[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/03\/how-to-create-the-best-retail-personalization\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/03\/how-to-create-the-best-retail-personalization\/","headline":"Make them swoon: How to create the best retail personalization","name":"Make them swoon: How to create the best retail personalization","description":"To get the most out of the holiday shopping season, retailers need to deliver personalized experiences that wow their customers. But how? The answer is in the data.","datePublished":"2021-12-03","dateModified":"2023-03-23","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/ben-sekhon\/#Person","name":"Ben Sekhon","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/ben-sekhon\/","identifier":573,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/487a89b48c5223b9e3dce1fa9223a55b72a150cc966ca25c39965bebcb7514d7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/487a89b48c5223b9e3dce1fa9223a55b72a150cc966ca25c39965bebcb7514d7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/12\/retail-personalization-ftr.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/12\/retail-personalization-ftr.png","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/03\/how-to-create-the-best-retail-personalization\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/","name":"CDP: Customer Data Platform","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data_platform"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/cdp-customer-data-platform-general\/","name":"CDP: Customer Data Platform","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data_platform"]},"Consent data management",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-data\/","name":"Customer Data","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data","http:\/\/www.wikidata.org\/entity\/Q56278300"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/customer-engagement-marketing\/","name":"Customer Engagement","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_engagement","http:\/\/www.wikidata.org\/entity\/Q5196451"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-experience-general\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},"Customer profiles: Customer Identity + Access Management (CIAM) for B2B and B2C",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]}],"wordCount":746,"keywords":["CDM | Customer Data Management","Customer Data","Personalization","Personalization In Retail"],"articleBody":"Now that we’re into the thick of the holiday season, how can businesses make the most of the shopping surge? Consumers expect more in every aspect and in the saturated market, it can be hard to stand out. The secret to more sales is retail personalization.Brands must provide relatable and tailored content to each and every customer to ensure consumers fall in love with them not just during the holidays, but forever. But how?This is where all that data businesses collect about their customers comes into play. Let’s look at the challenges and benefits of leveraging customer data for personalized retail experiences.      Top holiday e-commerce challenges facing retailers                As the holiday shopping season kicks into high gear, online retailers must tackle a host of challenges, including on-time delivery and reducing returns.      Retail personalization challengesCustomer data is a double-edged sword for businesses. Stringent regulations are prescriptive on how organizations can collect, process and use a customer\u2019s personal data. Non-compliance can result in hefty fines.Transparency in how a brand handles customer data is now the benchmark of success in a rapidly evolving digital marketplace.If retail businesses want to wow shoppers this season with bespoke, personalized experiences that will make them swoon \u2013 first-party data is crucial. Companies must rely on data they collect themselves from their customers. The days of relying on third-party data are quickly fading.There are more hurdles, however. Trying to create personalized, good customer experiences can lead to disconnected islands of data. This makes compliance even harder when collecting, recording, and tracking consent from consumers across every channel and platform. Not to mention expensive.With no centralized customer data platform in place, custom code and connectors are required for each technology integration, as well as additional storage, servers and maintenance costs.Advanced systems can learn about customers while following consent preferences and they’ve become a business imperative.      How a customer data platform unlocks\u00a0the\u00a0power of\u00a0personalization\u00a0                The power of personalization, powered for business: Customer data platform (CDP) solutions help brands build on foundational insights to go beyond marketing\u00a0and\u00a0impact the full customer journey.      The benefits of personalization in retailSo what can be personalized? A multitude of content, including:Product recommendationsOnline advertisingEmail marketingGrab consumers\u2019 attention by directing your advertising and marketing at them as individuals.Many consumer habits and behaviors are largely predictable, which makes personalization more powerful, and understanding data more valuable.While personalization helps retailers monetize their online engagements throughout the year, it\u2019s particularly valuable during the holiday season.Personalizing sales offers with tailored content and seamless customer experiences is a gamechanger for engagement and retention and a huge competitive differentiator.      First-party data collection: Examples, benefits, and best practices                With cookies going away, marketing today is all about first-party data. Explore best practices and use cases for first-party data collection.      Connecting the dots for real resultsHow then, can a retail brand transform into a true customer-first enterprise, enhancing and personalizing user journeys while respecting customer preferences and privacy?By automatically unifying data into permission-based profiles for each customer, you can centrally govern, manage, and analyze those profiles to drive trusted digital experiences without tying up excessive development resources.New technology solutions can help you build better relationships with your customers through transparency and trust. Highly secure, cloud-based technology provides a foundation for agile innovation while saving development resources and getting you to market in a fraction of the time required for a DIY implementation.This content is hosted by a third party ( player.simplecast.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowThis means you can seamlessly connect customers with brands across devices, channels, and regions, through flexible and secure registration and authentication screens and flows. You can also easily and transparently collect, track, and manage preference and consent data across the entire customer lifecycle.Finally, you can also maintain a complete history of consent and communication preferences for audit purposes, while giving customers control over their information and experiences.The other great benefit is retail hyper-personalization – engaging customers using data-driven real-time insights, thanks to a unified view of your customers\u2019 data. This is essential for delivering relevant engagements on preferred channels and driving new revenue.  In 2023, customer loyalty dropped 13%.In 2024, it fell by 10%.Is your brand retaining \u2013 or repelling \u2013 customers? Get the data + details on how to keep consumers loyal in this REPORT. 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