[{"@context":"http:\/\/schema.org","@type":"BlogPosting","about":"http:\/\/www.wikidata.org\/entity\/Q1187656","datePublished":"2020-05-21T11:34:00Z","dateModified":"2021-03-25T00:29:00Z","description":"Retail execution is where your brand strategy comes to life in-store to drive sales. Learn why investing in a retail execution plan pays off.","name":"What is retail execution: CPG strategy 101","headline":"What is retail execution: CPG strategy 101","hasPart":{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What is retail execution: CPG strategy 101","acceptedAnswer":{"@type":"Answer","name":"What is retail execution: CPG strategy 101","url":"https:\/\/www.the-future-of-commerce.com\/2020\/05\/21\/what-is-retail-execution-cpg-strategy-101\/","text":"Retail execution is the final leg of the sales process for in-store purchases. It\u2019s the last opportunity for consumer packaged goods (CPG) companies to capture their customers\u2019 attention and seal the deal. In the simplest terms, it\u2019s the retail activities (from merchandising to order replenishment) designed to bring the brand strategy to life in-store and increase sales.","about":"http:\/\/www.wikidata.org\/entity\/Q1187656","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/05\/21\/what-is-retail-execution-cpg-strategy-101\/#Answer1"},"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/05\/21\/what-is-retail-execution-cpg-strategy-101\/#Question1"},{"@type":"Question","name":"Can retail execution move the needle?","acceptedAnswer":{"@type":"Answer","name":"Can retail execution move the needle?","text":"Absolutely. But it depends on how seriously you take it. A report from the ShopAssociation.org showed that, despite a more than 70% perceived compliance rate for retail displays, most actually only demonstrate a 40% compliance rate. ","url":"https:\/\/www.the-future-of-commerce.com\/2020\/05\/21\/what-is-retail-execution-cpg-strategy-101\/","about":"http:\/\/www.wikidata.org\/entity\/Q1187656","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/05\/21\/what-is-retail-execution-cpg-strategy-101\/#Answer2"},"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/05\/21\/what-is-retail-execution-cpg-strategy-101\/#Question2"},{"@type":"Question","name":"How do you make someone else care about quality?","acceptedAnswer":{"@type":"Answer","name":"How do you make someone else care about quality?","url":"https:\/\/www.the-future-of-commerce.com\/2020\/05\/21\/what-is-retail-execution-cpg-strategy-101\/","text":"Demonstrate through your actions, and remove any guesswork. Provide your field team with a thorough and thoughtful plan, offering background information, product details, and the importance of the entire chain\u2014from manufacturing to shipping to in-store display to purchase.","about":"http:\/\/www.wikidata.org\/entity\/Q1187656","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/05\/21\/what-is-retail-execution-cpg-strategy-101\/#Answer3"},"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/05\/21\/what-is-retail-execution-cpg-strategy-101\/#Question3"},{"@type":"Question","name":"Why do CPG companies need a retail execution plan","acceptedAnswer":{"@type":"Answer","name":"Why do CPG companies need a retail execution plan","text":"Creating, implementing, and supporting a retail execution plan will take time and resources, so it\u2019s important to understand why you need one to begin with. And the more you believe in what you are doing, the more likely you are to succeed. Perhaps the best way to demonstrate the value of the program is to understand the cost of not implementing one.  When it comes to CPGs, 76% of the decisions to purchase happen in-store. Take that a step further; nearly 70% of all in-store purchases are impulse-driven. A clear plan ensures your field team knows exactly how to execute your brand\u2019s vision and gives you the best shot of making it into your customers\u2019 cart.","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/05\/21\/what-is-retail-execution-cpg-strategy-101\/#Answer4"},"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/05\/21\/what-is-retail-execution-cpg-strategy-101\/#Question4"},{"@type":"Question","name":"Building blocks for a retail execution plan","acceptedAnswer":{"@type":"Answer","text":"<ul> <li>Observational Data: it&rsquo;s exactly what it sounds like: what do you see? What is missing? What can be improved? Create attention at the retail level to products and the health of their presence.<\/li> <li>Activity Data: what are you going to do with what you see? Plan for what ground teams can do to continually improve displays, keep shelves stocked, and a system for covering the territory.<\/li> <li>Sales Data: are products moving? How much? At what time? Track the volume of merchandise that is moving and compare that with the integrity of the displays.<\/li> <\/ul>","name":"Building blocks for a retail execution plan","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/05\/21\/what-is-retail-execution-cpg-strategy-101\/#Answer5"},"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/05\/21\/what-is-retail-execution-cpg-strategy-101\/#Question5"}],"url":"https:\/\/www.the-future-of-commerce.com\/2020\/05\/21\/what-is-retail-execution-cpg-strategy-101\/","name":"What is retail execution: CPG strategy 101","dateCreated":"2020-12-30","description":" Retail execution is where your brand strategy comes to life in-store to drive sales. Learn why investing in a retail execution plan pays off. 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