[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/01\/15\/benefits-of-microservices\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/01\/15\/benefits-of-microservices\/","headline":"CX benefits of microservices: Scaleable, inexpensive, rapid response","name":"CX benefits of microservices: Scaleable, inexpensive, rapid response","description":"The benefits of microservices for improving customer experience are immense, allowing companies to tune services for the best results.","datePublished":"2021-01-15","dateModified":"2021-08-23","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/tanya-van-soest\/#Person","name":"Tanya van Soest","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/tanya-van-soest\/","identifier":337,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/db09e29635db414b83ab65e540303bd33898a74d467e8d7265e498a5baaf0152?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/db09e29635db414b83ab65e540303bd33898a74d467e8d7265e498a5baaf0152?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/01\/Benefits-of-Microservices.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/01\/Benefits-of-Microservices.jpg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2021\/01\/15\/benefits-of-microservices\/","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=jyk_YbCVPEc#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=jyk_YbCVPEc","name":"Extending Software | HH&H Interview with Doehler","description":"Learn more: http:\/\/sap.to\/6050G025e \n\nHave you ever dreamt of a solution that perfectly fits your unique business needs? Find out how to customize your software with minimum development effort in this episode of the Hot, Hip and Human Interviews with Svetlana Zolotareva. \n\nOur guest today is Vasiliki Galani, SAP Consultant SD & Sales Cloud at Dohler. Co-hosting is Johannes Dommel, Technical Consultant at SAP Customer Experience. The service that we\u2019re talking about is SAP Cloud Platform, Kyma runtime. \n\nChapters: \n00:00 \u2013 Introduction \n01:43 \u2013 Adapting solutions to fit Doehler\u2019s business process \n03:39 \u2013 Architecture and Kyma microservices \n08:53 \u2013 Business benefits of deploying microservices and Kyma \n10:36 \u2013 Integration of commerce and sales solutions\n13:25 \u2013 Future integration possibilities   \n\n#hothiphuman #extensibility #integration #kyma","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/jyk_YbCVPEc\/default.jpg","https:\/\/i.ytimg.com\/vi\/jyk_YbCVPEc\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/jyk_YbCVPEc\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/jyk_YbCVPEc\/sddefault.jpg"],"uploadDate":"2020-10-05T19:51:56+00:00","duration":"PT17M2S","embedUrl":"https:\/\/www.youtube.com\/embed\/jyk_YbCVPEc","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCJ-J9ws028X7ASicv0-r8dQ#Organization","url":"https:\/\/www.youtube.com\/channel\/UCJ-J9ws028X7ASicv0-r8dQ","name":"SAP Customer Experience","description":"The official SAP Customer Experience (SAP CX) YouTube channel.  \n\nCheck out product demos, executive presentations, great customer experiences, customer and partner stories and more!\n\nSAP privacy statement for followers: www.sap.com\/sps \n\nFor more information from SAP Customer Experience or to have someone from SAP Customer Experience contact you please go to: cx.sap.com","logo":{"url":"https:\/\/yt3.ggpht.com\/Xh1UKLBf2zMxSEnvtd-X9C7nv3-dc9FCbfDkMhrO6DSRQYKMH_rdLPYabMMsf9FRYSmNTbVNow=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=jyk_YbCVPEc#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=jyk_YbCVPEc#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=jyk_YbCVPEc&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=jyk_YbCVPEc#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":1180}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=jyk_YbCVPEc#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":17}]},"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},"Commerce Platforms + Software",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-experience-general\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/e-commerce\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/e-commerce-solution\/e-commerce-general\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]}],"wordCount":701,"keywords":["Best Customer Experience","Microservices"],"articleBody":"At a time when companies are trying to upsize their business by delivering maximum service to customers, the term microservices can still sound a little counterintuitive.With powerhouses like Comcast, Netflix, Amazon, eBay, and Coca-Cola benefitting from microservices, however, the only surprise at this point is that everyone else hasn\u2019t gotten in on the game. The benefits of microservices for improving the customer experience are immense.What are microservices?First let\u2019s review our terms. If traditional CX is built on systems that are rigid, monolithic, and \u2013 effectively \u2013 fossilized, microservices deliver features on an individual basis.In short, the idea of microservices is to create applications or processes composed of several self-contained, scalable, replaceable services. This means that features can be developed and maintained discretely.Ultimately, microservices architecture breaks a given application down into relatively independent services that do things like:Serve up default contentProvide information on inventory statusDeliver personalized offers and recommendationsThese back-end services can then be tuned, scaled, and managed to achieve the best customer experience. It\u2019s this building-block approach that provides the agility, adaptability, and scalability so essential to meeting \u2013 and exceeding \u2013 customer expectations.Real-life benefits of microservices: Companies leading the waySo what types of companies are seeing benefits from microservices? The names mentioned in the first paragraph demonstrate that it\u2019s a diverse set \u2013 some are B2B, some are B2C, and they hail from a wide range of industries.And companies of all sizes are finding ways to integrate microservices into their development approach. Let\u2019s take a look at some of the more striking examples.One company, D\u00f6hler, a producer of natural ingredients for foods and beverages, looked to microservices as a way of speeding new products to market. It\u2019s a process that requires agility and flexibility, since the company partners closely with consumer products companies to develop the unique products the marketplace demands. Refining flavor and ingredient combinations is a highly iterative process that includes plenty of sampling, tasting, modifying, and adjusting.This content is hosted by a third party ( youtu.be ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowWhat the company needed was an innovative approach on the IT side that would support its product innovation engine.By tapping into microservices, D\u00f6hler was able to quickly connect the elements of an otherwise laborious process into one that can be rapidly adapted based on their clients\u2019 demands.Not only that, but it\u2019s easy to teach in-house developers how to extend a given solution \u2013 they can learn all the basics in a half-day workshop.When you consider that the food flavors market is expected to exceed $20 billion by 2027, it makes perfect sense that D\u00f6hler is prioritizing solutions that help it collaborate more effectively with its customers \u2013 providing them the freedom to engage on their terms.Benefits of microservices for every industryIt\u2019s also easy to envision scenarios in other industries where more seamless collaboration across the ecosystem could revolutionize how they do business.Think of pharmaceuticals, where development of a new medication is keenly dependent on highly iterative collaboration among multiple players. Indeed, any industry that seeks to extend services in rapid fashion is likely to benefit from microservices.For a major player in the e-commerce space, the use of microservices quickly expanded after its early efforts proved successful.Before long they were utilizing over 1,000 services, with front-end services sending API calls while the back-end services execute tasks like shipping and administration.In fact, each development team is assigned its own set of services. If a team seeks to create a new service, it\u2019s as simple as accessing their customized internal cloud portal to develop, test and deploy the service.These are just a couple of examples of places where microservices are having a real impact on how development teams operate \u2013 and how that impact improves the end experience for customers.There\u2019s little doubt that use of microservices will continue to expand as more and more companies realize the benefits – the big question is, are you ready?  The future of business is calling.RISE to the occasion."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2021","item":"https:\/\/www.the-future-of-commerce.com\/2021\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"01","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/01\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"15","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/01\/\/15\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"CX benefits of microservices: Scaleable, inexpensive, rapid response","item":"https:\/\/www.the-future-of-commerce.com\/2021\/01\/15\/benefits-of-microservices\/#breadcrumbitem"}]}]