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Find out how much e-commerce has grown and the best retail strategies for success.","datePublished":"2022-01-13","dateModified":"2022-01-18","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/lisa-james\/#Person","name":"Lisa James","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/lisa-james\/","identifier":180,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/69771d0f70c4770359dbb8a02fdcd9c5118d2c58c3ff8b62f9055d409ea65e4c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69771d0f70c4770359dbb8a02fdcd9c5118d2c58c3ff8b62f9055d409ea65e4c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/01\/future-of-retail_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/01\/future-of-retail_1200x375.jpg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/13\/digital-transformation-in-retail-stats-and-strategies\/","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=ciNE7qd00LU#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=ciNE7qd00LU","name":"Unpacking the E-commerce Evolution: How Selling Online Became Retailing","description":"How did digital platforms become the new normal for retail? In this episode of Keeping Up with E-Commerce, our experts will break down the e-commerce evolution and how simply selling online transformed into \"Retailing.\" Join Dan Gingiss and friends.\n\nFor more on SAP Upscale Commerce, please visit us at:  https:\/\/www.sap.com\/products\/crm\/e-commerce-platforms.html","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/ciNE7qd00LU\/default.jpg","https:\/\/i.ytimg.com\/vi\/ciNE7qd00LU\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/ciNE7qd00LU\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/ciNE7qd00LU\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/ciNE7qd00LU\/maxresdefault.jpg"],"uploadDate":"2021-10-16T03:29:45+00:00","duration":"PT26M39S","embedUrl":"https:\/\/www.youtube.com\/embed\/ciNE7qd00LU","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCJ-J9ws028X7ASicv0-r8dQ#Organization","url":"https:\/\/www.youtube.com\/channel\/UCJ-J9ws028X7ASicv0-r8dQ","name":"SAP Customer Experience","description":"The official SAP Customer Experience (SAP CX) YouTube channel.  \n\nCheck out product demos, executive presentations, great customer experiences, customer and partner stories and more!\n\nSAP privacy statement for followers: www.sap.com\/sps \n\nFor more information from SAP Customer Experience or to have someone from SAP Customer Experience contact you please go to: cx.sap.com","logo":{"url":"https:\/\/yt3.ggpht.com\/Xh1UKLBf2zMxSEnvtd-X9C7nv3-dc9FCbfDkMhrO6DSRQYKMH_rdLPYabMMsf9FRYSmNTbVNow=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=ciNE7qd00LU#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=ciNE7qd00LU#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=ciNE7qd00LU&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=ciNE7qd00LU#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":270}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=ciNE7qd00LU#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":3}]},"about":["B2C Commerce",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/e-commerce\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/e-commerce-solution\/e-commerce-general\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},"Retail Trends, Data, News",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/trends-commerce\/","name":"Trends","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Fad","http:\/\/www.wikidata.org\/entity\/Q787045"]}],"wordCount":741,"keywords":["B2C E-commerce","Digital Retail","Omnichannel Retail"],"articleBody":"Over the past several years, digital transformation in retail has effectively blurred the lines between physical and digital. Nascent online channels were first a thing of convenience and then upgraded to a lifeline in the early days of COVID. As we begin 2022, omnichannel retail will continue to be a competitive advantage.The days of having a separate a physical and digital strategy are over for retailers. E-commerce is here to stay and the best retailers will integrate teams, systems, and metrics in order to call it what it really is: commerce, plain and simple.Digital has to be the cornerstone of any modern retail strategy because of its unique ability to collect, integrate, surface, and act on customer data at the right time and place. When all other channels can leverage this rich data, retailers are able to be a true partner to their customers. They can understand what they want and be available to deliver whenever and wherever they need.But if your digital strategy has its own infrastructure and can\u2019t actively support other channels, you have some catching up to do.      BOOM! 2021 holiday e-commerce stats: +481% GMV, 110% YOY growth                Black Friday and Cyber Monday sales fell around the globe, but SAP Commerce Cloud customers saw their 2021 holiday e-commerce stats skyrocket.      Digital transformation in retail: The statsDigital transformation has hit every sector of the market with retail leading the charge. Over the past 10 years, online shopping channels have switched from nice-to-have, niche commerce opportunities to a requirement.Some amazing stats from Digital Commerce 360:In 2012, e-commerce made up only 8% of total US retail salesBy 2019, e-commerce made up 15.8%, after inching up annuallyA year later, e-commerce ballooned to 19.6%When the pandemic hit, retailers that had invested in their online channels got to flex their muscles and provide for a society deeply in need.This content is hosted by a third party ( www.youtube.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowBut in-store retail isn\u2019t going anywhereDespite the importance of e-commerce now and in the future, it’s unlikely that shoppers will ever stop going to physical stores. The ability to try on and touch products like clothing and shoes remains important for many buyers. The balance and integration of the physical channel is essential for a holistic digital transformation in retail.For example, contactless and buy online, pick up in store systems will remain essential for retailers as consumers came to expect these options during COVID.Digital channels are much more than just a place to check out online. They can educate, entertain, and inspire customers. It simply doesn\u2019t matter where a shopper chooses to check out, but it does matter that all of the branded touchpoints serve the greater goal of getting the shopper further down the purchase funnel.There’s often a digital aspect to every shopping journey, whether doing research online or actually clicking the buy button. All channels must be easy to use, full of helpful information, and even have soft pushes to encourage shoppers to checkout on whichever channel works best for them.      6 omnichannel grocery trends that are here to stay                The future of grocery shopping is omnichannel. To keep order volume up and customers happy, grocers need to keep up with six growing consumer trends.      The never-ending journeyDigital transformation in retail will never be finished. There will always be a hot, new channel to add to the arsenal or a technology that shoppers can\u2019t get enough of that needs to be implemented yesterday.In this way, \u201ctransformation\u201d might actually be an outdated term. \u201cEvolution\u201d might be more accurate because advancement in retail is never quite finished.That\u2019s part of the fun; there’s always a new product or process that is coming around the bend that keeps retailers on their toes and ensures no retailer can ever get complacent. The winners in this new retail reality keep their ear to the ground to take new technologies seriously and try them out.The retail sales driver of 2030 is probably being developed right now and the best retailers in the world will incorporate it as soon as they can get their hands on it.  Relationship status: Complicated.AI in e-commerce is critical, but obstacles around data privacy, talent, and integration are slowing adoption. Our powerhouse panel has the stats + strategies you’re looking for. Register HERE."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2022","item":"https:\/\/www.the-future-of-commerce.com\/2022\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"01","item":"https:\/\/www.the-future-of-commerce.com\/2022\/\/01\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"13","item":"https:\/\/www.the-future-of-commerce.com\/2022\/\/01\/\/13\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Digital transformation in retail: Stats and strategies","item":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/13\/digital-transformation-in-retail-stats-and-strategies\/#breadcrumbitem"}]}]