[{"@context":"http:\/\/schema.org","@type":"BlogPosting","description":"The average B2B distributor is losing up to 5.2% of profit annually due to misaligned pricing. Discover optimized B2B e-commerce pricing.","name":"B2B e-commerce pricing: How digital is transforming wholesale distribution","headline":"B2B e-commerce pricing: How digital is transforming wholesale distribution","dateModified":"2020-08-17","datePublished":"2020-08-17","image":"https:\/\/cdn-bijap.nitrocdn.com\/AuMaQmessFRMSicXmZsEecJFLEquAyoT\/assets\/static\/optimized\/rev-d48a99e\/wp-content\/uploads\/2020\/08\/McKinsey-Pricing-Exhibit.jpg","mainEntityOfPage":{"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/08\/17\/b2b-e-commerce-pricing\/"},"author":{"@type":"Person","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/magnus-meier\/","name":"Magnus Meier","sameAs":["https:\/\/twitter.com\/MagnusMeier","https:\/\/www.linkedin.com\/in\/meiermagnus\/"],"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/08\/17\/b2b-e-commerce-pricing\/#Person"},"publisher":{"@type":"Organization","logo":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg","height":"96","width":"293","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg"},"address":{"@type":"PostalAddress","name":"The Future of Commerce","addressCountry":"https:\/\/www.the-future-of-commerce.com\/#Country","addressLocality":"Newtown Square","addressRegion":"PA","postalCode":"19073","streetAddress":"3999 West Chester Pike","@id":"https:\/\/www.the-future-of-commerce.com\/#PostalAddress"},"url":"https:\/\/www.the-future-of-commerce.com\/","alternateName":"The Future of Commerce and Customer Engagement","additionalType":"news media","name":"The Future of Commerce","description":"News, information, and analysis on the future of commerce, including e-commerce, customer engagement, B2B, B2C, DTC, supply chain, sustainability, and purpose.","sameAs":["https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.the-future-of-commerce.com\/feed\/"],"contactPoint":"https:\/\/www.the-future-of-commerce.com\/#ContactPoint","legalName":"The Future of Commerce","parentOrganization":"https:\/\/www.sap.com\/index.html#Organization","numberOfEmployees":"https:\/\/www.the-future-of-commerce.com\/#QuantitativeValue","@id":"https:\/\/www.the-future-of-commerce.com\/"},"hasPart":{"@type":"FAQPage","url":"https:\/\/www.the-future-of-commerce.com\/2020\/08\/17\/b2b-e-commerce-pricing\/","name":"B2B e-commerce pricing: How digital is transforming wholesale distribution","dateCreated":"2020-08-17","description":"The average B2B distributor is losing up to 5.2% of profit annually due to misaligned pricing. Discover optimized B2B e-commerce pricing.","about":{"@type":"Thing","name":"Wholesaling","@id":"https:\/\/en.wikipedia.org\/wiki\/Wholesaling"},"mainEntity":[{"@type":"Question","name":"The four main price modes within wholesale distribution are:","acceptedAnswer":{"@type":"Answer","name":"The four main price modes within wholesale distribution are:","text":"
  1. List Price<\/li>
  2. Matrix or System Price<\/li>
  3. Customer-Specific Prices<\/li>
  4. Override Prices<\/li> <\/ol>","url":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/08\/17\/b2b-e-commerce-pricing\/#Answer1"},"url":"https:\/\/www.the-future-of-commerce.com\/2020\/08\/17\/b2b-e-commerce-pricing\/","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/08\/17\/b2b-e-commerce-pricing\/#Question1"},{"@type":"Question","name":"Here\u2019s what each unique role within a wholesale distributor needs to successfully build a pricing strategy:","acceptedAnswer":{"@type":"Answer","text":"
    1. Pricing teams need intelligent tools and reliable data when setting prices for each price mode so that distributors can begin to use price as a strategic lever to improve financial performance.<\/li>
    2. Sales representatives need market-aligned price guidance to make the best possible commercial decisions.<\/li>
    3. Customers have more resources than ever at their fingertips and expect price transparency and consistency, regardless of the sales channel.<\/li> <\/ol>","name":"Here\u2019s what each unique role within a wholesale distributor needs to successfully build a pricing strategy:","url":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/08\/17\/b2b-e-commerce-pricing\/#Answer2"},"url":"https:\/\/www.the-future-of-commerce.com\/2020\/08\/17\/b2b-e-commerce-pricing\/","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/08\/17\/b2b-e-commerce-pricing\/#Question2"},{"@type":"Question","name":"What advice do you have for wholesale distributors who are just embarking on more sophisticated pricing strategies?","acceptedAnswer":{"@type":"Answer","name":"What advice do you have for wholesale distributors who are just embarking on more sophisticated pricing strategies?","text":"Don\u2019t be afraid to get started. Making changes to pricing practices can feel like a daunting task, and companies may hesitate for fear of the change management effort required. ","url":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/08\/17\/b2b-e-commerce-pricing\/#Answer3"},"url":"https:\/\/www.the-future-of-commerce.com\/2020\/08\/17\/b2b-e-commerce-pricing\/","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/08\/17\/b2b-e-commerce-pricing\/#Question3"}],"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/08\/17\/b2b-e-commerce-pricing\/#FAQPage"},"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/08\/17\/b2b-e-commerce-pricing\/"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2020","item":"https:\/\/www.the-future-of-commerce.com\/2020\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"08","item":"https:\/\/www.the-future-of-commerce.com\/2020\/\/08\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"17","item":"https:\/\/www.the-future-of-commerce.com\/2020\/\/08\/\/17\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"B2B e-commerce pricing: How digital is transforming wholesale distribution","item":"https:\/\/www.the-future-of-commerce.com\/2020\/08\/17\/b2b-e-commerce-pricing\/#breadcrumbitem"}]}]