[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/11\/01\/digital-marketing-tools\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/11\/01\/digital-marketing-tools\/","headline":"When ROI is king: Driving CX and revenue with digital marketing tools","name":"When ROI is king: Driving CX and revenue with digital marketing tools","description":"The advent of digital marketing tools powered by machine learning and AI has enabled marketers to create and implement CX-focused marketing campaigns.","datePublished":"2019-11-01","dateModified":"2022-03-22","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/josh-maday\/#Person","name":"Josh Maday","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/josh-maday\/","identifier":280,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7c819997ddf5c0ae0ea7c14f926f5ae679264a3026665cec10e92fff128f81ea?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7c819997ddf5c0ae0ea7c14f926f5ae679264a3026665cec10e92fff128f81ea?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/10\/thumbnail-88ddf670ac4846385a47fec54684fbc4.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/10\/thumbnail-88ddf670ac4846385a47fec54684fbc4.jpeg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2019\/11\/01\/digital-marketing-tools\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/intelligent-enterprise\/","name":"Intelligent Enterprise","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Intelligent_enterprise","http:\/\/www.wikidata.org\/entity\/Q6044119"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]}],"wordCount":754,"keywords":["Digital Experience Management","Digital Marketing"],"articleBody":"Imagine an organization avoiding digital marketing tools and surviving the past decade essentially off-the-digital-grid. It\u2019s difficult to conceive, at best.Now project the same scenario forward into just the next five years. The absurdity could defeat the most seasoned poker face. Because it\u2019s impossible that a business thrives, grows, survives, or even gets started without leveraging the power of digital marketing tools.In business, to be is to be perceived: Digital marketing tools definedAs with the proverbial tree in the forest, if an organization is established and no one knows about it, does that organization really exist? Consider any famous fictional organization that may not really exist, yet millions of people know about it. (Hello, Dunder Mifflin) Couldn\u2019t it be argued that this famous-yet-imaginary organization exists more than a real one that remains unknown?So, how are customers in a digital world going to know a business exists without marketing? And how are you going to reach customers in a digital world without the superpowers of digital marketing?As a broad, overarching category, \u201cdigital marketing tools\u201d encompasses the most relevant and effective marketing tools, such as:WebsitesSEOSocial mediaEmailVideoAudio (especially podcasting)Content creationWebsite testingCustomer service and interaction platformsAffiliate marketing toolsAmong the many descriptors of successful digital marketing, a word cloud for overall differentiators likely include words such as: trust, privacy, customer-centered, relationship, great CX, useful, valuable, personalized, and individualized.In CX, to be human is to be empatheticThe bottom line is the age-old marketing ideal: meet the right customer where they are, at the right time, in the right place, and with the right message.And the new secret sauce is the exercise of emotional intelligence. Don\u2019t be annoying. Don\u2019t be slimy, sleazy, or creepy. Don\u2019t be desperate. Instead, develop and nurture positive qualities. Be relevant. Be authentic. Be respectful. Be transparent. Be empathetic. Be human.Ironically, the advent of digital marketing tools powered by machine learning and AI has enabled marketers to create, design, and implement marketing campaigns that are noticeably and refreshingly more human than some of the old cold-call persona- and stereotype-driven methods have been.In the Intelligent Enterprise, to be dynamic is to be integratedAs I\u2019ve mentioned before, human and machine team members make each other better as teammates with their complementary strengths and weaknesses, especially when in service of delivering exceptional customer experiences.This dynamic and symbiotic relationship cannot help but improve employee experience and customer experience, and, ultimately increase revenue and drive growth \u2013 the recipe for competitive advantage and the opportunity to then disrupt and innovate.The range of digital marketing superpowers is vast.The deep insights into customer sentiments, intentions, behaviors, and needs that machine learning and AI can provide to marketers and sales teams through real-time data and analytics become a kind of x-ray vision or telepathy powered by a multitude of abilities to:Track, gather, and interpret customer data, structured and unstructuredTest and optimize website and app user experience (UX), from simple aesthetic and functionality considerations to in-depth usability researchSegment groups of users, customers, and audiences of all kinds and sizesCreate original content \u2013 from blog to podcast to video to visual \u2013 customized to keep your brand message consistent and engagingDrive organic traffic through search engine optimizationGarner engagement on social media and user-generated interactive content with giveaways, referral programs, competitions, hashtags, quizzes and contestsManage social media interaction to engage with customers, including addressing complaintsExtend your brand reach to audiences that would normally be unreachablePlan, develop, and implement strategic marketing campaigns to leverage peak open times and achieve increased click rates and conversionsNurture customer relationships down the funnel, from initial contact to conversion to continued relationship developmentSave time and money with marketing automation solutionsDrive growth through disruption and innovation while enjoying giant ROI as well as increased productivity and revenueUltimately, finding the best digital marketing tools for you allows you to see into every dark corner of your organization \u2013 to learn what\u2019s working and what isn\u2019t. More than point out problems, blind spots, and weaknesses, essential digital marketing tools also serve up data-driven insights to inform your empathy-driven initiatives to better understand and serve your customers.Suddenly, you\u2019re seeing around corners, positioned to deliver the exceptional customer experiences that define the economy, give the competitive edge, and differentiate the leaders in every market.  Marketing that clicks.Results that rock.Take the product tour HERE.\u00a0"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2019","item":"https:\/\/www.the-future-of-commerce.com\/2019\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"11","item":"https:\/\/www.the-future-of-commerce.com\/2019\/\/11\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"01","item":"https:\/\/www.the-future-of-commerce.com\/2019\/\/11\/\/01\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"When ROI is king: Driving CX and revenue with digital marketing tools","item":"https:\/\/www.the-future-of-commerce.com\/2019\/11\/01\/digital-marketing-tools\/#breadcrumbitem"}]}]