[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/17\/e-commerce-top-elements-success\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/17\/e-commerce-top-elements-success\/","headline":"Kick-a$$ e-commerce: Top 10 keys to e-commerce success","name":"Kick-a$$ e-commerce: Top 10 keys to e-commerce success","description":"In a hyper-competitive landscape, the elements of e-commerce success must be foundational to any business \u2013 B2C or B2B.","datePublished":"2021-10-17","dateModified":"2024-04-17","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/#Person","name":"Jenn Vande Zande","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/","identifier":229,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/10\/e-commerce-success-elements-ftr.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/10\/e-commerce-success-elements-ftr.jpeg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/17\/e-commerce-top-elements-success\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sap-customer-experience-live\/commerce-live\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/e-commerce\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/e-commerce-solution\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/e-commerce-solution\/e-commerce-general\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},"Event Highlights"],"wordCount":351,"articleBody":"Remember Boston Computer Exchange? You know \u2013 the company that plays a crucial role with regard to the very foundation and history of e-commerce?Yeah. Thought so.Every element of how we consume has changed drastically within the last eighteen months alone. From searching for what we want, to how, when, and where we buy things, the world of commerce is forever altered.The technology and trends that power e-commerce change as quickly as customer expectations.And companies \u2013 from pop-up shops to the most evolved enterprises \u2013 need to keep up.      Best examples of B2B e-commerce: Companies winning the game                B2B buyers have changed. How are companies keeping up? Here are five brands that provide shining examples of B2B e-commerce.      Clicking into the future of e-commerce: 10 elements to successTo achieve e-commerce success, your platform must include these elements:\u00a0Personalization: Every moment and interaction matters – brands must deliver to stay in the gameService: Take care of customers, or else you’ll have fewer and fewer customers to take care ofSearch: The brand and product experience begin when someone starts searching for solutions, products, or servicesOmnichannel: Consumers expect to seamlessly continue their journey \u2013 across devices and channels \u2013 so you’d better have an always-on strategyPurpose: Sustainability, equality, environmental, societal, and political stances are all part of what makes a brand appealing – or notCX: The customer experience includes every interaction people have – and it must be seamlessPayment and delivery options: Click and collect, curbside pickup, BOPIS, and simple payment options are a MUST for any e-commerce companyDirect to consumer: Consumers see the advantages of D2C, so it makes sense that in a customer-driven economy, brands are extending their go-to-market with DTC businessesCreative wins: If you want to win loyalty and attention, your marketing and messaging must be on pointSocial commerce: By 2027, social commerce is expected to drive $604 billion in sales  Relationship status: Complicated.AI in e-commerce is critical, but obstacles around data privacy, talent, and integration are slowing adoption. Our powerhouse panel has the stats + strategies you’re looking for. Register HERE."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2021","item":"https:\/\/www.the-future-of-commerce.com\/2021\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"10","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/10\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"17","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/10\/\/17\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Kick-a$$ e-commerce: Top 10 keys to e-commerce success","item":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/17\/e-commerce-top-elements-success\/#breadcrumbitem"}]}]