[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/28\/stress-during-covid\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/28\/stress-during-covid\/","headline":"No, really, I’m fine: Stress is real – let’s talk about it","name":"No, really, I’m fine: Stress is real – let’s talk about it","description":"Stress can be a taboo word in business. Professionals want to project an image of calm and competence, but it's real. Let's discuss.","datePublished":"2021-05-28","dateModified":"2021-12-06","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/amanda-magee\/#Person","name":"Amanda Magee","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/amanda-magee\/","identifier":383,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/31d192a92932f8061f51a1ebc0f27663f339079b63a5df3c859f0410e97e8775?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/31d192a92932f8061f51a1ebc0f27663f339079b63a5df3c859f0410e97e8775?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/04\/Stress_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/04\/Stress_1200x375.jpg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/28\/stress-during-covid\/","about":["COVID-19 and Business",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/purpose\/diversity\/","name":"Diversity and Inclusion","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Diversity,_equity,_and_inclusion"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/employee-engagement\/","name":"Employee Engagement","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Employee_engagement","http:\/\/www.wikidata.org\/entity\/Q14937678"]},"Employee Experience & Engagement",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/purpose\/gender-equality\/","name":"Gender Equality","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Gender_equality","http:\/\/www.wikidata.org\/entity\/Q113453"]},"HXM: Human Experience Management","Real Talk: Mental Health, Well-Being, and Laughter"],"wordCount":1197,"keywords":["2021 Trends","COVID-19 | Coronavirus","Employee Mental Health","Future of Human Resources","Gender Equality","Health and Wellness","HR Trends","Human Resources"],"articleBody":"Stress can be a taboo word in business. Professionals want to project an image of calm and competence. A global event like a pandemic that impacts life and business for more than a year makes stress impossible to deny. The effects of that stress will inevitably impact people\u2019s spending habits, sales strategies, and, more acutely, communication.How stress will affect you, or inform your business, will require an unflinching look at what people have experienced.We need to remember, it was March 2020 when COVID-19 put the world on an indefinite hold, and while people have made good-natured fun about their \u201cquaranversaries,\u201d the struggle, as they say, is real.This content is hosted by a third party ( twitter.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowThe impact of stressCompanies have always found ways to use stress. Shops sell pithy cards and t-shirts about the \u2018Rise & Grind\u2019 life. Health brands peddle unique formulas of vitamins geared toward \u2018destressing.\u2019 Bookshelves and nightstands are stacked with titles on overcoming stress and ending the celebration of busyness.However, the actual weight of stress is an objective threat to health on the individual and the community level.How can you take what you\u2019ve learned about stress – personally and professionally – and apply it in a meaningful way moving forward? Let\u2019s start with what we know:Decision-making has been on hold: whether it\u2019s travel or education, guidelines or bans have decided for us.Grief has been a companion: from frontline workers to your neighbor, death has happened at an alarming rate, and the loss, compounded by the lonely last moments of so many, has had a devastating effect.Chronic stress harms our DNA: our minds are always on the lookout for threats, the cortisol that ensues attacks the telomeres, which are the protective casing tail of a DNA strand. The normal aging process gets overridden, and there is a physical cost.      Back to normal? Not so fast: Employee burnout, grief, trauma is real                To support employees struggling with grief, trauma, and burnout as we head back into the office, there are some best practices to follow.      Types of increased stressThere will always be things that weigh us down, but COVID-19 coupled with tumultuous events took a particular toll on people.Economic\u2014By and large, people did not have the savings necessary to endure the lockdown and furloughs. Based on a National Endowment for Financial Education survey, more than 8 in 10 Americans say the COVID-19 crisis stressed their finances.Professional\u2014Struggles professionally ranged from fears of contracting COVID-19, to changes in workload, layoffs, bankruptcy, and balancing family needs.Education\u2014Regulations vary by state, but across the United States and other parts of the world, parents and guardians struggled with the uncertainty of school reopenings, virtual learning, access to good internet, and the drop off in physical activity.Mental Health\u2014Increased social isolation, mounting political polarity related to mask guidelines, decreased access to in-person health care, and non-emergency procedures have led to a spike in depression, mental health fragility, and suicide.      