[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/09\/13\/73914\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/09\/13\/73914\/","headline":"Make it meaningful: Intelligent marketing engagement","name":"Make it meaningful: Intelligent marketing engagement","description":"Machine-driven intelligence helps companies deliver personalization to build the customer confidence and trust critical to business growth.","datePublished":"2020-09-13","dateModified":"2022-03-04","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/#Person","name":"Emily Morrow","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/","identifier":216,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e1a6b9e9410da52a3baabbac612ba6017cee3e29053c47dc554eabe78303e0da?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e1a6b9e9410da52a3baabbac612ba6017cee3e29053c47dc554eabe78303e0da?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/09\/FCEE016_HB.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/09\/FCEE016_HB.jpg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2020\/09\/13\/73914\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]}],"wordCount":199,"keywords":["2020 Trends","B2B Marketing","Customer Engagement","Marketing","Marketing Trends"],"articleBody":"Customers today are in the driver’s seat. They have more choice – and control – than ever.And when they do business with a company, they expect a lot in return.They want a personalized, special experience.How can companies deliver the experience customers wants when they’re drowning in data?Trying to collect the insights you need to meet customer needs can seem daunting.SAP’s marketing platform simplifies big data, so businesses can take customer engagement to the next level with pinpoint accuracy.With machine-driven intelligence, companies deliver personalization that makes customers happy, building the confidence and trust that’s so critical for business growth.Marketing teams get omnichannel support with embedded, predictive AI and machine learning recommendations for:audiencechannelproductsoffers and moreAt the same time, it’s easy to gauge your execution and monitor your budgets. Closed-loop measurement and attribution, including lead conversion and revenue, provide teams with valuable reporting capabilities.If you truly understand your customers and engage with them in a meaningful way, you’ll have them choosing you over and over again.  Modern business, meet revenue:\u2013 End-to-end connected data\u2013 Engage quickly with a great CX\u2013 Sell anytime, anywhereGet going TODAY."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2020","item":"https:\/\/www.the-future-of-commerce.com\/2020\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"09","item":"https:\/\/www.the-future-of-commerce.com\/2020\/\/09\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"13","item":"https:\/\/www.the-future-of-commerce.com\/2020\/\/09\/\/13\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Make it meaningful: Intelligent marketing engagement","item":"https:\/\/www.the-future-of-commerce.com\/2020\/09\/13\/73914\/#breadcrumbitem"}]}]