The future of analytics: From B2B to B2C, knowing your customer means knowing your data

Most companies are currently using analytics for the tracking of basic business performance:

  1. Page views
  2. Visitors
  3. Bounce rate
  4. Time on site
  5. Referrals

But that’s the low bar when it comes to understanding your customer today.

“Obviously, it’s about better business and better customer outcomes. But I strongly believe that we can also make the world a better place at the same time,” says Timo Elliot, Global Innovation Evangelist for SAP, “Technology is the closest thing that we have to magic in the modern world.”

As analytics has evolved, an increasingly important function is machine learning, which allows deep dives to reveal a plethora of relational data, improves the quality of collected customer data and CX.

Listen, learn, leap: Diving into transformation via data

Business leaders and executives won’t want to miss this episode of Tech Unknown, where Elliott talks AI/ML-driven analytics – delving into current best practices, as well as what the future of analytics and data will look like.

Timo explains that analytical digital transformation is about people and processes just as much as it is about technology.

In this episode you’ll hear about:

  • Examples of companies using analytics to drive incredible results
  • The powerful potential that companies have when it comes to AI
  • Stellar ways to guide your organization through the digital transformation process