[{"@context":"http:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/10\/21\/gdpr-ccpa-and-lgpd-global-data-privacy\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/10\/21\/gdpr-ccpa-and-lgpd-global-data-privacy\/","headline":"GDPR, CCPA, and LGPD: Time for a global consumer data privacy strategy","name":"GDPR, CCPA, and LGPD: Time for a global consumer data privacy strategy","description":"Companies can do more to protect consumers\u2019 data privacy, and it\u2019s in their best interest to do so. Learn the requirements of GDPR, CCPA, and LGPD.","datePublished":"2019-10-21","dateModified":"2019-10-22","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/#Person","name":"Ratul Shah","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/62b0423fd8b1057b26029bde5e614303?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/62b0423fd8b1057b26029bde5e614303?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/10\/thumbnail-1699ef1f2aa886917d87443ff04791a5.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/10\/thumbnail-1699ef1f2aa886917d87443ff04791a5.jpeg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2019\/10\/21\/gdpr-ccpa-and-lgpd-global-data-privacy\/","about":["Customer Data Cloud","Customer Experience","Intelligent Enterprise","Trends"],"wordCount":1125,"keywords":["brands","CCPA","consumers","data","data privacy","digital trends","gdpr","Google","LGPD","privacy","retail"],"articleBody":"From the first day of kindergarten, my dad always loved asking questions about my day: What did you learn? What made you smile? What made you nervous? And so on. In fact, he\u2019s still asking them; the topics have just shifted from school to work.During a recent visit, he asked, \u201cWhat\u2019s happening with all that data privacy stuff?\u201dNow, my dad is a smart, educated man \u2013 as a professional engineer for over 40 years, he’s worked on some technically complex projects \u2013 but it\u2019s safe to say \u201cdata privacy\u201d is not his specialty. He gets most of that knowledge from newspapers and investor TV. So, I asked: \u201cWhat do you mean, dad?\u201dHe replied: \u201cThe fines. The laws. All the stuff in the news. Are companies getting nervous?\u201dI replied, \u201cWhen it comes to consumer data privacy, there\u2019s no rest for the weary business these days.\u201dWhether because of data breaches, Facebook, Cambridge Analytica, Netflix documentaries, or new regulations, it\u2019s safe to say the current consumer privacy and data protection environment is on the minds of consumers, like my dad.It\u2019s also safe to say their grasp of the problem is stronger than their faith in the solution. For instance, my dad continued our conversation by saying, \u201cWell, they should be nervous. I don\u2019t trust any of them. I\u2019ve taken a hard look at who I purchase from. I\u2019m too old for these headaches.\u201dGDPR, CCPA, and LGPD: The next wave of consumer data privacy regulationsThe Wild West days of thinking that if you don’t pay for something, then you and your data are the product are ending.I\u2019m referring to the current wave of regional regulations that are changing how businesses collect, process, sell, and manage customer data.After the European Union began enforcing the General Data Protection Regulation (GDPR) in May 2018, companies were fined and major digital properties were taken offline.Now, two new consumer data privacy regulations are nearing enforcement: the California Consumer Privacy Act of 2018 (CCPA) and Brazil\u2019s Lei Geral de Prote\u00e7\u00e3o de Dados (General Data Protection Law or LGPD).While all three laws seek to enforce rules regarding the treatment of personal data by businesses, it\u2019s a mistake to think of them as one-and-the-same.As the infographic below indicates, each regulation is unique.When strategies collide: Global data privacy and customer experienceSmart businesses are using these regulations as a springboard to offer real trust-building experiences with consumers. For example, my dad buys medical supplies from an organization that makes it easy for him to log in, understand the terms and conditions, and set his communications preferences. The recommendations they send are relevant and add value, not confusion.By addressing the common links between LGPD, CCPA, and GDPR, smart businesses are mitigating regulatory risk and offering the trusted, personalized experiences that can win over customers, like the example above.Starting from a customer\u2019s first interaction with a business \u2013 such as an email newsletter subscription \u2013 all the way through when they create a full account, leading enterprises are ensuring they state their purpose for collecting data at every point they ask for consent. This addresses key requirements in the regulations and enhances transparency, which helps strengthen customer trust.Businesses are also ensuring customers have control over their data. This means ensuring customers can exercise their data subject access rights at all times, including the rights to delete their data, freeze data processing, and download their data. Addressing this issue is not a simple process. The solution involves answering some tough questions about the organization\u2019s customer data management, such as:Do we understand where all the personal data for a customer resides?Do we offer them an intuitive portal for managing their own data and exercising their rights?Do we retain relevant and searchable audit logs so we can prove adequate responses to customer requests in any potential audit?A global challenge requires a holistic solutionTechnology solutions are available to help make effective data privacy a reality.In the face of this data privacy regulatory onslaught, it\u2019s no longer sustainable for organizations to store customer data in silos and address data privacy regulation compliance with a piecemeal strategy.Instead, the situation demands a holistic, centralized solution to consent and preference data management.By collecting, storing, and managing all consent and preference data in a single repository, organizations can better:Understand the data being collected from customers in different regionsCreate specific solutions to address the relevant data privacy regulation requirementsGive customers the appropriate level of control over their own data and experiencesRespond to customer or auditor requests for dataHow to build trust with consumers\u2026like my dadCompanies can do more to protect consumers\u2019 data privacy, and it\u2019s in their best interest to do so.\u00a0From a business\u2019 point of view, three areas need to be addressed to succeed in this new era:1. Knowing and understanding your customer to define your CX strategy should remain the first priority.2. You must continue to build \u2013 not break \u2013 their trust.3. Initiatives to address data privacy regulations can serve as an opportunity to advance your customer experience strategy.Learn more about GDPR, CCPA, and LGPD requirements and building trust with customers.Register today.\u00a0"},{"@context":"http:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/www.the-future-of-commerce.com\/#breadcrumbitem","name":"The Future of Customer Engagement and Experience"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/www.the-future-of-commerce.com\/2019\/10\/21\/gdpr-ccpa-and-lgpd-global-data-privacy\/#breadcrumbitem","name":"GDPR, CCPA, and LGPD: Time for a global consumer data privacy strategy"}}]}]