[[{"@context":"http:\/\/schema.org","@type":"Answer","name":"What is email marketing?","text":"Email marketing is a form of digital marketing that leverages email to promote products and services to potential customers as well as current and past customers. It\u2019s vital for building brand awareness, driving conversions, and growing customer loyalty.","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/02\/23\/what-is-email-marketing-definition-benefits-strategies\/#Answer1"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"Types of email marketing campaigns","text":"

There are many different types of email campaigns. Here are some common ones marketing teams have developed over the years and still find effective:<\/p>

Welcome email:<\/strong> This automated email welcomes someone when they sign up to receive emails from you. Let them know you see them: acknowledge and appreciate their decision to engage with your company. Here's to the beginning of a beautiful relationship!<\/p>

Promotional:<\/strong> When you have a new product or service, or want to reintroduce existing ones, send promo emails tailored to each segment of your email list. Introductory deals for potential customers and special access or other perks for existing customers can meet each person where they are on their buying journey.<\/p>

Seasonal:<\/strong> Black Friday, summertime, back to school, and other recurring seasonal events are great opportunities to let people know that you have what they need to help make this the best holiday, graduation, or vacation yet.<\/p>

Triggered email:<\/strong> Automation is one of your best friends when it comes to email marketing. When your subscriber clicks on an offer, makes a purchase, returns or exchanges an item, or leaves items in their cart, the activity triggers marketing software to send a customized email for each specific action. Strike while the iron is hot.<\/p>

Re-engagement:<\/strong> Has it been a while since you've heard from or engaged with someone who previously showed interest or made a purchase? Send an email with an offer they can't resist or with information you know they'll find valuable, and rekindle that stagnant relationship. Let them know you remember them and the great times you had together.<\/p>

Post-purchase drip:<\/strong> Your email engagement doesn't end when someone purchases one of your products or services. That's when you're just beginning to build customer trust and loyalty by remaining attentive and helpful. Email plays a major role here, beginning with order confirmation and continuing through shipping confirmation and follow-up emails to ensure that your customer is satisfied. You can make sure any issues are corrected and also offer additional products and services.<\/p>

Newsletter:<\/strong> Create valuable content for your subscribers and share it with them on a regular basis. This keeps your company and products top-of-mind while associating your brand with content that subscribers value. Content can take the form of useful tips, product updates, and even a bit of entertainment.<\/p>

Cart Abandonment Campaign:<\/strong> People like to shop online, fill their cart with anything that looks good in the moment, and then for any number of reasons, don't complete the purchase. Some estimates place average cart abandonment at 70% to 80% of e-commerce shoppers. Email automation helps by triggering an email reminder to encourage shoppers to return to those items in their cart.<\/p>","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/02\/23\/what-is-email-marketing-definition-benefits-strategies\/#Answer2"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"benefits of email marketing","text":"

Deliver personalized content:<\/strong> strong email marketing solutions help segment your email list to create personalized content that speaks to each recipient with information, offers, and messaging that's relevant to their needs and interests at any given time or stage of the customer journey.<\/p>

Boost leads and revenue:<\/strong> personalized content drives more leads. And more qualified leads mean greater sales revenue.<\/p>

Produce cost-effective campaigns:<\/strong> strong email campaigns that leverage automation and content created by and for humans can lead to more high-quality leads and with less effort and expense. An effective email marketing campaign can cost you less and deliver higher ROI.<\/p>

Collect customer feedback:<\/strong> another benefit of having direct contact with your customers is the ability to gather feedback and do pulse checks to gain insight into areas with room for improvement as well as to understand what's working.<\/p>","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/02\/23\/what-is-email-marketing-definition-benefits-strategies\/#Answer3"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"7 ways to make people actually read your emails","text":"

In a vast sea of emails, how can you ensure your brand stands out from the crowd and get higher open and click-through rates:<\/p>

