[[{"@context":"http:\/\/schema.org","@type":"Answer","name":"What is digital experience management?","text":"Digital experience management (DXM) is the process of monitoring every interaction people have with a company\u2019s digital channels (website, social, mobile apps, intranets, and more) in order to understand what\u2019s working and make improvements as-needed.\n\nSimply put, it\u2019s how you monitor and optimize your customer experience across all your digital channels. In an increasingly digital-first world, it\u2019s becoming a focal point for a lot of companies.","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/30\/what-is-digital-experience-management\/#Answer1"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"Experience management (XM) vs. customer experience (CX)","text":"Experience management is often confused with customer experience, but they\u2019re not the same.  Customer experience encompasses every interaction a customer has with a brand \u2013 from seeing an ad on TV to submitting a customer service request. It\u2019s the sum total of every engagement, and the impact they have on the customer.  Experience management, on the other hand, is a method of collecting feedback, tracking engagement, and uncovering insights. It\u2019s how companies learn what parts of their experience are working, and which parts aren\u2019t.","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/30\/what-is-digital-experience-management\/#Answer2"},{"@context":"http:\/\/schema.org","@type":"Answer","text":"<p>Digital experience management makes it easier to orchestrate all your digital experiences &ndash; for every audience. By uncovering how your audiences feel about the experiences you deliver, you&rsquo;re better able to optimize and improve them.<\/p> <p>Digital experience management allows you to:<\/p> <ul> <li>Mine your digital channels to learn how people are engaging<\/li> <li>Identify problem areas by tracking where people &ldquo;jump ship&rdquo;<\/li> <li>Collect real-time feedback from customers and employees about their experiences<\/li> <li>Identify tasks and processes that could be streamlined &ndash; or even automated &ndash; for a better overall experience<\/li> <li>Make strategic business decisions with confidence, not guesswork<\/li> <li>Deliver a consistent experience across all your digital channels<\/li> <\/ul>","name":"Benefits of Digital experience management (DXM)","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/30\/what-is-digital-experience-management\/#Answer3"},{"@context":"http:\/\/schema.org","@type":"FAQPage","abstract":"What is digital experience management? Simply put, it\u2019s how you monitor and optimize your customer experience across all your digital channels. In an increasingly digital-first world, it\u2019s becoming a focal point for a lot of companies.","about":["https:\/\/en.wikipedia.org\/wiki\/Experience_management","https:\/\/www.wikidata.org\/wiki\/Q112578405"],"mainEntity":[{"@type":"Question","name":"What is digital experience management?","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/30\/what-is-digital-experience-management\/#Answer1"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/30\/what-is-digital-experience-management\/#Question1"},{"@type":"Question","name":"Experience management (XM) vs. customer experience (CX)","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/30\/what-is-digital-experience-management\/#Answer2"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/30\/what-is-digital-experience-management\/#Question2"},{"@type":"Question","name":"Benefits of Digital experience management (DXM)","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/30\/what-is-digital-experience-management\/#Answer3"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/30\/what-is-digital-experience-management\/#Question3"}],"name":"What is digital experience management? Definition and benefits","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/30\/what-is-digital-experience-management\/#FAQPage"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2021","item":"https:\/\/www.the-future-of-commerce.com\/2021\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"11","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/11\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"30","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/11\/\/30\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"What is digital experience management? Definition and benefits","item":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/30\/what-is-digital-experience-management\/#breadcrumbitem"}]}]