“With great power comes great responsibility.” This quote, made famous in the 2002 Spider-Man movie, is a prescient warning for organizations with regard to their corporate ethos and customer data strategies.   On one hand, the power of customer data is growing at a breakneck pace. According to Pew Research, roughly six-in-ten U.S. adults say they do not think … Continue reading Customer data’s starring role in corporate ethos and innovation