  1. Don’t be afraid to get personal:<\/strong> Personalized content is key to letting your subscribers know that you're paying attention to what they want.<\/li>
  2. Keep subject lines short:<\/strong> Short and sweet will grab your customers' attention from among the loads of emails filling their inbox.<\/li>
  3. Choose the right time:<\/strong> Another perk of data-driven and automated email marketing solutions is that you can send emails any time that best suits your subscriber, not just when you have someone available to manually send out emails.<\/li>
  4. Send mobile-friendly emails:<\/strong> With more and more people reading email on their smartphones, making sure your emails are responsive and mobile-friendly can mean the difference between conversion or deletion.<\/li>
  5. Segment email subscribers:<\/strong> Part of the power of personalization is the ability to segment an email subscriber list so that you're sending the most effective messaging to the appropriate audiences.<\/li>
  6. Test copy, design, and buttons:<\/strong> Data-driven iteration and adaptation are a must for understanding your customers and meeting them on their terms. A\/B testing can help you determine which messaging and design choices get the best results from your subscribers.<\/li>
  7. Leverage email automation:<\/strong> Without question, you need content created for humans by humans. But when it comes to making sure your content is delivered to the right person at the right time, automation is the way to go. Between handling mass amounts of information and repetitive tasks and ability to send emails at any time, automated email marketing software is key to getting the best results.<\/li> <\/ol>","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/02\/23\/what-is-email-marketing-definition-benefits-strategies\/#Answer4"},{"@context":"http:\/\/schema.org","@type":"BlogPosting","name":"What is email marketing? Definition, benefits, strategies","headline":"What is email marketing? Definition, benefits, strategies","datePublished":"2022-02-23T00:15:00Z","description":"Email marketing leverages email to promote products and services, while fostering meaningful relationships with customers. Learn top strategies and benefits.","dateModified":"2022-12-05T13:39:00Z","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/02\/23\/what-is-email-marketing-definition-benefits-strategies\/","about":[{"@type":"Thing","name":"Digital marketing","@id":"https:\/\/en.wikipedia.org\/wiki\/Digital_marketing"},{"@type":"Thing","name":"Email marketing","@id":"https:\/\/en.wikipedia.org\/wiki\/Email_marketing"},{"@type":"Thing","name":"Marketing","@id":"https:\/\/en.wikipedia.org\/wiki\/Marketing"},{"@type":"Thing","name":"marketing","@id":"https:\/\/www.wikidata.org\/wiki\/Q39809"},{"@type":"Thing","name":"Email marketing","@id":"https:\/\/www.wikidata.org\/wiki\/Q1155133"},{"@type":"Thing","name":"digital marketing","@id":"https:\/\/www.wikidata.org\/wiki\/Q1323528"}],"subjectOf":{"@type":"FAQPage","name":"What is email marketing? 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Without a doubt, email should be an integral part of your digital marketing strategy. Whether you want to grow your brand or promote products, email marketing is one of the most effective tools. However, competition for customers\u2019 attention is fierce. Every email must be interesting and valuable for the recipient to even consider opening. Can you blame them? Think about how our inboxes are flooded with automated emails that provide little to no value.","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/02\/23\/what-is-email-marketing-definition-benefits-strategies\/#FAQPage"},"image":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/02\/email-marketing_1200x375-1200x370.jpg","height":"370","width":"1200","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/02\/email-marketing_1200x375-1200x370.jpg"},"author":{"@type":"Person","image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/bd7e8b81e77548806af83e58df7c2e59?s=96&d=mm&r=g","height":96,"width":96,"@id":"https:\/\/secure.gravatar.com\/avatar\/bd7e8b81e77548806af83e58df7c2e59?s=96&d=mm&r=g"},"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/josh-maday\/","name":"Josh Maday","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/josh-maday\/#Person"},"publisher":{"@type":"Organization","logo":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg","height":"96","width":"293","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg"},"address":{"@type":"PostalAddress","name":"The Future of Commerce","addressCountry":"https:\/\/www.the-future-of-commerce.com\/#Country","addressLocality":"Newtown Square","addressRegion":"PA","postalCode":"19073","streetAddress":"3999 West Chester Pike","@id":"https:\/\/www.the-future-of-commerce.com\/#PostalAddress"},"url":"https:\/\/www.the-future-of-commerce.com\/","alternateName":"The Future of Commerce and Customer Engagement","additionalType":"news media","name":"The Future of Commerce","description":"News, information, and analysis on the future of commerce, including e-commerce, customer engagement, B2B, B2C, DTC, supply chain, sustainability, and purpose.","sameAs":["https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.the-future-of-commerce.com\/feed\/"],"contactPoint":"https:\/\/www.the-future-of-commerce.com\/#ContactPoint","legalName":"The Future of Commerce","parentOrganization":"https:\/\/www.sap.com\/index.html#Organization","numberOfEmployees":"https:\/\/www.the-future-of-commerce.com\/#QuantitativeValue","@id":"https:\/\/www.the-future-of-commerce.com\/"},"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/02\/23\/what-is-email-marketing-definition-benefits-strategies\/#BlogPosting"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2022","item":"https:\/\/www.the-future-of-commerce.com\/2022\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"02","item":"https:\/\/www.the-future-of-commerce.com\/2022\/\/02\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"23","item":"https:\/\/www.the-future-of-commerce.com\/2022\/\/02\/\/23\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"What is email marketing? 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