[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/11\/sap-cx-live-2021-marketing-sessions\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/11\/sap-cx-live-2021-marketing-sessions\/","headline":"Get to the heart of it: The future of marketing at #SAPCXLIVE","name":"Get to the heart of it: The future of marketing at #SAPCXLIVE","description":"At #SAPCXLIVE discover how brands can deliver personalized CX that drives customer loyalty and business success via modern marketing tech.","datePublished":"2021-10-11","dateModified":"2022-01-19","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/#Person","name":"Marcia Yusavage","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/","identifier":298,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/10\/SAP-CX-LIVE-2021-Marketing-Sessions.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/10\/SAP-CX-LIVE-2021-Marketing-Sessions.png","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/11\/sap-cx-live-2021-marketing-sessions\/","about":["Event Highlights",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sap-customer-experience-live\/marketing-live\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]},"SAP Customer Experience LIVE","SAP CX Product Solutions"],"wordCount":534,"keywords":["Customer Engagement","D2C","Personalization","Real-time Customer Insights"],"articleBody":"Customers today expect so much from brands. They don’t want just products. They want experiences and relationships. In the modern marketing era, cookie-cutter approaches no longer work. Marketers need to understand what customers really care about and their preferred channels in order to deliver personalized experiences that drive customer satisfaction and loyalty \u2013 that’s why you can’t miss our SAP CX LIVE marketing track.Join us at SAP Customer Experience LIVE:Unplugged, to discover the marketing strategies how that win customers for the long term. You’ll hear from industry experts and leading brands about how brands can effectively engage customers to fuel business success.      Partner power: Hear from the best at SAP Customer Experience LIVE                Business is personal. Without our partners, success and innovation aren't possible. Discover our key partner sessions at #SAPCXLIVE.      Method, not magic: SAP CX LIVE marketing insightsLoyalty is hard to come by these days. Consumers have so many choices and are quick to switch to a new brand after just one bad experience. How do you cut through the noise and build relationships that last beyond a single purchase?It comes down to providing a differentiated, personalized experience that makes your brand stand out from the crowd. Effective engagement requires listening to customers and understanding who they are, what they enjoy, and their shopping preferences.At #SAPCXLIVE, we’ll explore how brands can leap ahead of the competition by delivering valuable, personalized experiences that keep customers coming back for more. Learn the tactics and technologies helping consumer products companies and retailers succeed and drive long-term growth.Accelerate your D2C strategy\u00a0The direct-to-consumer market is booming. In this live discussion, find out the keys to DTC success. A successful D2C business model starts with delivering value in exchange for consumer data in order to personalize engagement, resulting in loyal, lasting relationships. Learn how you can better understand your customers and drive efficiencies by uncovering the tactics you need to help put your D2C strategy on the fast track.EMEA Track1:35-1:55 BSTREGISTER HEREAmericas Track1:35-1:55 PDTREGISTER HEREBuilt to last: 3 personalization strategies that work\u00a0Marketers can no longer focus on static customer profiles. Every customer today expects personalization. Meeting that expectation strengthens your chances to build long-lasting, trusted relationships with customers. Join this live discussion to explore three personalization strategies to foster the relationships your customers crave and deliver the business growth you need.EMEA Track12:35-12:55 BSTREGISTER HEREAmericas Track12:35-12:55 PDTREGISTER HEREBeyond BOPIS: How retailers win over today’s customersModern retailers have bridged the gap between retail and digital to benefit from the best of both worlds. Succeeding in retail today requires delivering optimal, omnichannel\u00a0 customer-centric experiences. In this live discussion, see how you can benchmark your company against the connected retail landscape in today\u2019s \u201chigh street.\u201d You’ll also learn what to plan for beyond \u201cbuy online, pick up in store\u201d (BOPIS).EMEA Track1:55-2:15 BSTREGISTER HEREAmericas Track1:55-2:15 PDTREGISTER HERE  In 2023, customer loyalty dropped 13%.In 2024, it fell by 10%.Is your brand retaining \u2013 or repelling \u2013 customers? 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