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","datePublished":"2021-04-21","dateModified":"2024-01-04","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/lisa-james\/#Person","name":"Lisa James","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/lisa-james\/","identifier":180,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/69771d0f70c4770359dbb8a02fdcd9c5118d2c58c3ff8b62f9055d409ea65e4c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69771d0f70c4770359dbb8a02fdcd9c5118d2c58c3ff8b62f9055d409ea65e4c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/04\/2021-e-commerce-trends.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/04\/2021-e-commerce-trends.jpeg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2021\/04\/21\/2021-ecommerce-trends\/","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=FukWIrv5yMo#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=FukWIrv5yMo","name":"Keeping up with E-commerce - 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Let’s examine the 2021 e-commerce trends that are moving from the “trend” category to the “must-have” classification.E-commerce trends reflect a society that’s forever changed. Brands must focus on DTC, mobile, social as a search and selling tool, and data.Though businesses are happy (and eager) to watch many of their pandemic challenges disappear in the rearview mirror, experts agree that companies shouldn\u2019t abandon their digital strategies as lockdowns come to a close.E-commerce trends: Shifts in how we buy, sell, and consume drive massive changeThe top e-commerce trends that are here to stay:\u00a0Personalization: Delivering in the moment and understanding preferences will be key to growthService: If you’re not taking care of customers after the sale, you’re going to have fewer customers to take care of in the futureOmnichannel: Always-on, data-driven efforts will boost engagement, sales, and loyalty across all sectors and industriesPurpose: Sustainability, equality, environmental, and political stances are all now part of what makes a brand appealing – or notCX: The entire customer experience must be seamless, from search to handing off between screens, to customer servicePayment and delivery options: Click and collect, curbside pickup, simple payment will allDirect to consumer: More and more brands are extending their go-to-market with DTC businessesCreative wins: To gain attention online, your marketing and messaging must stand out from the crowdSocial commerce: By 2027, it\u2019s projected that social commerce will drive $604 billion in salesFor many businesses and their customers, 2020 was marred by the stresses of living and working through a global pandemic. But Dan Gingiss, CX guru, notes there’s a lot of good to come out of 2020 \u2013 namely, innovations in e-commerce and the customer experience that helped digital shopping experiences mirror in-person experiences as much as possible.      Best examples of B2B e-commerce: Companies winning the game                B2B buyers have changed. How are companies keeping up? Here are five brands that provide shining examples of B2B e-commerce.      The future of e-commerce: Consumers are changing – and organizational structures need to adapt, STATA crucial element to be aware of when it comes to 2021 e-commerce trends is that the siloed environments of sales, marketing, opps, IT, etc. are over.To create the experiences that draw in new customers and retain present ones, mindsets within organizations have to pivot.The internet has helped to level the playing field when it comes to e-commerce, and now that small and mid-size businesses have the ability to quickly build and scale storefronts within hours, the sky’s the limit when it comes to market growth for those businesses.      Retail e-commerce growth: Predictions and trends to watch                E-commerce growth jumped during the holidays. Can brands sustain the momentum in the future? Here are three predictions.      Discover what the experts have to say about e-commerce trendsIn the premiere episode of the new LinkedIn Live series, \u201cKeeping Up with E-Commerce,\u201d host Dan Gingiss said he hopes to focus on positive discussions of such experiences:This content is hosted by a third party ( www.youtube.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowMartin Newman, also known as \u201cThe Consumer Champion\u201d for his expertise in customer experience, reflected on the pervasiveness of online shopping and, more specifically, the likely permanence of offerings such as curbside pickup. Customers who enjoyed their first time buying their groceries online and picking them up in the store are likely to continue doing so in the future.In her experience, Maria Morais, global industry director of SAP Customer Experience, said that it was \u2013 and continues to be \u2013 important for companies to set their e-commerce options up for success. It\u2019s often as simple as featuring curbside pickup in an easy-to-find location on a retailer\u2019s online homepage.Many businesses that couldn\u2019t offer same-day pickup saw success starting with next-day pickup and eventually narrowing that window as they perfected their e-commerce strategy. And this year, there\u2019s plenty of room for perfecting.      What is BOPIS: Definition, benefits, and examples                Flexible fulfillment is a requirement for retailers today. Ship-to-store, ship-from-store, and BOPIS (buy online, pickup in store) options rule the retail experience.      Social commerce and e-commerce converge for massive results\u201cI interview consumers all over the world,\u201d Newman said, \u201cAnd when I ask them what\u2019s frustrating about online shopping, they all say the same thing \u2013 and it\u2019s what drives them into the store to buy fashion. They say, \u2018I still like to touch the feel of the products. I don\u2019t get the same experience online that I get in the store.\u2019I think there\u2019s a real opportunity for retailers and brands and CPG businesses going direct to consumer to up their game and leverage their content more effectively within the transactional journey within that path to purchase.\u201dOn top of that, Newman said, companies need to be where customers are. For Paul Smith, global industry principal of consumer industries at SAP, that means social selling.\u201cThe historical dominance where people searched for products was always Google and Amazon. Last year, 8% more product searches started in a social network.That\u2019s a significant shift, and that\u2019s only going to continue this year. So, I think we\u2019re going to start seeing this convergence of media and commerce coming together,\u201d Smith said.      What is social commerce? Definition, examples, stats                Social commerce is the use of a social platform for e-commerce sales, and it's huge: By 2027, it's projected to drive $604 billion in sales.      \u201cI think we\u2019re also going to see significant growth from things like live video selling as well, to bring that human element and human interaction back into it.\u201dWith data privacy affecting marketing, the ability to scale and build storefronts quickly, and competition being fierce, most 2021 e-commerce trends will remain a reality well into the future.Interested in hearing the experts\u2019 other predictions for this year? Watch the replay of the first episode now.  What happens in Vegas …\u00a0creates connections + drives results.Join hundreds of customer experience experts at CX Connect Oct. 6-8. Register\u00a0HERE.\u00a0"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2021","item":"https:\/\/www.the-future-of-commerce.com\/2021\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"04","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/04\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"21","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/04\/\/21\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Click, click, buy: e-commerce trends driven by DTC, mobile, social","item":"https:\/\/www.the-future-of-commerce.com\/2021\/04\/21\/2021-ecommerce-trends\/#breadcrumbitem"}]}]