[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/06\/23\/decoupling-definition\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/06\/23\/decoupling-definition\/","headline":"Decoupling: The conscious uncoupling that\u2019s transforming enterprises","name":"Decoupling: The conscious uncoupling that\u2019s transforming enterprises","description":"Digital decoupling empowers organizations to create systems to execute digital strategies over legacy systems, allowing them to transform quickly.","datePublished":"2020-06-23","dateModified":"2022-04-04","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/amanda-magee\/#Person","name":"Amanda Magee","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/amanda-magee\/","identifier":383,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/31d192a92932f8061f51a1ebc0f27663f339079b63a5df3c859f0410e97e8775?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/31d192a92932f8061f51a1ebc0f27663f339079b63a5df3c859f0410e97e8775?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/06\/decoupling-definition.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/06\/decoupling-definition.jpg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2020\/06\/23\/decoupling-definition\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},"Commerce Platforms + Software",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/e-commerce\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]}],"wordCount":613,"keywords":["API","Decoupling","Headless Commerce"],"articleBody":"There was a collective eye-roll when the term “conscious uncoupling” entered the vernacular.\u00a0Stepping away from celebrities and over to solutions, the phrase has legs for improving communication\u2014decoupling CMS unmarries the front-end and back-end management of a website into separate operations\u2014content creation and storage live in one and the other (or others) display and deliver the content to audiences.Digital decoupling allows organizations to create systems that execute digital strategies over legacy systems by harnessing the power of new technologies, planning strategies, and migration methods.This allows companies to decouple pieces of their digital transformation quickly, rather than waiting out the long process of revamping an enterprise.      Digital transformation in the food industry: Trends, examples, and benefits                Digital transformation in food industry has accelerated as food companies aim to become more efficient and resilient.      Divorce from the idea of all-in-one perfectionEveryone is in a dead sprint to create the most agile, high-return, user-satisfying product in their field. There are filters to make you look like a self that doesn\u2019t exist, foods you can buy that you barely have to cook, workout clothes that you don\u2019t have to wash, and websites that you don\u2019t have to build.We can\u2019t let effectiveness get lost in our pursuit of the ultimate product or service. There’s a cost to performance just as there is a value to it.The reason we value performance is that it’s the result of effort:Physical performance takes training and fatigueProduct performance requires testing, recalibrating, innovatingTeam performance only emerges after cooperation, compromise, and planningAchieving the gains, we want to recognize the role of the different elements that drive our performance.      What is headless commerce: Definition, benefits, examples, history                Customers tell brands what they want via actions, social media, and surveys \u2013 learn how headless commerce provides the flexibility and freedom they desire.      Decoupling marries our objectives with appropriate toolsWe need to share content that won\u2019t ever change. What can and will change, often with little notice, is the tone and volume of the content. When external factors\u2014consumer trends, economic factors, and supply shifts, require us to change tack, decoupling makes it more accessible.Meanwhile, digital decoupling allows companies to rapidly transform without having to invest heavily in legacy IT applications.The most important thing about decoupling is that it centers the people we are trying to communicate with and sell to, so the content they receive is not just written or designed for them but delivered with care.Benefits of Decoupling:Developers can have fun\u2014there are no limits, meaning developers can take advantage of new APIs.Omnichannel options\u2014the ability to tailor the delivery of content to use emerging technologies, to reflect current realities, and edge out competitor\u2019s tactics in real-time.Scalable\u2014traffic, volume, and growth can all be addressed swiftly by connecting the back end to the best-fitting front-end options.Security Improves\u2014by not putting all of our eggs in the same basket, we never fall victim to the weakest flaw in a CMS.Future-Proofed\u2014as front-end technology accelerates and evolves, the option to integrate with the backend is there.Leverage your data differently\u2014You can A-B test ideas.Companies can take advantage of APIs and microservices.By decoupling\u00a0(consciously)\u00a0the front end and back end, we create the potential to transform with agility and speed, modernizing IT and advancing constant improvements – while increasing the odds that your customers will stay married to your brand.  Every digital moment matters.Are you making the most of them?1,000 business leaders dish on how to stand out from the crowd with a great CX. Get the details\u00a0HERE.\u00a0"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2020","item":"https:\/\/www.the-future-of-commerce.com\/2020\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"06","item":"https:\/\/www.the-future-of-commerce.com\/2020\/\/06\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"23","item":"https:\/\/www.the-future-of-commerce.com\/2020\/\/06\/\/23\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Decoupling: The conscious uncoupling that\u2019s transforming enterprises","item":"https:\/\/www.the-future-of-commerce.com\/2020\/06\/23\/decoupling-definition\/#breadcrumbitem"}]}]