[[{"@context":"http:\/\/schema.org","@type":"Answer","text":"Data compliance is an all-encompassing term that refers to a set of practices and industry standards designed to ensure data security and protection, preventing theft, misuse, or loss. This applies to both customer and company data. Data compliance also involves adhering to regulations such as the GDPR (General Data Protection Regulation) and CPRA (California Privacy Rights Act), which govern how data is collected, stored, and managed within organizations.","name":"What is data compliance?","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/25\/customer-data-compliance-and-consent\/#Answer1"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"Digital Identity","text":"The entirety of personal data online that can be followed back to a person\u2014 from images and comments on social media to browsing and search history, to online banking and activities on gaming, streaming, or shopping sites.","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/25\/customer-data-compliance-and-consent\/#Answer2"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"Personally Identifiable Information (PII)","text":"Representative of any sensitive information connected to an individual that can identify or pinpoint their location.","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/25\/customer-data-compliance-and-consent\/#Answer3"},{"@context":"http:\/\/schema.org","@type":"Answer","text":"Social security number, home address, date of birth, home phone number.","name":"Personally Protected Information (PPI)","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/25\/customer-data-compliance-and-consent\/#Answer4"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"Anonymization","text":"The process of removing or obscuring PPI or PII from data to create data sets that inform but do not reveal the identities of the people represented.","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/25\/customer-data-compliance-and-consent\/#Answer5"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"Pseudonymization","text":"This data processing creates a separation between the data subject and the personal data. A person cannot be identified without additional data that is stored separately. GDPR speaks directly to this type of data management.","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/25\/customer-data-compliance-and-consent\/#Answer6"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"Consent","text":"An independently offered indication of a person\u2019s interest through a statement or affirmative action, qualifies as consent around personal data so long as there is an option to withdraw consent.","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/25\/customer-data-compliance-and-consent\/#Answer7"},{"@context":"http:\/\/schema.org","@type":"Answer","text":"According to the GDPR, this consent requires a written statement or a digital note, the key being that it must be able to be verified, something that would be difficult to do with an oral form of consent.","name":"Explicit consent","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/25\/customer-data-compliance-and-consent\/#Answer8"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"Unambiguous consent","text":"This involves knowingly checking a box or agreeing to technical terms.","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/25\/customer-data-compliance-and-consent\/#Answer9"},{"@context":"http:\/\/schema.org","@type":"Answer","text":"An unspoken agreement (though enforced by laws like GDPR) that allows a user to trust that companies will use the data they collect for things of use or importance to the individual. It depends on purpose, necessity, and balance: Is there a legitimate interest behind the processing? Is the processing necessary for that purpose? Is the legitimate interest overridden by the individual\u2019s interests, rights, or freedoms?","name":"Legitimate interest","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/25\/customer-data-compliance-and-consent\/#Answer10"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"First-party data","text":"Data collected by companies through their site.","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/25\/customer-data-compliance-and-consent\/#Answer11"},{"@context":"http:\/\/schema.org","@type":"Answer","text":"Another organization\u2019s first party data then shared or sold to another entity for whom it is second-party data.","name":"Second-party data","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/25\/customer-data-compliance-and-consent\/#Answer12"},{"@context":"http:\/\/schema.org","@type":"Answer","text":"An organization or data aggregator collects, packages, and sells data to other entities.","name":"Third-party data","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/25\/customer-data-compliance-and-consent\/#Answer13"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"Walled gardens","text":"If data collection and storage were like the fable of the three little pigs, a walled garden would be the house built of bricks. It protects and contains everything within it, meaning the data in a walled garden isn\u2019t intended for sharing.","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/25\/customer-data-compliance-and-consent\/#Answer14"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"Dark patterns","text":"Precisely what it sounds like, are tactics or practices intended to trick people on the internet into purchasing, committing to, or signing up for things without clearly understanding that they are doing it.","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/25\/customer-data-compliance-and-consent\/#Answer15"},{"@context":"http:\/\/schema.org","@type":"BlogPosting","publisher":{"@type":"Organization","url":"https:\/\/www.the-future-of-commerce.com\/","alternateName":"The Future of Commerce and Customer Engagement","additionalType":"news media","name":"The Future of Commerce","description":"News, information, and analysis on the future of commerce, including e-commerce, customer engagement, B2B, B2C, DTC, supply chain, sustainability, and purpose.","sameAs":["https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.the-future-of-commerce.com\/feed\/"],"contactPoint":"https:\/\/www.the-future-of-commerce.com\/#ContactPoint","legalName":"The Future of Commerce","parentOrganization":"https:\/\/www.sap.com\/index.html#Organization","numberOfEmployees":"https:\/\/www.the-future-of-commerce.com\/#QuantitativeValue","logo":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg","height":"96","width":"293","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg"},"address":{"@type":"PostalAddress","name":"The Future of Commerce","addressCountry":"https:\/\/www.the-future-of-commerce.com\/#Country","addressLocality":"Newtown Square","addressRegion":"PA","postalCode":"19073","streetAddress":"3999 West Chester Pike","@id":"https:\/\/www.the-future-of-commerce.com\/#PostalAddress"},"@id":"https:\/\/www.the-future-of-commerce.com\/"},"url":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/25\/customer-data-compliance-and-consent\/","name":"Mastering data compliance: An ultimate guide to consent, privacy, and best practices","headline":"Mastering data compliance: An ultimate guide to consent, privacy, and best practices","description":"Data compliance encompasses the standards and regulations in place to ensure data is secure, protected from data theft, misuse, and loss. 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