[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/11\/sap-customer-experience-live-customer-data-sessions\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/11\/sap-customer-experience-live-customer-data-sessions\/","headline":"SAP CX LIVE Customer Masterclasses: Zone in on what matters","name":"SAP CX LIVE Customer Masterclasses: Zone in on what matters","description":"Join us at SAP Customer Experience LIVE: Unplugged to learn how brands can build trusted customer relationships that drive growth. ","datePublished":"2021-10-11","dateModified":"2023-03-27","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/john-norris\/#Person","name":"John Norris","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/john-norris\/","identifier":505,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/efdb1b9cc87e66badf853cb7d8ccd127accde64c543369006fb585a972686505?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/efdb1b9cc87e66badf853cb7d8ccd127accde64c543369006fb585a972686505?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/10\/SAP-Customer-Experience-LIVE-customer-data-sessions-ftr.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/10\/SAP-Customer-Experience-LIVE-customer-data-sessions-ftr.png","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/11\/sap-customer-experience-live-customer-data-sessions\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/cdp-customer-data-platform-general\/","name":"CDP: Customer Data Platform","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data_platform"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-data\/","name":"Customer Data","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data","http:\/\/www.wikidata.org\/entity\/Q56278300"]},"Customer Data Solutions","Event Highlights","SAP Customer Experience LIVE"],"wordCount":632,"keywords":["CDP | Customer Data Platform","Customer Centricity","Customer Data","First-party Data"],"articleBody":"How well do you really know your customers? Customers today expect highly personalized, relevant experiences from the brands they do business with. And you can’t provide those experiences with basic demographics, that’s why SAP CX LIVE customer-focused LIVE discussions, demos, customer stories, and how-to videos can’t be missed.Being customer-centric requires a strategic approach that uses all the data collected about a customer across the organization to truly understand them. Brands that deliver exceptional experiences based on a comprehensive customer data management strategy will come out ahead of the pack.At SAP Customer Experience LIVE: Unplugged, we’ll examine this new era of customer experience and how organizations can build trusted, valuable customer relationships that drive business growth.      Get to the heart of it: The future of marketing at #SAPCXLIVE                At #SAPCXLIVE discover how brands can deliver personalized CX that drives customer loyalty and business success via modern marketing tech.      It’s in the data: SAP CX LIVE customer-centricity showcasesCustomer centricity is a growing trend that only got hotter during the pandemic. A survey by Forrester Consulting found that 72% of corporate respondents said customer centricity had become a higher priority since COVID.The digital economy has helped accelerate this trend. Businesses are now challenged with providing differentiated experiences for customers who are in complete control of the relationship.Join us at #SAPCXLIVE to learn how companies can navigate these challenges and the role that technology like a customer data platform plays in addressing the new reality.Business is personal: Driving growthIn this live discussion, learn how to put customers at the heart of your intelligent enterprise and shape experiences that drive lifetime value. See how an enterprise-wide customer data foundation bridges organizational silos, enables real-time customer insights where decisions are made, and fuels personalized experiences that show that you truly know your customer.EMEA Track1:35-1:55 BSTREGISTER HEREAmericas Track1:35-1:55 PDTREGISTER HEREAs third-party cookies crumble, the value of first-party data skyrocketsWith the sunsetting of third-party cookies and the decreasing value of data management platforms, you need to be prepared to pivot to a new customer engagement strategy, such as direct to consumer. Join this live discussion to find out why a first-party, permission-based customer data strategy is the key to creating trusted, valuable customer relationships.EMEA Track12:35-12:55 BSTREGISTER HEREAmericas Track12:35-12:55 PDTREGISTER HEREPrioritize privacy, earn customer trust\u00a0As major GDPR fines make the news, C-suites for B2C and B2B brands are prioritizing data privacy. Your goal is to put customers in control of their data, earn their trust, and redefine engagement in the age of GDPR and beyond. In this live discussion, hear data privacy expert Tim Walters of The Content Advisory explain how to solve these challenges for your business.EMEA Track12:55-1:15 BSTREGISTER HEREAmericas Track12:55-1:15 PDTREGISTER HEREReal-life benefits of customer centricityJoin this live discussion to discover the secret of great cross-channel customer experiences. Hear how Netconomy helps customers deliver connected engagements \u2013 across marketing, sales, commerce, and service touch points \u2013 using trusted customer data. Also, examine how company\u2019s loyalty programs have become a central business process to boost revenue.EMEA Track1:15-1:35 BSTREGISTER HEREAmericas Track1:15-1:35 PDTREGISTER HEREUnlock new revenue streams, reduce riskIn this demo, explore how SAP Customer Data Cloud solutions create a dynamic foundation of insights that can elevate your organization\u2019s ability to grow revenue. See how customer data holds the key for speeding time to value, uncovering new revenue opportunities, lowering costs, and mitigating risks.EMEA Track1:55-2:15 BSTREGISTER HEREAmericas Track1:55-2:15 PDTREGISTER HERE  What happens in Vegas …\u00a0creates connections + drives results.Join hundreds of customer experience experts at CX Connect Oct. 6-8. 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