A modern guide to mindfulness at work                Mindfulness at work is something we're hearing a lot about these days. It's supposed to make our lives better, but what is it, and can it help our careers?      Stressors that have always existed, but that the pandemic brought in to focusAcross the globe, gender and race have always influenced earning, healthcare, and visibility, but in 2020 it became a part of the public dialogue.Gender\u2014The imbalance of labor related to family and domestic work has always existed, but as COVID-19 sent children home, women were primarily the caretakers. The percentage of healthcare workers and first responders worldwide that are women is 70%.\u00a0Looking at the transgender and non-binary community (TGNB), COVID-19 emphasized the existing inequities in access to health care, employment issues, and even homelessness as laws fail to protect TGNB.Race\u2014Fifty years ago, Dr. Chester M. Pierce proposed microaggressions to represent the subtle racial expressions imposed on people and how stigmatization and bias adversely impact people (Think \u2018Wuhan Virus\u2019 or \u2018I don\u2019t see color\u2019.) Arline T. Geronimus brought forward the term \u2018weathering\u2019 to encompass the chronic and persistent trauma of being black, indigenous, or Latinx in America as a result of racism. Covid-19 disproportionately affected communities of color. \u00a0Access to the vaccine was not equitable. Pervasive misinformation associating COVID-19 with Asians was rampant.Accessibility\u2014Living in lockdown, the issue of accessibility and accommodations for health conditions and returning to the workforce came to the fore. The world has been very ableist, tasting limitations may have increased the collective perception of baseline standards.Stress the importance of empathyThe work of acknowledging weakness, stress, and inequality is grueling. It can also be humbling and create real moments of reckoning. The other thing it can do is make people more comfortable. We’ve all seen the launch of clothes for the WFH crowd, blue light glasses for eye fatigue from prolonged screen time. You can infuse your process, organization, and communication with that same nod to comfort.Acknowledge that there is uncertainty. It is ok to not know how everything will turn out, sometimes it is enough to say that you are ready to take things as they come.Continue to learn.\u00a0The digital world has begun to standardize the use of alt-text, find more ways to deliberately consider the access and comfort of all individuals.Be transparent. You don’t have to show the whole playbook, but when we offer the reasoning for making changes, trust builds.Care about the outcome. Business can be very transactional, take the time, whether with an employee, or a client, to invest in how they feel. You can follow up with the individual. Begin to layer new exchanges with the experiences that came before, creating much more human-influenced transactions.Remember the unseen. Just as business owners have challenges that employees may never know, clients and people in the workforce have things influencing how they feel and act that you may never see.Keep communicating. When we listen, we learn. When people are heard, they feel seen. The combination of listening, learning, and visibility will always be a powerful formula for making people feel less stressed.Pay attention to diversity. The bottom line is that if you do not have representation by non-white, non-male individuals, you are missing the benefit of a range of voices that accurately portray the diversity of the world in which you operate. You can’t sell to those you don’t know and you can’t learn from people who aren’t there. During 2019, culturally and ethnically diverse companies outpaced the profitability of their competitors by 36%.Eliminating stress isn’t the end goal – the objective should be to honor the fact that at any given moment people are under varying levels of stress and distraction.Our gesture of recognizing that can be instrumental to finding common ground, building relationships, and being better equipped to anticipate and prepare for things that will help people.  Support work-life balance with a modern employee experience.Get started HERE.\u00a0"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2021","item":"https:\/\/www.the-future-of-commerce.com\/2021\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"05","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/05\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"28","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/05\/\/28\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"No, really, I’m fine: Stress is real – let’s talk about it","item":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/28\/stress-during-covid\/#breadcrumbitem"}]}]