[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/04\/30\/transition-to-successful-digital-events\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/04\/30\/transition-to-successful-digital-events\/","headline":"Making the transition to successful digital events","name":"Making the transition to successful digital events","description":"In-person events are the top demand generation tactic for most B2B brands. Learn how to engage and attract customers in a socially distanced world.","datePublished":"2020-04-30","dateModified":"2022-08-11","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/kosta-triantafillou\/#Person","name":"Kosta Triantafillou","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/kosta-triantafillou\/","identifier":377,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b7041dc099f916b17af6ed06aef0ae28d4cc1d49cc2c301997bf32b18ca10a91?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b7041dc099f916b17af6ed06aef0ae28d4cc1d49cc2c301997bf32b18ca10a91?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/04\/transition-to-successful-digital-events.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/04\/transition-to-successful-digital-events.jpg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2020\/04\/30\/transition-to-successful-digital-events\/","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=2nwhq39JApc#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=2nwhq39JApc","name":"Making the transition to successful digital events","description":"Physical events have always been the primary source of demand generation tactics for the majority of B2B brands.  In a world where in-person contact isn\u2019t possible, marketers must find new ways to attract and engage customers through digital means.  \n\nJoin experts Mark Bornstein, VP of Marketing ON24 and Kosta Triantafillou, Senior Director Product Marketing SAP Marketing Cloud, as they dive into the trends and best practices needed to successfully flip the focus to a purely virtual world. \n\nFor more about how SAP Marketing Cloud helps customers to transform, please visit us at: http:\/\/sap.to\/605614JhI","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/2nwhq39JApc\/default.jpg","https:\/\/i.ytimg.com\/vi\/2nwhq39JApc\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/2nwhq39JApc\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/2nwhq39JApc\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/2nwhq39JApc\/maxresdefault.jpg"],"uploadDate":"2020-04-24T19:29:50+00:00","duration":"PT17M17S","embedUrl":"https:\/\/www.youtube.com\/embed\/2nwhq39JApc","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCJ-J9ws028X7ASicv0-r8dQ#Organization","url":"https:\/\/www.youtube.com\/channel\/UCJ-J9ws028X7ASicv0-r8dQ","name":"SAP Customer Experience","description":"The official SAP Customer Experience (SAP CX) YouTube channel.  \n\nCheck out product demos, executive presentations, great customer experiences, customer and partner stories and more!\n\nSAP privacy statement for followers: www.sap.com\/sps \n\nFor more information from SAP Customer Experience or to have someone from SAP Customer Experience contact you please go to: cx.sap.com","logo":{"url":"https:\/\/yt3.ggpht.com\/Xh1UKLBf2zMxSEnvtd-X9C7nv3-dc9FCbfDkMhrO6DSRQYKMH_rdLPYabMMsf9FRYSmNTbVNow=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=2nwhq39JApc#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=2nwhq39JApc#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=2nwhq39JApc&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=2nwhq39JApc#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":244}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=2nwhq39JApc#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":7}]},"about":["COVID-19 and Business",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]}],"wordCount":141,"articleBody":"Marketers live and breathe statistics on a daily basis to help them understand what\u2019s working and what\u2019s not.Here\u2019s an interesting figure: physical event attendance is down to zero percent. A challenge given that in-person events are the No. 1 demand generation tactic leveraged by most B2B brands.\u00a0 As a result, marketers have had to shift towards new ways to attract and engage customers.Interestingly though, in a recent report by Demand Gen Report,\u00a0while in-person events are the most successful source of demand generation tactics, webinars are not far off at 58%.\u00a0 How can brands make the flip to focus purely on a virtual world?Our interview with Mark Bornstein, VP of Marketing ON24 showcases trends and best practices to transition to successful digital events.Learn the trends and best practices\u00a0to transition your digital events.Watch now.\u00a0"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2020","item":"https:\/\/www.the-future-of-commerce.com\/2020\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"04","item":"https:\/\/www.the-future-of-commerce.com\/2020\/\/04\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"30","item":"https:\/\/www.the-future-of-commerce.com\/2020\/\/04\/\/30\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Making the transition to successful digital events","item":"https:\/\/www.the-future-of-commerce.com\/2020\/04\/30\/transition-to-successful-digital-events\/#breadcrumbitem"}]}]