[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/21\/sap-sapphire-marketing-customer-engagement\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/21\/sap-sapphire-marketing-customer-engagement\/","headline":"Rock customer engagement: Solve marketing stressors at SAP Sapphire","name":"Rock customer engagement: Solve marketing stressors at SAP Sapphire","description":"At SAP Sapphire, marketing and IT leaders can discover trends, best practices, and practical tips to solve their biggest challenges.","datePublished":"2022-04-21","dateModified":"2024-10-31","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/andy-simmons\/#Person","name":"Andy Simmons","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/andy-simmons\/","identifier":649,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/923b38c698e79088cbbed209b0350070f1fd7e97bf927b1376ebff472afac5be?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/923b38c698e79088cbbed209b0350070f1fd7e97bf927b1376ebff472afac5be?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/marketing-sapphire-2022-ftr.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/marketing-sapphire-2022-ftr.jpeg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/21\/sap-sapphire-marketing-customer-engagement\/","about":["Customer Engagement \/ Marketing","Event Highlights","SAP Sapphire"],"wordCount":477,"keywords":["Sapphire"],"articleBody":"Marketers are in a unique position to drive customer experience that delivers business outcomes.But they are stressed.They face a multitude of challenges from shifting privacy and government regulations, to constantly rising customer expectations. Combined with channel explosion straining already tight budgets and an overcrowded, confusing martech landscape that hinders marketing agility, it\u2019s no wonder why.There’s never been a more pressing time for IT and marketing leaders to come together to solve these unique challenges.At SAP Sapphire, marketing and IT leaders can discover trends, best practices, and practical tips for creating revenue-generating customer experiences that connect across the intelligent enterprise.      The band is getting back together: CX at SAP Sapphire in Orlando                Here comes the sun: Discover the future of CX May 10-12, 2022 in Orlando, Florida, at SAP Sapphire & ASUG Accelerate.      SAP Sapphire: Personalization, omnichannel, and moreWe\u2019re on a mission to empower marketing and IT leaders to drive business outcomes through personalized customer engagement.More than three hours of content means we\u2019ll cover a plethora of topics that are top of mind for marketers and IT leaders who are working to drive exceptional consumer experiences across their organizations.Here are five SAP Sapphire marketing sessions and topics we\u2019re looking forward to:First up, in the CX Keynote session \u201cMeet the Modern-Day Customer Experience and Get More Done, Faster,\u201d you\u2019ll learn more about how exceptional customer experience is built from customer and data insights across the enterprise. Hear first-hand from Ferrara Candy how they\u2019ve reimagined their customer data foundation and translated that into personalized, connected experiences across channels.Wednesday, May 1111 a.m.-11:20 a.m.REGISTER HEREHear how Disney Theatrical Group sales and strategy leader stayed agile, transforming marketing and delivery strategies in response to the COVID-19 pandemic to keep audiences connected with the shows they love while still meeting revenue targets.Tuesday, May 101 p.m.-11:20 p.m.REGISTER HEREGet perspective from SAP Emarsys CEO, Joanna Milliken, on the role that Marketing and IT play together, partner to create a consolidated data model to drive customer conversion and lifetime value.Wednesday, May 113 p.m.-3:40 p.m.REGISTER HEREDive deeper into what it means when you hear that \u201ccustomer experience is omnichannel.\u201d In several sessions, SAP CX experts will demystify the concept of omnichannel engagement and bring it to life through practical strategies and real-world examples across SAP marketing, commerce and service solutions.Tuesday, May 1011 a.m.-11:40 a.m.REGISTER HEREAnd in a session focused on retail and e-commerce, marketing and IT leaders can learn about the common roadblocks, key trends and strategies facing the their industry with insights from our joint report with Econsultancy: Retail Trends Playbook.Wednesday, May 1111:30 a.m.-11:50 a.m.REGISTER HERE  Ready, set, transform.Join us for SAP Sapphire in Orlando, Madrid, or online."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2022","item":"https:\/\/www.the-future-of-commerce.com\/2022\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"04","item":"https:\/\/www.the-future-of-commerce.com\/2022\/\/04\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"21","item":"https:\/\/www.the-future-of-commerce.com\/2022\/\/04\/\/21\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Rock customer engagement: Solve marketing stressors at SAP Sapphire","item":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/21\/sap-sapphire-marketing-customer-engagement\/#breadcrumbitem"}]}]