[{"@context":"http:\/\/schema.org","@type":"BlogPosting","about":"http:\/\/www.wikidata.org\/entity\/Q48997925","datePublished":"2021-03-09T13:09:00Z","description":"The benefits of a Customer Data Platform (CDP) are many, from offering clarity through seamless cross channel cx, to customer insights, and reduction of data misuse.","name":"Not just for tech wonks: Benefits of a CDP explained","headline":"Not just for tech wonks: Benefits of a CDP explained","dateModified":"2021-06-28T22:21:00Z","image":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/03\/CDP007_Benefits02_HB-1200x630.jpg","height":"630","width":"1200","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/03\/CDP007_Benefits02_HB-1200x630.jpg"},"hasPart":{"@type":"FAQPage","abstract":"Top 3 Benefits of a CDP-\n1) CDPs help you better understand your customers\n2) CDPs enable seamless cross-channel CX\n3) CDPs reduce the risk of data misuse, improving customer trust","name":"Not just for tech wonks: Benefits of a CDP explained","about":[{"@type":"Thing","name":"Customer data platform","@id":"https:\/\/en.wikipedia.org\/wiki\/Customer_data_platform"},{"@type":"Thing","name":"Customer Data Platform (CDP)","@id":"https:\/\/www.wikidata.org\/wiki\/Q48997925"}],"mainEntity":[{"@type":"Question","name":"What is a CDP?","acceptedAnswer":{"@type":"Answer","name":"What is a CDP? Answer","text":"To understand the benefits of a CDP, you need to know what it is. A CDP is a standalone software solution that collects data from all your customer touchpoints (transaction history, social channels, sales and service interactions, smart device usage, etc.), and makes that data usable and available to your various customer engagement teams. ","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/09\/benefits-of-a-cdp\/#Answer"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/09\/benefits-of-a-cdp\/#Question"},{"@type":"Question","name":"What can a next-generation CDP do for you?","acceptedAnswer":{"@type":"Answer","name":"What can a next-generation CDP do for you? Answer","text":"Learn more about data privacy and how a CDP can help organizations stay on course with compliance and regulations. We\u2019re just a couple of clicks away.","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/09\/benefits-of-a-cdp\/#Answer1"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/09\/benefits-of-a-cdp\/#Question1"},{"@type":"Question","name":"CDPs help you better understand your customers","acceptedAnswer":{"@type":"Answer","text":"One of the primary features of a CDP is that it aggregates all the data you have about them from all your different systems and departments and uses it to paint a much clearer picture of who they are on an individual level.  And, since CDPs do this automatically, the profiles are dynamic \u2013 evolving with the customer the more they engage with you.  Having a more complete and nuanced understanding of your customers means you can deliver hyper-personalized experiences. And considering 72% of consumers say they\u2019ll only engage with marketing that\u2019s personalized, unlocking those deeper insights can really impact your revenue.","name":"CDPs help you better understand your customers Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/09\/benefits-of-a-cdp\/#Answer2"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/09\/benefits-of-a-cdp\/#Question2"},{"@type":"Question","name":"CDPs enable seamless cross-channel CX","acceptedAnswer":{"@type":"Answer","text":"By centralizing all your customer data into a single system, you give all your customer teams access to the same data and insights. Not only does this make it easier for teams to work more collaboratively vs. competitively, but it makes it possible to deliver a more seamless experience no matter what channel the customer chooses to engage with.  CDPs operate as that central hub for all your customer data, breaking down the silos that make effective engagement difficult.","name":"CDPs enable seamless cross-channel CX Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/09\/benefits-of-a-cdp\/#Answer3"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/09\/benefits-of-a-cdp\/#Question3"},{"@type":"Question","name":"CDPs reduce risk of data misuse, improving customer trust","acceptedAnswer":{"@type":"Answer","name":"CDPs reduce risk of data misuse, improving customer trust Answer","text":"We all know that with great power comes great responsibility. Consumers are comfortable sharing their data in exchange for personalized experiences, but they expect you to protect that data. In fact, 71% of consumers will stop doing business with a company for giving away their sensitive information.  CDPs not only make it easier for you to gain valuable insights through customer data \u2013 they also make it easier for you to protect that data. They help you understand your customers\u2019 privacy preferences and, by combining all their information into a single profile, make it easier to enforce those preferences everywhere.","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/09\/benefits-of-a-cdp\/#Answer4"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/09\/benefits-of-a-cdp\/#Question4"}],"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/09\/benefits-of-a-cdp\/#FAQPage1"},"publisher":{"@type":"Organization","logo":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg","height":"96","width":"293","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg"},"address":{"@type":"PostalAddress","name":"The Future of Commerce","addressCountry":"https:\/\/www.the-future-of-commerce.com\/#Country","addressLocality":"Newtown Square","addressRegion":"PA","postalCode":"19073","streetAddress":"3999 West Chester Pike","@id":"https:\/\/www.the-future-of-commerce.com\/#PostalAddress"},"url":"https:\/\/www.the-future-of-commerce.com\/","alternateName":"The Future of Commerce and Customer Engagement","additionalType":"news media","name":"The Future of Commerce","description":"News, information, and analysis on the future of commerce, including e-commerce, customer engagement, B2B, B2C, DTC, supply chain, sustainability, and purpose.","sameAs":["https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.the-future-of-commerce.com\/feed\/"],"contactPoint":"https:\/\/www.the-future-of-commerce.com\/#ContactPoint","legalName":"The Future of Commerce","parentOrganization":"https:\/\/www.sap.com\/index.html#Organization","numberOfEmployees":"https:\/\/www.the-future-of-commerce.com\/#QuantitativeValue","@id":"https:\/\/www.the-future-of-commerce.com\/"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/09\/benefits-of-a-cdp\/"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2021","item":"https:\/\/www.the-future-of-commerce.com\/2021\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"03","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/03\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"09","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/03\/\/09\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Not just for tech wonks: Benefits of a CDP explained","item":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/09\/benefits-of-a-cdp\/#breadcrumbitem"}]}]