[{"@context":"http:\/\/schema.org","@type":"BlogPosting","datePublished":"2020-12-30","description":"Here are five CPG retail trends to watch in 2021. The COVID-19 pandemic will continue to impact the way CPG companies do business.","name":"5 CPG retail trends that will define the industry in 2021","headline":"5 CPG retail trends that will define the industry in 2021","dateModified":"2020-12-30T16:15:00Z","image":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/08\/Sharon-Goldman-150x150.jpg","height":"150","width":"150","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/08\/Sharon-Goldman-150x150.jpg"},"hasPart":{"@type":"FAQPage","url":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/30\/2021-cpg-retail-trends-that-will-define-the-industry-in-2021\/","name":"5 CPG retail trends that will define the industry in 2021","dateCreated":"2020-12-30","description":"Here are five CPG retail trends to watch in 2021. The COVID-19 pandemic will continue to impact the way CPG companies do business.","about":"http:\/\/www.wikidata.org\/entity\/Q1187656","mainEntity":[{"@type":"Question","name":"2021 CPG retail trends: Massive change, big adjustments","acceptedAnswer":{"@type":"Answer","text":"The pandemic put a spotlight on a vast array of previously humdrum products, driven by stay-at-home orders and cleaning needs, as well as new consumer behaviors and vastly-accelerated use of shopping options including BOPIS (buy online, pick up in store), curbside delivery and mobile e-commerce.","url":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/30\/2021-cpg-retail-trends-that-will-define-the-industry-in-2021\/","about":"http:\/\/www.wikidata.org\/entity\/Q1187656","name":"2021 CPG retail trends: Massive change, big adjustments","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/30\/2021-cpg-retail-trends-that-will-define-the-industry-in-2021\/#Answer1"},"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/30\/2021-cpg-retail-trends-that-will-define-the-industry-in-2021\/#Question1"},{"@type":"Question","name":"Brands have to work even harder to win the digital shelf","acceptedAnswer":{"@type":"Answer","name":"Brands have to work even harder to win the digital shelf","url":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/30\/2021-cpg-retail-trends-that-will-define-the-industry-in-2021\/","about":"http:\/\/www.wikidata.org\/entity\/Q1187656","text":"Today\u2019s consumers \u2014 particularly millennials and Generation Z \u2014 are demanding that brands take sustainability seriously. That includes reducing the use of plastic packaging; better product labeling to highlight recycling; developing biodegradable options and the sustainable use of water.","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/30\/2021-cpg-retail-trends-that-will-define-the-industry-in-2021\/#Answer2"},"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/30\/2021-cpg-retail-trends-that-will-define-the-industry-in-2021\/#Question2"},{"@type":"Question","name":"Traditional CPG learns from upstart DTC brands","acceptedAnswer":{"@type":"Answer","text":"Growth was once all about massive scale in CPG-land. Now, however, the rise of smaller, customer-centric, digital-native brands have turned the traditional CPG growth model on its head. Direct-to-consumer CPG brands like Dollar Shave Club \u2014 whose online sales doubled Gillette\u2019s in just three years \u2014 have completely changed the CPG game over the past few years.","name":"Traditional CPG learns from upstart DTC brands","url":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/30\/2021-cpg-retail-trends-that-will-define-the-industry-in-2021\/","about":"http:\/\/www.wikidata.org\/entity\/Q1187656","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/30\/2021-cpg-retail-trends-that-will-define-the-industry-in-2021\/#Answer3"},"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/30\/2021-cpg-retail-trends-that-will-define-the-industry-in-2021\/#Question3"},{"@type":"Question","name":"Bigger CX focus for CPG retail in 2021","acceptedAnswer":{"@type":"Answer","name":"Bigger CX focus for CPG retail in 2021","url":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/30\/2021-cpg-retail-trends-that-will-define-the-industry-in-2021\/","about":"http:\/\/www.wikidata.org\/entity\/Q1187656","text":"To accomplish this, even the most established CPG brands will be playing CX catch-up. They\u2019ll be moving from shelf optimization to establishing contact centers; working to understand the entire customer journey; and developing UX designs that