[[{"@context":"http:\/\/schema.org","@type":"Answer","text":"<p>As many economies have evolved from producing commodities, through to products, and then onto delivering services, they are now evolving to deliver customer experience.<\/p> <p>Customer experience is what allows a company to add the highest value and therefore build a competitive advantage over others. It&rsquo;s no longer good enough to offer good products at a good price and to provide good services. Technology, knowledge, and globalization allows others to do that just as well, if not better.<\/p> <p>The way you can provide something unique and valuable is to provide a good customer experience. This may include producing products and delivering services, but these need to be&nbsp;<a href=\"https:\/\/www.the-future-of-commerce.com\/2019\/11\/19\/e-commerce-platforms-b2b-experience-economy\/\" target=\"_blank\" rel=\"noopener noreferrer\">encompassed in an overall customer experience that is better than your competition.<\/a><\/p>","name":"What is the Experience Economy","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/12\/17\/what-is-the-experience-economy\/#Answer"},{"@context":"http:\/\/schema.org","@type":"FAQPage","abstract":"We hear the term a lot, but actually, what is the Experience Economy?  The majority of posts I read express that it\u2019s important (spoiler alert \u2013 it really is very important), but how many of us truly understand what it is, and what it truly means? Obviously it\u2019s something to do with customer experience, but to wholeheartedly grasp the concept of the Experience Economy, a historical primer is first needed.","about":["https:\/\/en.wikipedia.org\/wiki\/Experience_Economy","https:\/\/www.quora.com\/topic\/Experience-Economy","https:\/\/www.wikidata.org\/wiki\/Q3244446"],"name":"What is the Experience Economy?","mainEntity":{"@type":"Question","name":"What is the Experience Economy","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2019\/12\/17\/what-is-the-experience-economy\/#Answer"},"@id":"https:\/\/www.the-future-of-commerce.com\/2019\/12\/17\/what-is-the-experience-economy\/#Question"},"@id":"https:\/\/www.the-future-of-commerce.com\/2019\/12\/17\/what-is-the-experience-economy\/#FAQPage"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2019","item":"https:\/\/www.the-future-of-commerce.com\/2019\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"12","item":"https:\/\/www.the-future-of-commerce.com\/2019\/\/12\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"17","item":"https:\/\/www.the-future-of-commerce.com\/2019\/\/12\/\/17\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"What is the Experience Economy? | Economic evolution explained","item":"https:\/\/www.the-future-of-commerce.com\/2019\/12\/17\/what-is-the-experience-economy\/#breadcrumbitem"}]}]