[[{"@context":"http:\/\/schema.org","@type":"Answer","text":"<p>Brands need to find ways to stay ahead of the wave of ongoing legislation, new rules, and compliance requirements. That includes these three moves:<\/p> <ul> <li>Proactive measures to <a href=\"https:\/\/www.the-future-of-commerce.com\/2020\/09\/08\/customer-loyalty-data-privacy-sap-customer-experience-live\/\" target=\"_blank\" rel=\"noopener\">gain consumer trust and loyalty<\/a>, such as robust data privacy solutions that go beyond compliance and regulations<\/li> <li>Additional security measures to protect customer data from cyberthreats<\/li> <li>Using data to boost the customer experience<\/li> <\/ul> <p>In addition, <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/gartner-predicts-for-the-future-of-privacy-2020\/\" target=\"_blank\" rel=\"noopener\">according to Gartner<\/a>, by the end of 2022, more than 1 million organizations will have appointed a privacy or data protection officer. Ideally, it is one who reports directly to the board, that is empowered to deliver on compliance issues as well as focus on customer satisfaction. This is a huge leap from the few thousand privacy officers worldwide before the GDPR took effect in 2018.<\/p>","name":"What are the basic principles of Consumer data privacy and data leak prevention?","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/10\/what-is-the-future-of-consumer-data-privacy\/#Answer1"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"What constitutes a data breach and how does it impact consumer data privacy?","text":"<p>A data breach is any scenario in which access to personal, protected, confidential, or sensitive information is gained by an unauthorized person. There are varying levels of breach or exposure:<\/p> <ul> <li>Event-this category is representative of attempts to gain access, a firewall blocking effort, as an example.<\/li> <li>Security incident-a straight-up violation of security policies of an organization, like a malware attack.<\/li> <li>Privacy incident-when <a href=\"https:\/\/www.the-future-of-commerce.com\/2021\/05\/27\/what-is-cpra-california-privacy-rights-act-basics-overview\/\" target=\"_blank\" rel=\"noopener\">data that is protected by regulations<\/a> is compromised, it is defined as a privacy incident and carries greater legal repercussions.<\/li> <li>Data breach-when the breach is so significant that users must be notified. It may have started as a privacy incident and was not handled effectively.<\/li> <\/ul> <p>Certainly, insights from first-party online consumer data offer expanded opportunities for enterprises to understand their customers and personalize marketing and advertising. However, those customers also want to know their data is safe.<\/p>","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/10\/what-is-the-future-of-consumer-data-privacy\/#Answer2"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"What are the consequences of a data breach for organizations?","text":"<p>One of the strictest data privacy regulations is Europe's <a href=\"https:\/\/www.the-future-of-commerce.com\/2021\/04\/27\/gdpr-definition-general-data-protection-regulation-affect-business\/\" target=\"_blank\" rel=\"noopener\">General Data Protection Regulation (GDPR)<\/a>, which was first passed in 2016 and enacted in May 2018.<\/p> <p>It applies to all businesses that collect and process the personal data of EU citizens or residents. Businesses that do not comply with the consumer data privacy regulations of GDPR can be fined up to approximately $23 million, or 4% of their global revenue.<\/p> <p>According to the GDPR, individuals must have control over their business data, and businesses must document and store the consent from website visitors before collecting data. Most sites now implement cookie consent\/alert banners on their sites in order to comply.<\/p>","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/10\/what-is-the-future-of-consumer-data-privacy\/#Answer3"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"Best practice for data leak prevention","text":"<p>Takes steps now to head off threats to your data security. Here are a few things to implement immediately:<\/p> <ul> <li>Create a data loss prevention plan - it sounds simple, but many companies are still reacting. Be proactive.<\/li> <li>Establish a data loss prevention officer - maybe you have someone who can step into this role, or perhaps it is time to scout an individual who understands the nuance and priority of data privacy.<\/li> <li>Undertake data housekeeping - take stock of what you have and where. Is it safe? Is it still needed?<\/li> <li>Build a timeline - Rome wasn't built overnight, neither will your data privacy and data loss prevention process.<\/li> <li>Draft a framework - types of breaches have levels, do the same thing with your data, defining the different levels of privacy and risk.<\/li> <li>Make your laws - clearly define the process for data handling, and, the action plan in the event of a breach.<\/li> <li>Revisit, review, refine, and repeat these practices for the rest of time.<\/li> <\/ul>","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/10\/what-is-the-future-of-consumer-data-privacy\/#Answer4"},{"@context":"http:\/\/schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What are the basic principles of Consumer data privacy and data leak prevention?","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/10\/what-is-the-future-of-consumer-data-privacy\/#Answer1"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/10\/what-is-the-future-of-consumer-data-privacy\/#Question1"},{"@type":"Question","name":"What constitutes a data breach and how does it impact consumer data privacy?","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/10\/what-is-the-future-of-consumer-data-privacy\/#Answer2"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/10\/what-is-the-future-of-consumer-data-privacy\/#Question2"},{"@type":"Question","name":"What are the consequences of a data breach for organizations?","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/10\/what-is-the-future-of-consumer-data-privacy\/#Answer3"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/10\/what-is-the-future-of-consumer-data-privacy\/#Question3"},{"@type":"Question","name":"Best practice for data leak prevention","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/10\/what-is-the-future-of-consumer-data-privacy\/#Answer4"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/10\/what-is-the-future-of-consumer-data-privacy\/#Question4"}],"about":["https:\/\/www.wikidata.org\/wiki\/Q456632","https:\/\/en.wikipedia.org\/wiki\/Consumer_privacy","https:\/\/en.wikipedia.org\/wiki\/General_Data_Protection_Regulation","https:\/\/www.wikidata.org\/wiki\/Q1172506"],"name":"What is the future of consumer data privacy?","abstract":"Learn the basics and principles of consumer data privacy and how to prevent your organization from data breaches. Data leak prevention helps","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/10\/what-is-the-future-of-consumer-data-privacy\/#FAQPage"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2021","item":"https:\/\/www.the-future-of-commerce.com\/2021\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"05","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/05\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"10","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/05\/\/10\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"What is the future of consumer data privacy?","item":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/10\/what-is-the-future-of-consumer-data-privacy\/#breadcrumbitem"}]}]