[[{"@context":"http:\/\/schema.org","@type":"BlogPosting","publisher":{"@type":"Organization","alternateName":"The Future of Commerce and Customer Engagement","additionalType":"news media","name":"The Future of Commerce","description":"News, information, and analysis on the future of commerce, including e-commerce, customer engagement, B2B, B2C, DTC, supply chain, sustainability, and purpose.","sameAs":["https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.the-future-of-commerce.com\/feed\/"],"contactPoint":"https:\/\/www.the-future-of-commerce.com\/#ContactPoint","legalName":"The Future of Commerce","parentOrganization":"https:\/\/www.sap.com\/index.html#Organization","numberOfEmployees":"https:\/\/www.the-future-of-commerce.com\/#QuantitativeValue","logo":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg","height":"96","width":"293","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg"},"address":{"@type":"PostalAddress","name":"The Future of Commerce","addressCountry":"https:\/\/www.the-future-of-commerce.com\/#Country","addressLocality":"Newtown Square","addressRegion":"PA","postalCode":"19073","streetAddress":"3999 West Chester Pike","@id":"https:\/\/www.the-future-of-commerce.com\/#PostalAddress"},"url":"https:\/\/www.the-future-of-commerce.com\/","@id":"https:\/\/www.the-future-of-commerce.com\/"},"image":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/03\/CDP006_CDplatform_HB.svg","height":"375","width":"1200","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/03\/CDP006_CDplatform_HB.svg"},"hasPart":{"@type":"ImageObject","abstract":"While often compared to CRM (customer relationship management) and DMP (data management platform) systems, CDPs are different.  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That means adhering to strict data privacy regulations and honoring customers\u2019 data privacy preferences.","name":"Build customer trust and loyalty by respecting the wishes of consumers when it comes to their data","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/#Answer5"},"url":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/#Question5"},{"@type":"Question","name":"What does CDP stand for?","acceptedAnswer":{"@type":"Answer","text":"CDP stands for customer data platform.","name":"What does CDP stand for?","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/#Answer6"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/#Question6"},{"@type":"Question","name":"difference between a CDP vs CRM","acceptedAnswer":{"@type":"Answer","name":"difference between a CDP vs CRM","text":"<p>While often compared to&nbsp;<a href=\"https:\/\/www.the-future-of-commerce.com\/2019\/08\/06\/what-is-crm\/\">CRM (customer relationship management)<\/a>&nbsp;and DMP (data management platform) systems, CDPs are different.&nbsp;A CDP collects more types of data (behavioral&nbsp;<em>and<\/em>&nbsp;transactional, structured&nbsp;<em>and<\/em>&nbsp;unstructured), and provides value throughout the whole customer lifecycle, not just one stage... 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