[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/12\/best-brands-in-2020\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/12\/best-brands-in-2020\/","headline":"Sustainability, Privacy, Marketing: Twitter Talks the Best Brands","name":"Sustainability, Privacy, Marketing: Twitter Talks the Best Brands","description":"Call it traction. Call it swing. Call it group think. Whatever you call it, Twitter was talking about the best brands in 2020 leading the way when it comes to CX.","datePublished":"2020-02-12","dateModified":"2023-02-03","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/#Person","name":"Tracey Wallace","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/","identifier":367,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/21377d3250d3cee37a219265f855ca86717424033839661349c4b6845d2250cc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/21377d3250d3cee37a219265f855ca86717424033839661349c4b6845d2250cc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/02\/thumbnail-958beac2ddefca3fa3b1db64575b9db4.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/02\/thumbnail-958beac2ddefca3fa3b1db64575b9db4.jpeg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/12\/best-brands-in-2020\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-experience-general\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},"Retail Trends, Data, News",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sustainability-in-business\/","name":"Sustainability in Business","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Sustainable_business"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/trends-commerce\/","name":"Trends","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Fad","http:\/\/www.wikidata.org\/entity\/Q787045"]}],"wordCount":1103,"keywords":["Brand Loyalty","Branding","Purpose-driven Business"],"articleBody":"Call it traction. Call it swing. Call it group think. Whatever you call it, there’s something magical about an organization all working toward the same end goal.\u00a0Perhaps it’s magical because it doesn\u2019t happen often. Perhaps it’s magical because it brings the consumer in, astonishes them with the power of cohesion, and launches unparalleled word of mouth marketing.\u00a0In 2020 and beyond, this ability to row in sync is more critical than ever before because the inner-workings of organizations are changing for a new generation and type of consumer. And this consumer cares \u2013\u2013 a lot \u2013\u2013 about sustainability and experience.\u00a0This content is hosted by a third party ( twitter.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowTo do this, to enact radical change in large organizations where others have fallen down requires both the brand experience department and the customer experience department to work hand in hand.\u00a0This content is hosted by a third party ( twitter.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowThe baton pass off must be perfect \u2013\u2013 or nearly so. Marketing sets it all up, bringing the consumer\u2019s expectations to such a level that they give in and hand over their information or buy the product. Now, the customer experience team takes over. Their job is to fulfill those expectations. Even better if they can go above and beyond them.\u00a0One way comes today are going above and beyond is through personalization \u2013\u2013 proving personalized experiences before the customer even asks for it.\u00a0Huge strides have been made in personalization over the last decade, and many consumers have come to expect a certain amount of it. But privacy concerns remain, especially as a new era of communication comes into light: SMS.\u00a0\u00a0This content is hosted by a third party ( twitter.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowThis content is hosted by a third party ( twitter.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowAs more and more information is gathered about consumers, and as they agree to new types of communication, more concerns pop up. For instance, \u201cIs Facebook listening to me?\u201d is a question most of us have asked \u2013\u2013 in our heads, aloud, and even straight into our phones.\u00a0This content is hosted by a third party ( twitter.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowBut there is a burgeoning marketing discipline that pushes data privacy to its potential limits \u2013\u2013 far beyond the capabilities of SMS: Neuromarketing.\u00a0This content is hosted by a third party ( twitter.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowThis new discipline may eventually overtake traditionally marketing, helping to reduce the channels we it in. In the future, neuromarketing may only show us ads on Facebook \u2013\u2013 where we prefer to see them, versus on email, where we get annoyed. But for your best friend, the marketing channel mix could be completely different, based on her own likes and dislikes.\u00a0This content is hosted by a third party ( twitter.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowThis content is hosted by a third party ( twitter.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowCompanies adapting to what customers want: Best brands in 2020So, all in all, which companies are doing the right thing right now that are worth paying attention to? Which ones should you expect to lead the charge? Well, January\u2019s Tweetchat called out which brands are seen as leaders in the space, proving that word of mouth spreads fast when consumers have a memorable experience.\u00a0Here are those best brands in 2020, and what their fans had to say:1. ChipotleThis content is hosted by a third party ( twitter.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew Window2. The RedsThis content is hosted by a third party ( twitter.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew Window3. MarriottThis content is hosted by a third party ( twitter.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew Window4. Intuit & HPThis content is hosted by a third party ( twitter.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew Window5. Duke EnergyThis content is hosted by a third party ( twitter.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew Window6. Imperfect FoodsThis content is hosted by a third party ( twitter.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew Window7. ThredUpThis content is hosted by a third party ( twitter.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew Window8. Toms, 7th Gen, BMWThis content is hosted by a third party ( twitter.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew Window9. Jewel-OscoThis content is hosted by a third party ( twitter.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew Window10. Urban PlatesThis content is hosted by a third party ( twitter.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew Window11. PatagoniaThis content is hosted by a third party ( twitter.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew Window12. Chewys, IntuitThis content is hosted by a third party ( twitter.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew Window  Your customers are managing 85% of their relationships online. Omnichannel CX can provide everything they want \u2013 and more.Get started HERE."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2020","item":"https:\/\/www.the-future-of-commerce.com\/2020\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"02","item":"https:\/\/www.the-future-of-commerce.com\/2020\/\/02\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"12","item":"https:\/\/www.the-future-of-commerce.com\/2020\/\/02\/\/12\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Sustainability, Privacy, Marketing: Twitter Talks the Best Brands","item":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/12\/best-brands-in-2020\/#breadcrumbitem"}]}]