[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/21\/online-grocery-shopping-theres-no-going-back-now\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/21\/online-grocery-shopping-theres-no-going-back-now\/","headline":"Online grocery shopping: There’s no going back now","name":"Online grocery shopping: There’s no going back now","description":"COVID triggered an online grocery shopping revolution, forcing grocery brands to adapt in a hurry to meet customer needs.","datePublished":"2020-12-21","dateModified":"2021-09-08","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/kosta-triantafillou\/#Person","name":"Kosta Triantafillou","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/kosta-triantafillou\/","identifier":377,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b7041dc099f916b17af6ed06aef0ae28d4cc1d49cc2c301997bf32b18ca10a91?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b7041dc099f916b17af6ed06aef0ae28d4cc1d49cc2c301997bf32b18ca10a91?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/12\/FCEE080_OnlineGroceries_HB.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/12\/FCEE080_OnlineGroceries_HB.jpg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/21\/online-grocery-shopping-theres-no-going-back-now\/","video":[null,{"@type":"VideoObject","@id":"https:\/\/i.vimeocdn.com\/video\/971615354-352adacd29d8c38dc98e413e2abc496edafaa8ccfc3034ca503e86de6850c512-d_295x166?region=us","name":"The Marketing Essentials: The Grocery Revolution","description":"Grocery retail has been flipped on its head as a result of a changed world in 2020. From exponential increases in online sales to breakdowns in supply and demand, catch our interview as we dive into:\n\n-How 2020 has impacted grocers and grocery consumers\n-How grocers have quickly shifted to adapt to changing needs and environments\n-Getting ready for the future","thumbnailUrl":"https:\/\/i.vimeocdn.com\/video\/971615354-352adacd29d8c38dc98e413e2abc496edafaa8ccfc3034ca503e86de6850c512-d_295x166?region=us","uploadDate":"2020-09-16T11:38:22+00:00","duration":"P0DT0H16M37S"}],"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/commerce-general\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-experience-general\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/e-commerce\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},"Future of Grocery Retail",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/omnichannel-commerce\/","name":"Omnichannel Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Omnichannel"]},"Retail Trends, Data, News"],"wordCount":297,"keywords":["Buying Behavior after COVID-19","E-commerce","Online Grocery"],"articleBody":"Rewind the clock back to March and most of us can relate to the frustration of long lines at supermarkets, stockpiling shoppers, and trying to win an online grocery shopping delivery slot. Altogether, it was a stressful experience that we want to forget.For grocers, it triggered a monumental shift. COVID-19 forced them to make dramatic shifts in the way they do business. In a matter of weeks, they had to pivot and embrace digital channels they may have ignored in the past.With the return of lockdowns, the lines are back. But grocers are prepared.Online grocery shopping is here to stayThe reality is that online grocery shopping is here to stay and grocers have had to adapt. What accounted for small portion of grocery sales in the US last year went off the charts in March, jumping 233%. Suddenly, consumers who would never have gone online to buy groceries in the past were taking the plunge.As they look to transform into omnichannel retailers, grocery brands are rethinking their commerce strategies and the way they build customer relationships. At the same time, they\u2019re dealing with challenges that inhibit them from delivering the experiences customers demand, namely easy access to customer data.Catch our interview with David Gruehn, Global Grocery Industry Principal at SAP Customer Experience, as we dive into the revolution the grocery space has endured, and how brands can adapt quickly.This content is hosted by a third party ( vimeo.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew Window  Relationship status: Complicated.AI in e-commerce is critical, but obstacles around data privacy, talent, and integration are slowing adoption. Our powerhouse panel has the stats + strategies you’re looking for. Register HERE."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2020","item":"https:\/\/www.the-future-of-commerce.com\/2020\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"12","item":"https:\/\/www.the-future-of-commerce.com\/2020\/\/12\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"21","item":"https:\/\/www.the-future-of-commerce.com\/2020\/\/12\/\/21\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Online grocery shopping: There’s no going back now","item":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/21\/online-grocery-shopping-theres-no-going-back-now\/#breadcrumbitem"}]}]