[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/09\/08\/customer-loyalty-data-privacy-sap-customer-experience-live\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/09\/08\/customer-loyalty-data-privacy-sap-customer-experience-live\/","headline":"How to build customer loyalty by making data privacy a priority","name":"How to build customer loyalty by making data privacy a priority","description":"A solid data privacy platform is crucial to earning customer trust and loyalty. So why aren't more companies providing one? ","datePublished":"2020-09-08","dateModified":"2021-06-08","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/#Person","name":"Marcia Yusavage","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/","identifier":298,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/09\/data-privacy-customer-loyalty-sap-customer-experience-live-ftr.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/09\/data-privacy-customer-loyalty-sap-customer-experience-live-ftr.jpg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2020\/09\/08\/customer-loyalty-data-privacy-sap-customer-experience-live\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-data\/","name":"Customer Data","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data","http:\/\/www.wikidata.org\/entity\/Q56278300"]},"Customer Data Solutions",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/data-privacy\/","name":"Data Privacy: Laws, Consumer Expectations","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Consumer_privacy"]},"SAP Customer Experience LIVE","SAP CX Product Solutions"],"wordCount":230,"articleBody":"Without a doubt, data privacy is a top concern for consumers.Consumers today are worried about how their data is being used, and if the businesses they engage with are able and willing to protect them online.Numerous security and privacy breaches have led governments to implement laws to tackle abuses and negligence of data.And they\u2019re passing more data regulations and laws all of the time. This new environment presents businesses with many challenges, but also an opportunity:To leadDeliver amazing customer experiencesAnd gain a competitive edgeWith SAP Customer Data Cloud, you can give customers the transparency and control they demand.\u00a0Email and data is the new phone number: Data privacy is crucial for customersSome say consumers are just waking up to data privacy, but that’s not true.The rise of the internet, mobile devices, smartphones, and social media has made the conversation more complex.As consumer awareness is building, so is corporate awareness.Some tech companies are already developing products that include considerations for consent and privacy in the product design. That\u2019s great news for what lies ahead for customers who want more control over their personal data.Deliver a customer experience based on a trusted relationship – or else your competitors will.  59% more contactable customers. 100% data security compliance. 10%-20% above average email open rate. Find out how it’s done HERE."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2020","item":"https:\/\/www.the-future-of-commerce.com\/2020\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"09","item":"https:\/\/www.the-future-of-commerce.com\/2020\/\/09\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"08","item":"https:\/\/www.the-future-of-commerce.com\/2020\/\/09\/\/08\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"How to build customer loyalty by making data privacy a priority","item":"https:\/\/www.the-future-of-commerce.com\/2020\/09\/08\/customer-loyalty-data-privacy-sap-customer-experience-live\/#breadcrumbitem"}]}]