[[{"@context":"http:\/\/schema.org","@type":"Answer","name":"Who are digital natives?","text":"Digital natives are individuals who were born into and have grown up in the era of advanced digital technology, typically identified as born after 1980. This includes generations such as Millennials (born between 1981 and 1996), Generation Z (born between 1997 and 2012), Zillennials. and subsequent cohorts. These generational cohorts, from a very young age have been immersed in a world rich in digital experiences, ranging from the internet and social media to mobile computing and interactive digital platforms. As a result, digital natives are typically characterized by their high comfort level, fluency, and intuitive understanding of digital technology and its applications.","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/05\/digital-natives-definition-stats-marketing-strategies\/#Answer1"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"What is an influencer?","text":"An influencer is a person who leverages their credibility, knowledge, or relationship with an audience to shape opinions or encourage actions, often in a specific niche or industry. They typically engage in promoting, recommending, or endorsing products or services, using their online presence and personal brand to sway consumer decisions, sometimes in exchange for compensation.","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/05\/digital-natives-definition-stats-marketing-strategies\/#Answer2"},{"@context":"http:\/\/schema.org","@type":"BlogPosting","subjectOf":{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Who are digital natives?","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/05\/digital-natives-definition-stats-marketing-strategies\/#Answer1"},"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/05\/digital-natives-definition-stats-marketing-strategies\/#Question1"},{"@type":"Question","name":"What is an influencer?","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/05\/digital-natives-definition-stats-marketing-strategies\/#Answer2"},"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/05\/digital-natives-definition-stats-marketing-strategies\/#Question2"}],"url":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/05\/digital-natives-definition-stats-marketing-strategies\/","name":"Digital natives: How to win the trust of Gen Z and Millennials","about":[{"@type":"Thing","name":"Generation Z","@id":"https:\/\/en.wikipedia.org\/wiki\/Generation_Z"},{"@type":"Thing","name":"Millennials","@id":"https:\/\/www.wikidata.org\/wiki\/Q277633#Thing"},{"@type":"Thing","name":"Digital Natives","@id":"https:\/\/www.wikidata.org\/wiki\/Q780705#Thing"},{"@type":"Thing","name":"influencer","@id":"https:\/\/www.wikidata.org\/wiki\/Q2906862#Thing"},"https:\/\/www.the-future-of-commerce.com\/2022\/05\/05\/digital-natives-definition-stats-marketing-strategies\/#About"],"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/05\/digital-natives-definition-stats-marketing-strategies\/#FAQPage"},"about":["https:\/\/www.the-future-of-commerce.com\/2022\/05\/05\/digital-natives-definition-stats-marketing-strategies\/#About",{"@id":"https:\/\/www.wikidata.org\/wiki\/Q277633#Thing"},{"@type":"Thing","name":"user-generated content","@id":"https:\/\/www.wikidata.org\/wiki\/Q579716#Thing"},{"@id":"https:\/\/www.wikidata.org\/wiki\/Q2906862#Thing"},{"@id":"https:\/\/www.wikidata.org\/wiki\/Q780705#Thing"},{"@type":"Thing","name":"Marketing","@id":"https:\/\/en.wikipedia.org\/wiki\/Marketing"},{"@type":"Thing","name":"Generation Z","@id":"https:\/\/www.wikidata.org\/wiki\/Q1987589#Thing"}],"dateModified":"2024-01-17","description":"73% of digital natives are involved in B2B product or purchase decision-making. About one-third are sole decision-makers. Learn how to win their trust.","name":"Digital natives: How to win the trust of Gen Z and Millennials","headline":"Digital natives: How to win the trust of Gen Z and Millennials","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/05\/digital-natives-definition-stats-marketing-strategies\/","datePublished":"2022-05-05","image":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/win-trust-digital-natives_1200x375-1200x370.jpg","url":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/05\/digital-natives-definition-stats-marketing-strategies\/","author":{"@type":"Person","image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/332eef9fc181ce1ef9e9a9644f695d4d?s=96&d=mm&r=g","height":96,"width":96,"@id":"https:\/\/secure.gravatar.com\/avatar\/332eef9fc181ce1ef9e9a9644f695d4d?s=96&d=mm&r=g"},"url":["https:\/\/www.the-future-of-commerce.com\/contributor\/erin-mcclure\/","https:\/\/www.the-future-of-commerce.com\/2022\/05\/05\/digital-natives-definition-stats-marketing-strategies\/"],"name":"Erin McClure","description":"Erin works in digital marketing and lives in beautiful Boise, Idaho with her husband, two children, two cattle dogs, and two guinea pigs.","sameAs":["https:\/\/twitter.com\/ErrinMcC","https:\/\/www.linkedin.com\/in\/erindmcclure"],"identifier":571,"@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/erin-mcclure\/#Person"},"publisher":{"@type":"Organization","logo":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg","height":"96","width":"293","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg"},"address":{"@type":"PostalAddress","name":"The Future of Commerce","addressCountry":"https:\/\/www.the-future-of-commerce.com\/#Country","addressLocality":"Newtown Square","addressRegion":"PA","postalCode":"19073","streetAddress":"3999 West Chester Pike","@id":"https:\/\/www.the-future-of-commerce.com\/#PostalAddress"},"url":"https:\/\/www.the-future-of-commerce.com\/","alternateName":"The Future of Commerce and Customer Engagement","additionalType":"news media","name":"The Future of Commerce","description":"News, information, and analysis on the future of commerce, including e-commerce, customer engagement, B2B, B2C, DTC, supply chain, sustainability, and purpose.","sameAs":["https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.the-future-of-commerce.com\/feed\/"],"contactPoint":"https:\/\/www.the-future-of-commerce.com\/#ContactPoint","legalName":"The Future of Commerce","parentOrganization":"https:\/\/www.sap.com\/index.html#Organization","numberOfEmployees":"https:\/\/www.the-future-of-commerce.com\/#QuantitativeValue","@id":"https:\/\/www.the-future-of-commerce.com\/"},"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/05\/digital-natives-definition-stats-marketing-strategies\/#BlogPosting"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2022","item":"https:\/\/www.the-future-of-commerce.com\/2022\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"05","item":"https:\/\/www.the-future-of-commerce.com\/2022\/\/05\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"05","item":"https:\/\/www.the-future-of-commerce.com\/2022\/\/05\/\/05\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Digital natives: How to win the trust of Gen Z and Millennials","item":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/05\/digital-natives-definition-stats-marketing-strategies\/#breadcrumbitem"}]}]