We can’t address customer data trends in 2020 without acknowledging that the impact of customer data on customer experience has reached seismic levels.   At the start of the digital era, a business’ marketing, commerce, sales, and service operations collected and managed their own customer data in silos. The result: fragmented customer experiences and business inefficiency.   A few years ago, companies began … Continue reading Customer data trends in 2020: Impacting CX for years to come