create a friction-free shopping experience.","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/30\/2021-cpg-retail-trends-that-will-define-the-industry-in-2021\/#Answer4"},"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/30\/2021-cpg-retail-trends-that-will-define-the-industry-in-2021\/#Question4"},{"@type":"Question","name":"Tackling the delivery dilemma","acceptedAnswer":{"@type":"Answer","name":"Tackling the delivery dilemma","text":"With the COVID-19-driven rise of delivery options, including at-home, BOPIS and curbside delivery, CPG companies need to digitally transform to take advantage of the \u201cnew normal,\u201d which will continue in 2021 and potentially stick around for years to come.","url":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/30\/2021-cpg-retail-trends-that-will-define-the-industry-in-2021\/","about":"http:\/\/www.wikidata.org\/entity\/Q1187656","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/30\/2021-cpg-retail-trends-that-will-define-the-industry-in-2021\/#Answer5"},"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/30\/2021-cpg-retail-trends-that-will-define-the-industry-in-2021\/#Question5"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","name":"The biggest CPG risk is staying put","url":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/30\/2021-cpg-retail-trends-that-will-define-the-industry-in-2021\/","text":"CPG decision-makers can no longer rely on old ways of doing business; CPG brands need to get ahead of their competitors or risk becoming irrelevant.","about":"http:\/\/www.wikidata.org\/entity\/Q1187656","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/30\/2021-cpg-retail-trends-that-will-define-the-industry-in-2021\/#Answer6"},"name":"The biggest CPG risk is staying put","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/30\/2021-cpg-retail-trends-that-will-define-the-industry-in-2021\/#Question6"}],"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/30\/2021-cpg-retail-trends-that-will-define-the-industry-in-2021\/#FAQPage"},"mainEntityOfPage":{"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/30\/2021-cpg-retail-trends-that-will-define-the-industry-in-2021\/"},"author":{"@type":"Person","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/sharon-goldman\/","name":"Sharon Goldman","sameAs":["https:\/\/twitter.com\/sharongoldman","https:\/\/www.linkedin.com\/in\/sharongoldman\/"],"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/30\/2021-cpg-retail-trends-that-will-define-the-industry-in-2021\/#Person"},"publisher":{"@type":"Organization","logo":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg","height":"96","width":"293","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg"},"address":{"@type":"PostalAddress","name":"The Future of Commerce","addressCountry":"https:\/\/www.the-future-of-commerce.com\/#Country","addressLocality":"Newtown Square","addressRegion":"PA","postalCode":"19073","streetAddress":"3999 West Chester Pike","@id":"https:\/\/www.the-future-of-commerce.com\/#PostalAddress"},"url":"https:\/\/www.the-future-of-commerce.com\/","alternateName":"The Future of Commerce and Customer Engagement","additionalType":"news media","name":"The Future of Commerce","description":"News, information, and analysis on the future of commerce, including e-commerce, customer engagement, B2B, B2C, DTC, supply chain, sustainability, and purpose.","sameAs":["https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.the-future-of-commerce.com\/feed\/"],"contactPoint":"https:\/\/www.the-future-of-commerce.com\/#ContactPoint","legalName":"The Future of Commerce","parentOrganization":"https:\/\/www.sap.com\/index.html#Organization","numberOfEmployees":"https:\/\/www.the-future-of-commerce.com\/#QuantitativeValue","@id":"https:\/\/www.the-future-of-commerce.com\/"},"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/30\/2021-cpg-retail-trends-that-will-define-the-industry-in-2021\/"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2020","item":"https:\/\/www.the-future-of-commerce.com\/2020\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"12","item":"https:\/\/www.the-future-of-commerce.com\/2020\/\/12\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"30","item":"https:\/\/www.the-future-of-commerce.com\/2020\/\/12\/\/30\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"5 CPG retail trends that will define the industry in 2021","item":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/30\/2021-cpg-retail-trends-that-will-define-the-industry-in-2021\/#breadcrumbitem"}]}]