[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/22\/data-driven-examples\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/22\/data-driven-examples\/","headline":"Real-life examples of data driven competitive advantages","name":"Real-life examples of data driven competitive advantages","description":"Data driven advantages allow all departments to have a 360 degree view of the customer. Read about these real-life examples.","datePublished":"2021-09-22","dateModified":"2023-02-08","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/amanda-magee\/#Person","name":"Amanda Magee","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/amanda-magee\/","identifier":383,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/31d192a92932f8061f51a1ebc0f27663f339079b63a5df3c859f0410e97e8775?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/31d192a92932f8061f51a1ebc0f27663f339079b63a5df3c859f0410e97e8775?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/09\/data-driven-examples-FTR.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/09\/data-driven-examples-FTR.png","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/22\/data-driven-examples\/","video":[{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=86RLU4W36G8#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=86RLU4W36G8","name":"Best Way to Implement SAP Solutions","description":"The Secret to Growth in Challenging Times? Align Sales and Service: https:\/\/event.on24.com\/eventRegistration\/EventLobbyServlet?target=reg20.jsp&partnerref=ondemandreplay&eventid=2766483&sessionid=1&key=1113FF18D65EE070697B44894AD3A0CF&regTag=&V2=false&sourcepage=register \n\nLearn more about SAP Sales Cloud: https:\/\/www.sap.com\/products\/sales-cloud.html\nLearn more about SAP Service Cloud: https:\/\/www.sap.com\/products\/service-cloud.html\n\nWhen Habesha Breweries decided to launch their draught beer business, it was crucial to find a solution that could support service operations. CEO of Acorel, Taco Schallenberg, shared with us insights into the project Acorel ran with Habesha Breweries, streamlining sales and service processes in one connected SAP system and complimenting it with a customized app to meet the requirements of unstable internet connection and GEO location capabilities. \n\nInterview with Paul Scheffers from Habesha: https:\/\/youtu.be\/2UUWgXzPyX0 \nHabesha Breweries: https:\/\/www.habeshabreweries.com\/\nAcorel: https:\/\/www.acorel.nl\/\nTaco Schallenberg on LinkedIn: https:\/\/www.linkedin.com\/in\/tacoschallenberg\/ \nSvetlana Zolotareva on LinkedIn: https:\/\/www.linkedin.com\/in\/svetlana-zolotareva-b3395117b\/ \n\n#TheCXShow #SAPSalesCloud #SAPServiceCloud\n\n00:00 Show Kick-off\n00:22 Introduction to Acorel\n01:05 Importance of CRM Solutions \n02:30 Business Challenges of Habesha Breweries\n04:54 Project Scope  \n06:26 Implementation Process\n07:50 Overcoming Challenges in the Project\n08:43 Business Benefits of Using SAP Customer Experience Solutions for Habesha Breweries\n10:32 Future Collaboration Between SAP Customer Experience, Acorel and Habesha Breweries\n12:24 Conclusion","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/86RLU4W36G8\/default.jpg","https:\/\/i.ytimg.com\/vi\/86RLU4W36G8\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/86RLU4W36G8\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/86RLU4W36G8\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/86RLU4W36G8\/maxresdefault.jpg"],"uploadDate":"2021-05-19T20:00:50+00:00","duration":"PT13M18S","embedUrl":"https:\/\/www.youtube.com\/embed\/86RLU4W36G8","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCJ-J9ws028X7ASicv0-r8dQ#Organization","url":"https:\/\/www.youtube.com\/channel\/UCJ-J9ws028X7ASicv0-r8dQ","name":"SAP Customer Experience","description":"The official SAP Customer Experience (SAP CX) YouTube channel.  \n\nCheck out product demos, executive presentations, great customer experiences, customer and partner stories and more!\n\nSAP privacy statement for followers: www.sap.com\/sps \n\nFor more information from SAP Customer Experience or to have someone from SAP Customer Experience contact you please go to: cx.sap.com","logo":{"url":"https:\/\/yt3.ggpht.com\/Xh1UKLBf2zMxSEnvtd-X9C7nv3-dc9FCbfDkMhrO6DSRQYKMH_rdLPYabMMsf9FRYSmNTbVNow=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=86RLU4W36G8#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=86RLU4W36G8#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=86RLU4W36G8&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=86RLU4W36G8#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":653}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=86RLU4W36G8#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":16}]},{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=2UUWgXzPyX0#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=2UUWgXzPyX0","name":"Habesha Improves Sales Efficiency with SAP","description":"The Secret to Growth in Challenging Times? Align Sales and Service: https:\/\/event.on24.com\/eventRegistration\/EventLobbyServlet?target=reg20.jsp&partnerref=ondemandreplay&eventid=2766483&sessionid=1&key=1113FF18D65EE070697B44894AD3A0CF&regTag=&V2=false&sourcepage=register \n\nLearn more about SAP Sales Cloud: https:\/\/www.sap.com\/products\/sales-cloud.html\nLearn more about SAP Service Cloud: https:\/\/www.sap.com\/products\/service-cloud.html\n\nData-driven decision making is a key to successful business operations. Learn how Habesha Breweries benefited from using one connected system for sales and service, and impact it had on their customers and local communities. \n\nHabesha Breweries: https:\/\/www.habeshabreweries.com\/\nAcorel: https:\/\/www.acorel.nl\/\nPaul Scheffers on LinkedIn: https:\/\/www.linkedin.com\/in\/paul-scheffers-2358516\/ \nSvetlana Zolotareva on LinkedIn: https:\/\/www.linkedin.com\/in\/svetlana-zolotareva-b3395117b\/ \n\n#TheCXShow #SAPSalesCloud #SAPServiceCloud\n\n00:00 Introduction\n00:23 Starting Draught Beer Production\n01:12 Strategic Objectives\n01:47 Role of Technology in Starting a New Business\n03:50 SAP Sales Cloud & SAP Service Cloud  \n04:18 Production and Distribution Process\n05:51 Service Operations\n06:59 Data-Driven Decision Making\n09:20 Key Business Benefits\n11:45 Impact on Local Communities \n13:57 Working with Acorel\n15:43 Conclusion","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/2UUWgXzPyX0\/default.jpg","https:\/\/i.ytimg.com\/vi\/2UUWgXzPyX0\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/2UUWgXzPyX0\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/2UUWgXzPyX0\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/2UUWgXzPyX0\/maxresdefault.jpg"],"uploadDate":"2021-04-19T16:28:28+00:00","duration":"PT16M45S","embedUrl":"https:\/\/www.youtube.com\/embed\/2UUWgXzPyX0","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCJ-J9ws028X7ASicv0-r8dQ#Organization","url":"https:\/\/www.youtube.com\/channel\/UCJ-J9ws028X7ASicv0-r8dQ","name":"SAP Customer Experience","description":"The official SAP Customer Experience (SAP CX) YouTube channel.  \n\nCheck out product demos, executive presentations, great customer experiences, customer and partner stories and more!\n\nSAP privacy statement for followers: www.sap.com\/sps \n\nFor more information from SAP Customer Experience or to have someone from SAP Customer Experience contact you please go to: cx.sap.com","logo":{"url":"https:\/\/yt3.ggpht.com\/Xh1UKLBf2zMxSEnvtd-X9C7nv3-dc9FCbfDkMhrO6DSRQYKMH_rdLPYabMMsf9FRYSmNTbVNow=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=2UUWgXzPyX0#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=2UUWgXzPyX0#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=2UUWgXzPyX0&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=2UUWgXzPyX0#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":391}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=2UUWgXzPyX0#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":10}]}],"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/data-analytics-customer-insights\/big-data\/","name":"Big Data","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Big_data","http:\/\/www.wikidata.org\/entity\/Q858810"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-data\/","name":"Customer Data","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data","http:\/\/www.wikidata.org\/entity\/Q56278300"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},"Customer Segmentation",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/service\/customer-service\/","name":"Customer Service","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_service","http:\/\/www.wikidata.org\/entity\/Q1060653"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sap-customer-experience-live\/customer-success-stories-live\/","name":"Customer Success Stories","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_success"]}],"wordCount":585,"keywords":["360 View"],"articleBody":"It’s said the devil is in the details, but the answers are in the data. As more of us work, shop, congregate, and live online, the more we develop preferences and habits. Data can help anticipate future actions through past activity, and how companies and individuals use those exchanges have endless possibilities.What do beer, data, and success have to do with one another?Habesha is a beer distributor in Ethiopia that found great success in using data to out-serve the competition when they partnered with Acorel. Acorel specializes in automatic people counting solutions and people flow analysis.For a distributor just starting out, understanding how to be responsive and effective through data-driven decision making was a great leg up.The Acorel Habesha story is a triumph of innovation.5 data driven boosts for a companyData as competitive advantage:\u00a0Habesha understood that with 50% of all draught beer coming from one provider, there was room to out perform. They used Cloud for Customer, or C4C System, to monitor a 360 view of their customers. When more beer was needed, BOOM, Habesha delivered. When maintenance teams were needed, technicians were already en route.Data-driven decision-making:\u00a0Habesha had a grassroots start with community investors, over 8000 shareholders, many of whom are local farmers. Delivering service in Ethiopia, a place without addresses, meant creating a solution that allowed accuracy and timeliness. Acorel created a postal system of sorts with a C4C territory.Sales and Service Cloud better together: Being smaller than their competition, Habesha knew they needed to be nimble and efficient. The decision to encapsulate all data and processes within one solution was critical. The app Acorel created allowed Habesha access to the data, even when not online.Process \/ business automation:\u00a0Again, the ability to facilitate efficient transmittal of information was essential. Allowing their maintenance team access to the same tools that sales and marketing had, meant that the 360 degree view of the customer and their needs was shared across the enterprise. No waiting for information, means no waiting for service.Local business in Ethiopia: You know the say a rising tide lifts all ships? Habesha is an Ethipian company, with Ethiopian investors and customers. As Habesha thrives, so too do the farmers, the communities, and the other businesses.      Use real-time customer insights to understand and solve pain points                The key to building lasting customer relationships? Learn how to unlock real-time customer insights and pain points based on data with a CDP.      How people figure into data driven solutionsThe power of data driven gains is complemented by the efforts of people. The partnership between Acorel, Habesha, and SAP demonstrated the way that innovation, testing, and implementation is strengthened when individuals communicate through the iterations, building on data insights and anecdotal evidence from the field.This content is hosted by a third party ( youtube.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowThe fascinating angle of the Habesha story was that their entire plan for market penetration was built on the idea of customer experience. They set their eye on exceeding the service of their competitors and staying in tune with their customers desires and needs. It just goes to show that when you put the customer experience at the center of your strategy, you create an environment where sales and satisfaction soar.  What happens in Vegas …\u00a0creates connections + drives results.Join hundreds of customer experience experts at CX Connect Oct. 6-8. Register\u00a0HERE.\u00a0"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2021","item":"https:\/\/www.the-future-of-commerce.com\/2021\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"09","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/09\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"22","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/09\/\/22\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Real-life examples of data driven competitive advantages","item":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/22\/data-driven-examples\/#breadcrumbitem"}]}]