[{"@context":"http:\/\/schema.org","@type":"BlogPosting","publisher":{"@type":"Organization","legalName":"The Future of Commerce","parentOrganization":"https:\/\/www.sap.com\/index.html#Organization","numberOfEmployees":"https:\/\/www.the-future-of-commerce.com\/#QuantitativeValue","logo":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg","height":"96","width":"293","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg"},"address":{"@type":"PostalAddress","name":"The Future of Commerce","addressCountry":"https:\/\/www.the-future-of-commerce.com\/#Country","addressLocality":"Newtown Square","addressRegion":"PA","postalCode":"19073","streetAddress":"3999 West Chester Pike","@id":"https:\/\/www.the-future-of-commerce.com\/#PostalAddress"},"url":"https:\/\/www.the-future-of-commerce.com\/","alternateName":"The Future of Commerce and Customer Engagement","additionalType":"news media","name":"The Future of Commerce","description":"News, information, and analysis on the future of commerce, including e-commerce, customer engagement, B2B, B2C, DTC, supply chain, sustainability, and purpose.","sameAs":["https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.the-future-of-commerce.com\/feed\/"],"contactPoint":"https:\/\/www.the-future-of-commerce.com\/#ContactPoint","@id":"https:\/\/www.the-future-of-commerce.com\/"},"author":{"@type":"Person","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/amanda-magee\/","name":"Amanda Magee","description":"Amanda is a writer and strategist. Her agency has been developing creative solutions and enduring engagement for clients in both the for-profit and non-profit space for 18 years. Amanda\u2019s approach to business and corporate culture relies heavily on common sense, empathy, and the value of collaboration. She can be found on Twitter and Instagram as @amandamagee, neither is specifically focused on business, but both reinforce her commitment to truth, purpose, and irreverence.","sameAs":["https:\/\/twitter.com\/AmandaMagee","https:\/\/www.linkedin.com\/in\/amandamagee\/","https:\/\/www.instagram.com\/amandamagee\/"],"@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/amanda-magee\/"},"description":"Headless commerce is the separation of the front end content presentation layer and the back end development of an e-commerce application.","name":"What is headless commerce: Definition, benefits, examples","headline":"What is headless commerce: Definition, benefits, examples","datePublished":"2020-06-04T15:32:00Z","dateModified":"2021-06-08T23:18:00Z","about":"http:\/\/www.wikidata.org\/entity\/Q106254305","mainEntityOfPage":{"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/06\/04\/what-is-headless-commerce-definition-examples\/"},"image":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/06\/what-is-headless-commerce-1-1200x630.jpg","height":"630","width":"1200","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/06\/what-is-headless-commerce-1-1200x630.jpg"},"hasPart":{"@type":"VideoObject","name":"Headless Commerce","description":"Today\u2019s consumers and business buyers are hungry for convenient, intuitive, and meaningful buying experiences, across a range of digital touchpoints, especially on mobile. Today commerce is everywhere. Unfortunately, many\u202fcompanies\u202fare not optimized. And are not innovating commerce experiences. Enter headless commerce. A headless e-commerce platform can help you drive\u202fmore\u202frevenue through\u202fmultiple digital and emerging channels, support complex selling models, and help future-proof your business. ","about":["https:\/\/www.wikidata.org\/wiki\/Q106254305","https:\/\/en.wikipedia.org\/wiki\/Headless_commerce"],"duration":"P0Y0M0DT0H1M33S","contentUrl":"https:\/\/www.youtube.com\/watch?v=Xi0c9SSq_-c","thumbnailUrl":"https:\/\/i.ytimg.com\/vi\/Xi0c9SSq_-c\/maxresdefault.jpg","uploadDate":"2020-06-12","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/06\/04\/what-is-headless-commerce-definition-examples\/#VideoObject"},"video":{"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/06\/04\/what-is-headless-commerce-definition-examples\/#VideoObject"},"subjectOf":{"@type":"FAQPage","name":"What is headless commerce?","about":["https:\/\/www.wikidata.org\/wiki\/Q106254305","https:\/\/en.wikipedia.org\/wiki\/Headless_commerce"],"mainEntity":[{"@type":"Question","name":"What is headless commerce?","acceptedAnswer":{"@type":"Answer","name":"What is headless commerce?","text":"

