[[{"@context":"http:\/\/schema.org","@type":"BlogPosting","publisher":{"@type":"Organization","address":{"@type":"PostalAddress","name":"The Future of Commerce","addressCountry":"https:\/\/www.the-future-of-commerce.com\/#Country","addressLocality":"Newtown Square","addressRegion":"PA","postalCode":"19073","streetAddress":"3999 West Chester Pike","@id":"https:\/\/www.the-future-of-commerce.com\/#PostalAddress"},"url":"https:\/\/www.the-future-of-commerce.com\/","alternateName":"The Future of Commerce and Customer Engagement","additionalType":"news media","name":"The Future of Commerce","description":"News, information, and analysis on the future of commerce, including e-commerce, customer engagement, B2B, B2C, DTC, supply chain, sustainability, and purpose.","sameAs":["https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.the-future-of-commerce.com\/feed\/"],"contactPoint":"https:\/\/www.the-future-of-commerce.com\/#ContactPoint","legalName":"The Future of Commerce","parentOrganization":"https:\/\/www.sap.com\/index.html#Organization","numberOfEmployees":"https:\/\/www.the-future-of-commerce.com\/#QuantitativeValue","logo":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg","height":"96","width":"293","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg"},"@id":"https:\/\/www.the-future-of-commerce.com\/"},"image":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/07\/CIAM-1200x370.jpg","height":"370","width":"1200","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/07\/CIAM-1200x370.jpg"},"subjectOf":{"@type":"FAQPage","url":"https:\/\/www.the-future-of-commerce.com\/2020\/07\/08\/ciam-customer-identity-access-management\/","mainEntityOfPage":{"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/07\/08\/ciam-customer-identity-access-management\/"},"name":"CIAM: What is customer identity and access management?","about":["https:\/\/en.wikipedia.org\/wiki\/Customer_identity_access_management","https:\/\/www.the-future-of-commerce.com\/2020\/07\/08\/ciam-customer-identity-access-management\/#About","https:\/\/en.wikipedia.org\/wiki\/Identity_management"],"mainEntity":[{"@type":"Question","name":"What does CIAM stand for?","acceptedAnswer":{"@type":"Answer","text":"CIAM stands for customer identity and access management.","name":"What does CIAM stand for?","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/07\/08\/ciam-customer-identity-access-management\/#Answer1"},"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/07\/08\/ciam-customer-identity-access-management\/#Question1"},{"@type":"Question","name":"What is customer identity and access management?","acceptedAnswer":{"@type":"Answer","text":"Customer identity and access management (CIAM) solutions help provide a unified customer login experience while reducing the risk of a data breach.  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