer service you can:<\/p> <ul> <li>Improve customer loyalty<\/li> <li>Close more deals<\/li> <li>Identify internal blind-spots<\/li> <li>Increase good will<\/li> <\/ul>","url":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/13\/what-is-customer-service-in-the-experience-economy\/","name":"Why is customer service important?","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/13\/what-is-customer-service-in-the-experience-economy\/#Answer2"},"@id":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/13\/what-is-customer-service-in-the-experience-economy\/#Question2"},{"@type":"Question","name":"How has service changed?","acceptedAnswer":{"@type":"Answer","url":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/13\/what-is-customer-service-in-the-experience-economy\/","text":"The Experience Economy is all about the customer \u2013 knowing them, understanding their needs, and creating experiences that meet those needs better than anyone else on the market. In service, where you\u2019re often engaging directly with customers 1:1, answering questions and resolving issues, the pressure is on to deliver.","name":"How has service changed?","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/13\/what-is-customer-service-in-the-experience-economy\/#Answer3"},"@id":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/13\/what-is-customer-service-in-the-experience-economy\/#Question3"}],"abstract":"Customer service, at its core, is any guidance or assistance you provide to your customers throughout their buying journey. Whether it\u2019s before, during, or after a purchase, or on an ongoing basis throughout your relationship.  As a direct line of contact between your customer and your brand, good service has the ability to set your entire customer experience apart.","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/13\/what-is-customer-service-in-the-experience-economy\/#FAQPage"},"image":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/08\/thumbnail-012400525ab4237ae224f29f68f09ef0-1200x630.jpeg","height":"630","width":"1200","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/08\/thumbnail-012400525ab4237ae224f29f68f09ef0-1200x630.jpeg"},"publisher":{"@type":"Organization","logo":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg","height":"96","width":"293","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg"},"address":{"@type":"PostalAddress","name":"The Future of Commerce","addressCountry":"https:\/\/www.the-future-of-commerce.com\/#Country","addressLocality":"Newtown Square","addressRegion":"PA","postalCode":"19073","streetAddress":"3999 West Chester Pike","@id":"https:\/\/www.the-future-of-commerce.com\/#PostalAddress"},"url":"https:\/\/www.the-future-of-commerce.com\/","alternateName":"The Future of Commerce and Customer Engagement","additionalType":"news media","name":"The Future of Commerce","description":"News, information, and analysis on the future of commerce, including e-commerce, customer engagement, B2B, B2C, DTC, supply chain, sustainability, and purpose.","sameAs":["https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.the-future-of-commerce.com\/feed\/"],"contactPoint":"https:\/\/www.the-future-of-commerce.com\/#ContactPoint","legalName":"The Future of Commerce","parentOrganization":"https:\/\/www.sap.com\/index.html#Organization","numberOfEmployees":"https:\/\/www.the-future-of-commerce.com\/#QuantitativeValue","@id":"https:\/\/www.the-future-of-commerce.com\/"},"@id":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/13\/what-is-customer-service-in-the-experience-economy\/"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2019","item":"https:\/\/www.the-future-of-commerce.com\/2019\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"09","item":"https:\/\/www.the-future-of-commerce.com\/2019\/\/09\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"13","item":"https:\/\/www.the-future-of-commerce.com\/2019\/\/09\/\/13\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Why customer service is so important to your business","item":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/13\/what-is-customer-service-in-the-experience-economy\/#breadcrumbitem"}]}]