Specifically speaking, headless commerce is the separation of the front end content presentation layer and the back end development of an e-commerce application, and supports the omnichannel expectation<\/a> of today's consumers. Headless commerce reduces dependency on IT, making front-end changes easier because they don't require back-end updates.<\/p>\n

Simply put, commerce touches everything, and headless commerce removes sticking points.<\/p>","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/06\/04\/what-is-headless-commerce-definition-examples\/#Answer"},"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/06\/04\/what-is-headless-commerce-definition-examples\/#Question"},{"@type":"Question","name":"Examples of headless commerce","acceptedAnswer":{"@type":"Answer","text":"If commerce is a two-faced creature, one side representing the purchase, \u201cYay, I bought something for myself\u201d and the other side of the sale, \u201cYes, our numbers are up,\u201d how could it possibly be expected that the same things would please the purchaser and seller? How likely is it that the aesthetic goals of the front end developer take into account the objectives of the back end? Not everyone has to employ headless commerce, but for the companies that it works for, its agility can be transformative. We all know that people use the internet differently than they did ten years ago, or even two years ago. The explosion of apps, payment methods, and fast-growing remote work options have meant that the scales of desktop versus smartphone or tablet internet surfing and purchasing have tipped. People want things when, where, and how they want them, and as their tech-savvy has grown, their patience has diminished.","name":"Examples of headless commerce Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/06\/04\/what-is-headless-commerce-definition-examples\/#Answer1"},"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/06\/04\/what-is-headless-commerce-definition-examples\/#Question1"},{"@type":"Question","name":"How did things work before headless?","acceptedAnswer":{"@type":"Answer","text":"

  1. Entire sites existed with each layer inextricably linked through development-not, unlike the human body\u2019s central nervous system<\/li>
  2. Conversion opportunities were limited<\/li>
  3. The functionality governed the appearance<\/li>
  4. Stores dictated the journey<\/li> <\/ol>","name":"How did things work before headless? Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/06\/04\/what-is-headless-commerce-definition-examples\/#Answer2"},"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/06\/04\/what-is-headless-commerce-definition-examples\/#Question2"},{"@type":"Question","name":"How do you turn heads to make sales?","acceptedAnswer":{"@type":"Answer","text":"Headless commerce uses application program interfaces (APIs) to decouple the front end and back end, allowing each to work to their full capacity, unencumbered by what drives or slows the other. It means the opportunities to sell are limited only by a brand\u2019s ability to keep up with their consumers. Designers, developers, and brands around the world are embracing the idea of meeting people where they are. This means innovating, both in tech and in communication. The time is ripe for evaluating your business, and your customer base, rather than having the former guide the latter. The people willing to pay for your product are telling you what they want \u2013 are you ready to respond, acknowledging that an integral part of customer satisfaction is accommodating them? We\u2019ve all heard the saying, \u201cThe customer is always right.\u201d Today we have more information than ever before about what our customers want. Through actions, social media updates, and surveys, customers have told us what they want \u2013 it\u2019s on us to give them the flexibility and freedom they desire.","name":"How do you turn heads to make sales? Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/06\/04\/what-is-headless-commerce-definition-examples\/#Answer3"},"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/06\/04\/what-is-headless-commerce-definition-examples\/#Question3"}],"abstract":"Headless commerce is the de-coupling or separation of the front-end and back-end store within an e-commerce solution, platform, or application. Headless commerce platforms store, manage, and deliver content via only the backend, decoupling it from the template or theme, which is often know as the \u201chead.\u201d","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/06\/04\/what-is-headless-commerce-definition-examples\/#FAQPage1"},"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/06\/04\/what-is-headless-commerce-definition-examples\/"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2020","item":"https:\/\/www.the-future-of-commerce.com\/2020\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"06","item":"https:\/\/www.the-future-of-commerce.com\/2020\/\/06\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"04","item":"https:\/\/www.the-future-of-commerce.com\/2020\/\/06\/\/04\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"What is headless commerce: Definition, benefits, examples, history","item":"https:\/\/www.the-future-of-commerce.com\/2020\/06\/04\/what-is-headless-commerce-definition-examples\/#breadcrumbitem"}]}]